Headline

Masters’ Union Co’24 | Brand Strategy, Management & Growth | Nivia Sports | Ex - Leo Burnett, LoweLintas, RepIndia, House of Chikankari

About

Marketing leader passionate about building brands that people love and businesses grow from. My experience spans brand strategy, GTM, product marketing, commercial planning and omnichannel growth, with a track record of turning marketing investments into measurable business outcomes. I enjoy solving the intersection of consumer insight, culture, creativity and commerce- building brands that are not only seen, but chosen. Always excited to connect with people building the next generation of consumer brands. 📈🤝

Location

New Delhi

AI stack

gemini

meta

midjourney

notebooklm

notion

ChatGPT

Work experience

Omni Channel Lead / Senior Brand Manager at Nivia Sports, Apr 2026 - Present · 6 mos

Brand Manager at Nivia Sports, May 2024 - Mar 2026 · 1 yr 11 mos

Brand Manager at House of Chikankari, Apr 2021 - Mar 2023 · 2 yrs, Delhi, India, - Accomplished Brand Manager with a proven track record of driving brand growth and revenue. - Expert in designing compelling brand stories and executing effective marketing campaigns. - Built and trained high-performing marketing teams to drive promotional strategies. - Implemented an analytics-based marketing approach, leveraging consumer psychographics. - Proficient in deriving consumer insights and optimizing marketing strategies for success. - Skilled in pitch deck creation, fundraising strategies, and VC pitching. - Strong expertise in humanizing brands and garnering a loyal following of over 200K.

Strategist at RepIndia, Jun 2018 - Apr 2021 · 2 yrs 11 mos, New Delhi Area, India, - Accomplished Assistant Manager (Client Strategy) with a proven track record in digital engagement across multinational clients. - Managed and coordinated a team od 24 across Execution, Copy, Art, and ORM functions. - Oversaw campaign placement, content curation, digital spends, and interest-based marketing. - Created user engagement strategies aligned with brand goals, earning the position of the youngest executive to lead the largest retainer account. - Established a digital COVID helpline, gaining 11K followers in a month and assisting over 700 individuals. - Developed and monitored social media benchmarks using Instagram, Facebook, Twitter, and LinkedIn Analytics. - Utilized data insights to identify trends and optimize performance.

Planning at MullenLowe Lintas Group, Aug 2017 - Feb 2018 · 7 mos, Gurgaon, India, - Conducted primary research and facilitated focus group interviews to gain insights into consumer psychology. - Utilized the insights derived from research to inform strategic planning and decision-making processes. - Developed an operational understanding of client requirements and ensured the delivery of high-quality work within tight deadlines. - Demonstrated strong project management skills in coordinating and overseeing campaign execution. - Collaborated effectively with cross-functional teams to achieve campaign objectives. - Proven ability to handle high-pressure situations and deliver results.

Client Services at Leo Burnett, Jun 2016 - Jul 2016 · 2 mos, New Delhi Area, India

Education

Delhi University

Delhi Public School - R. K. Puram