---
title: "Anirudh Jaitly - Chief Strategy Officer (CSO) in Noida | Tal"
description: "Meet Anirudh Jaitly, CSO @ Awign | Scaling real-world data pipelines for Physical AI | AI-driven human ops based in Noida."
image: "https://tal.club/meet/anirudh-jaitly/share-image"
---

# Anirudh Jaitly on Tal

## Headline

CSO @ Awign \| Scaling real\-world data pipelines for Physical AI \| AI\-driven human ops

## Location

Noida

## Work experience

Chief Strategy Officer \(CSO\) at Awign, Oct 2022 \- Present · 4 yrs, Bengaluru, Karnataka, India

Head of Marketing & Process Improvement at Awign, Mar 2021 \- Jan 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, \- Business Unit Head \- Awign Expert: helping clients hire high skilled resources on gig\-basis\. \- Business Unit Head \- Last Mile Delivery: helping clients scale their business by hiring gig partners and managing operations PAN India\. \- Head of Marketing & Partnerships for Supply acquisition

Manager \- Lenskart International Business at Lenskart\.com, Sep 2020 \- Mar 2021 · 7 mos, Faridabad, Haryana, India, Business Lead: Lenskart's International Business \(US & UAE\) \-Handled PnL for Lenskart US & UAE \- scaled up business to 3X\. \-Managed product \- overhauled to increase operational efficiency\. Eliminated order duplicity, introduced 1 to 1 exchange mapping, automated returns/exchange, introduced chatbot for customer support, improved order conversion rate by 30% by improving website checkout flow \-Strategized digital marketing campaigns \-Managed support operations: took preventive measures through product enhancements and automations for customer escalation tickets\. Increased team's productivity to 2x using CRM automations\. Increased CSAT score by 80%\.

Co\-Founder & CEO at Courier\-Wala, Oct 2019 \- Sep 2020 · 1 yr, Noida Area, India, Courier\-Wala is a tech\-enabled transport logistics aggregator platform that helps you ship from your doorstep to another doorstep across 25000\+ pincodes in India\. \-Identified initial customers \(e\-commerce businesses\) and their pain points\. \-Established pricing structure based on clients' daily shipment volume\. \-Spearheaded product launch focusing key pain points \- COD delivery %age, pricing and delivery time\. \-Grew from 0 to 1500 shipments/day in a span of 6 months, with 500\+ clients registered on the platform\. \-Identified and implemented different sales channels \- paid marketing & channel partners \(organic\)\. \-Optimized sales and marketing funnels\. \-Continuously analyzed KPIs & worked on improving product to deliver top customer experience and streamline operations\. \- Handled PnL of the company\.

Co\-Founder & CEO at EcomSparks, Feb 2016 \- Sep 2020 · 4 yrs 8 mos, Noida Area, India, We specialize in Facebook Advertising, Conversion Rate Optimization and Digital Advertising consulting for E\-Commerce and Local Businesses\. \-Helped in complete set ups and streamlining 100\+ e\-commerce business from scratch\. \-Strategized and implemented digital marketing campaigns for generating sales for a wide range of niches including apparels, footwear, skin & health care, hygiene, home decor, electronics, and more\. \-Built and managed a team of 15\. \-Managed paid marketing campaigns with budgets 20L\+ per month\. \-Analysed KPIs to improve conversion rates, maximize ROAS and profitability\. http://EcomSparks\.com/

Sales and Marketing Officer at Shaastr, Sep 2015 \- Jan 2016 · 5 mos, Mumbai, Shaastr is an effortless way to take your test prep online, a new age platform where Gurus go online\!

## Education

Bachelor of Technology \(BTech\), Mechanical Engineering, Indian Institute of Technology, Ropar

[View the original profile](https://tal.club/meet/anirudh-jaitly)

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