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Anish Varghese

Marketing | Management | Operations @ OnePlus | Ex-Myntra

Greater Bengaluru Area

8+ years of work experience

OnePlus
Sep 20224 yrs 2 mosPresent

Bengaluru, Karnataka, India

Brand & Category Analytics: Built and analyzed dashboards to track brand health, category performance, and campaign impact, translating insights into growth-driving strategies. Go-To-Market & Product Launches: Executed brand campaigns and product launches with clear go-to-market plans and on-time delivery. Marketing Budget Management: Allocated and tracked brand marketing budgets to optimize spend efficiency. Product Positioning & Messaging: Shaped consistent product messaging across channels in partnership with media, sales, design, and product teams, strengthening category alignment and brand clarity. Creative Operations: Orchestrated creative operations from initiation to timely delivery, ensuring alignment with marketing strategies for all channels. Integrated Advertising & Content: Collaborated with content and social teams to strengthen organic brand visibility and support integrated campaign launches. Data Insights: Presented category performance insights to senior stakeholders to support data-driven decisions and strategic planning.
Myntra Designs Pvt Ltd
May 20211 yr 1 moMay 2022

Bengaluru, Karnataka, India

Purchase Order Management: Managed the timely release and optimization of purchase orders, enhancing brand assortment with A+ content. Vendor Negotiations: Negotiated pricing and promotional offers with brands for major sales events, fostering strong vendor relationships and driving profitability. Stock & Inventory Analysis: Conducted in-depth analysis of stock levels, inventory movement, and competitor benchmarking to optimize category performance. Brand Onboarding: Led the end-to-end onboarding process for new brands, effectively managing top-invested assets and ensuring smooth integrations. Product Page Optimization: Implemented attribute clean-up and enhanced product display page elements, boosting product visibility and searchability. Competitive Analysis: Conducted competition benchmarking, delivered monthly reports, and proposed actionable strategies to address market gaps. Cross-functional Collaboration: Facilitated seamless collaboration between marketing teams and brands, enhancing brand visibility and improving customer experience.
ALACRITY E-COMMERCE SOLUTIONS PRIVATE LIMITED
Jan 20182 yrs 10 mosOct 2020

Nagpur, Maharashtra, India

Oct 20169 mosJun 2017

Project Delivery: Delivered Android and web application projects on schedule using hands-on implementation of current technologies and frameworks. Client Management: Maintained regular client communication to align on requirements and provide progress updates.

Anish’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
notebooklm
notebooklm
notion
notion
ChatGPT
ChatGPT

Education

Sinhgad Institute Of Management

Master of Computer Applications - MCA, Management

Sinhgad Institute Of Management

20143 yrs2017

Bachelor’s Degree, BCA

Sfs college

20113 yrs2014

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Headline

Marketing | Management | Operations @ OnePlus | Ex-Myntra

About

Dynamic professional with 8+ years of experience and a proven track record in both marketing and project management, aiming to utilize my diverse skill set in a collaborative environment. Adept at driving strategic initiatives to enhance sales and brand visibility across online and offline channels, while also employing my strong project management skills to drive efficiency and deliver projects on time.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

notebooklm

notion

ChatGPT

Work experience

Sr. Marketing & Operations Specialist at OnePlus, Sep 2022 - Present · 4 yrs 2 mos, Bengaluru, Karnataka, India, Brand & Category Analytics: Built and analyzed dashboards to track brand health, category performance, and campaign impact, translating insights into growth-driving strategies. Go-To-Market & Product Launches: Executed brand campaigns and product launches with clear go-to-market plans and on-time delivery. Marketing Budget Management: Allocated and tracked brand marketing budgets to optimize spend efficiency. Product Positioning & Messaging: Shaped consistent product messaging across channels in partnership with media, sales, design, and product teams, strengthening category alignment and brand clarity. Creative Operations: Orchestrated creative operations from initiation to timely delivery, ensuring alignment with marketing strategies for all channels. Integrated Advertising & Content: Collaborated with content and social teams to strengthen organic brand visibility and support integrated campaign launches. Data Insights: Presented category performance insights to senior stakeholders to support data-driven decisions and strategic planning.

Senior Officer Category Management at Myntra Designs Pvt Ltd, May 2021 - May 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, Purchase Order Management: Managed the timely release and optimization of purchase orders, enhancing brand assortment with A+ content. Vendor Negotiations: Negotiated pricing and promotional offers with brands for major sales events, fostering strong vendor relationships and driving profitability. Stock & Inventory Analysis: Conducted in-depth analysis of stock levels, inventory movement, and competitor benchmarking to optimize category performance. Brand Onboarding: Led the end-to-end onboarding process for new brands, effectively managing top-invested assets and ensuring smooth integrations. Product Page Optimization: Implemented attribute clean-up and enhanced product display page elements, boosting product visibility and searchability. Competitive Analysis: Conducted competition benchmarking, delivered monthly reports, and proposed actionable strategies to address market gaps. Cross-functional Collaboration: Facilitated seamless collaboration between marketing teams and brands, enhancing brand visibility and improving customer experience.

Merchandiser at ALACRITY E-COMMERCE SOLUTIONS PRIVATE LIMITED, Jan 2018 - Oct 2020 · 2 yrs 10 mos, Nagpur, Maharashtra, India

Project Engineer at Creocis Technologies Pvt. Ltd., Oct 2016 - Jun 2017 · 9 mos, Project Delivery: Delivered Android and web application projects on schedule using hands-on implementation of current technologies and frameworks. Client Management: Maintained regular client communication to align on requirements and provide progress updates.

Education

Master of Computer Applications - MCA, Management, Sinhgad Institute Of Management

Bachelor’s Degree, BCA, Sfs college