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Anish Hirlekar

Staff Product Designer | Payments · AI · CX | 250M+ users | Open to Remote/Hybrid roles

Mumbai

8+ years of work experience

Jun 20263 moPresent

Remote

Building Leashloop It came from watching a professional dog trainer run her business across contacts, a calendar and a notes app, and then retype all of it into WhatsApp every evening. None of it was difficult. All of it was tiring, and it happened at the end of a day of physical work. Leashloop holds the things that shouldn't get buried in a chat. Client and dog records, session booking and rescheduling, and session summaries she can share with an owner as a link. It's still early. If you train dogs or run a pet business, I'd like to hear from you.
Dream11
Aug 20232 yrs 11 mosJun 2026

India

Sports AI - Led IA restructure and full design language for Rushline, a 0-1 Sports AI product, driving 223% increase in free trial conversion and 166% increase in session time - Designed AI trust framework across transparency, explainability, and social proof to handle model uncertainty at scale - Lifted info tab adoption from 8% to 53.6% by simplifying complex match data into fast, intuitive mobile-first interfaces User Retention & Revenue Growth - Achieved approx. $6M USD (Rs 50Cr+) in Net Gross Revenue and 201% ROI through targeted behavioural design and play habit strategies CX Design & AI Automation - Co-led GenAI chatbot (POC) with bilingual voice/text support, boosting verification success by 7.6%, CSAT by 26%, and reducing support tickets by 13% - Improved customer support accessibility, leading to a 12% increase in Help feature adoption - Elevated payment and CX touch points with animations and micro-interactions, adding moments of delight in user journey
Dream11
Mar 20212 yrs 1 moMar 2023

India

Scaling payments - Redesigned offers section, boosting engagement by 226% and new contest joins by 5% - Improved reliability during IPL and World Cup surges through cross-functional collaboration - Elevated payment and CX touchpoints with animations and micro-interactions, adding moments of delight throughout the user journey Compliance - Built Responsible Gameplay feature to meet regulatory compliance - Enabled swift GST & TDS compliance with no disruption to user experience
Lollypop UX/UI Studio
Feb 20201 yr 2 mosMar 2021

Mumbai, Maharashtra, India

Responsible for leading design direction, creating mood boards, icons, design systems, style guides, visual language and micro-interactionsProject Highlights: Kotak Securities (Fintech - Mobile App): - Sole UI designer for a complete app makeover - Defined design language, developed a custom design system, and implemented a dark theme - Achieved strong user test results and positive stakeholder feedback SEWN (European Coffee - Web and Mobile): - Led project oversight and resolved design challenges Awards: Rising Star Award During my time here, I also worked on leading design direction, creating mood boards, icons, design systems, style guides, visual language, and micro-interactions
Media.net
Jul 20197 mosJan 2020

Responsible for designing health, e-commerce and blog websites along with social media posts - Specialized in hybrid sites combining e-commerce and blogs - Managed branding and UI projects, showcased on Behance and Dribbble - Created daily social media and Pinterest posts for Health.online, growing the platform to over 50K organic supporters
Media.net
Jan 20181 yr 7 mosJul 2019

Anish’s AI Stack

claude code
claude code
claude
claude
claudecode
claudecode
githubcopilot
githubcopilot
Supabase
Supabase
Vercel AI SDK
Vercel AI SDK

Education

Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering

Vasantdada patil college of engineering

20073 yrs2010

Diploma, Electrical, Electronic and Communications Engineering Technology/Technician

V.E.S.P

20043 yrs2007

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Headline

Staff Product Designer | Payments · AI · CX | 250M+ users | Open to Remote/Hybrid roles

About

Staff Product Designer with 13+ years shipping consumer products at scale. At Dream11 (India's largest fantasy sports platform, 250M+ users) I've led Sports AI from 0 to 1, scaled payments and CX, and designed across AI, compliance, and behavioural design. Currently open to fully remote/hybrid senior roles at global product teams anywhere in the world. Core expertise: Payments and Compliance | Generative and Sports AI | CX Design | Micro-interactions | Design Systems | Design Mentorship

Location

Mumbai

AI stack

claude code

claude

claudecode

githubcopilot

Supabase

Vercel AI SDK

Work experience

Founder at Leashloop, Jun 2026 - Present · 3 mo, Remote, Building Leashloop It came from watching a professional dog trainer run her business across contacts, a calendar and a notes app, and then retype all of it into WhatsApp every evening. None of it was difficult. All of it was tiring, and it happened at the end of a day of physical work. Leashloop holds the things that shouldn't get buried in a chat. Client and dog records, session booking and rescheduling, and session summaries she can share with an owner as a link. It's still early. If you train dogs or run a pet business, I'd like to hear from you.

Staff Product Designer at Dream11, Aug 2023 - Jun 2026 · 2 yrs 11 mos, India, Sports AI - Led IA restructure and full design language for Rushline, a 0-1 Sports AI product, driving 223% increase in free trial conversion and 166% increase in session time - Designed AI trust framework across transparency, explainability, and social proof to handle model uncertainty at scale - Lifted info tab adoption from 8% to 53.6% by simplifying complex match data into fast, intuitive mobile-first interfaces User Retention & Revenue Growth - Achieved approx. $6M USD (Rs 50Cr+) in Net Gross Revenue and 201% ROI through targeted behavioural design and play habit strategies CX Design & AI Automation - Co-led GenAI chatbot (POC) with bilingual voice/text support, boosting verification success by 7.6%, CSAT by 26%, and reducing support tickets by 13% - Improved customer support accessibility, leading to a 12% increase in Help feature adoption - Elevated payment and CX touch points with animations and micro-interactions, adding moments of delight in user journey

Senior Product Designer at Dream11, Mar 2021 - Mar 2023 · 2 yrs 1 mo, India, Scaling payments - Redesigned offers section, boosting engagement by 226% and new contest joins by 5% - Improved reliability during IPL and World Cup surges through cross-functional collaboration - Elevated payment and CX touchpoints with animations and micro-interactions, adding moments of delight throughout the user journey Compliance - Built Responsible Gameplay feature to meet regulatory compliance - Enabled swift GST & TDS compliance with no disruption to user experience

Senior Associate UI Designer at Lollypop UX/UI Studio, Feb 2020 - Mar 2021 · 1 yr 2 mos, Mumbai, Maharashtra, India, Responsible for leading design direction, creating mood boards, icons, design systems, style guides, visual language and micro-interactionsProject Highlights: Kotak Securities (Fintech - Mobile App): - Sole UI designer for a complete app makeover - Defined design language, developed a custom design system, and implemented a dark theme - Achieved strong user test results and positive stakeholder feedback SEWN (European Coffee - Web and Mobile): - Led project oversight and resolved design challenges Awards: Rising Star Award During my time here, I also worked on leading design direction, creating mood boards, icons, design systems, style guides, visual language, and micro-interactions

UI UX Designer at Media.net, Jul 2019 - Jan 2020 · 7 mos, Responsible for designing health, e-commerce and blog websites along with social media posts - Specialized in hybrid sites combining e-commerce and blogs - Managed branding and UI projects, showcased on Behance and Dribbble - Created daily social media and Pinterest posts for Health.online, growing the platform to over 50K organic supporters

Graphic Designer at Media.net, Jan 2018 - Jul 2019 · 1 yr 7 mos

Education

Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering, Vasantdada patil college of engineering

Diploma, Electrical, Electronic and Communications Engineering Technology/Technician, V.E.S.P

Public links

anishhirlekar.com: https://anishhirlekar.com/