Headline

Creative Design Lead (Global Marketing)@ Dibber | Ex BYJU’S, Ex Amazon

About

A seasoned professional skilled in cross-functional creative leadership, brand strategy, and delivering visually appealing designs that align with business objectives, I bring a unique blend of creativity and strategic thinking to every project. In my current capacity, I spearhead the creative endeavors within the marketing sector at Dibber, Northern Europe's largest early childhood education group. In this role, I lead an amazing team of designers where we strategize and create compelling designs for both print and digital mediums, ensuring our brand resonates with our audience and drives engagement.

Location

Bengaluru

AI stack

claude

notion

openai

Adobe Firefly

Work experience

Creative Design Lead at Dibber, Jan 2024 - Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Collaborate with country managers across five regions as part of a global design team, overseeing both print and digital design projects to ensure brand consistency. Serve as a key member of the brand team, acting as “brand custodians” to maintain cohesive and high-integrity brand visuals. Led the design and strategy for social media across five countries, achieving an average 5x follower growth within the first year. Spearheaded the design launch of seven preschools across India within the first year, establishing strong brand presence and engagement across multiple regions.

UI/UX Lead (Web Design) at BYJU'S, Mar 2022 - Nov 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India, Successfully managed multiple projects for internal business teams Designed graphics for ICC x BYJU'S creatives, including LED perimeter boards, side-screens, and Replay screens Set up an in-house UI/UX team that worked on over 100+ landing pages resulting in a remarkable 20x increase in signups and lead generation

Senior Creative Associate at BYJU'S, Jan 2018 - Apr 2022 · 4 yrs 4 mos, Bengaluru Area, India

Senior Designer at Shaw Academy, Oct 2016 - Dec 2017 · 1 y 2 mo, Bengaluru Area, India, Senior designer in a UX/UI team responsible for emailers, landing pages, summary notes and starter packs for campaigns. Responsible for conceptualizing design ideas, providing suggestions and mentoring my peers. I am adept at working in tight turnaround situations and both solo and as a team in crafting key visual stories.

Creative Designer at Webdefy Creative Studio, Dec 2015 - Aug 2016 · 9 mos, Chennai Area, India, Development of design concepts, based on the marketing objectives of clients. Establishing design templates and co-ordinating with internal design team to deliver solutions Worked on corporate branding, stationery, website development, Social Media and marketing campaigns. Clientele includes Hindustan University, Pfizer, etc

Image Associate at Amazon.com, Mar 2011 - Aug 2014 · 3 yrs 6 mos, Chennai Area, India, • Retouching specialist for amazon.com’s web portal handling multiple product categories • Worked with global on-site team on image selection, scheduling, upload and maintenance support • Was selected as a premium member of Amazon’s Colour Manipulation team to work on key design projects across products. • Managed global teams, provided training, support and QA assistance.

Education

Diploma in Design Communication, Graphic Design, Orita Sinclair School Of Design

Bachelor's degree, Computer Science, madras christian college

Public links

anirudhchari.framer.website: https://anirudhchari.framer.website/