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Anirudh Jaitly

CSO @ Awign | Scaling real-world data pipelines for Physical AI | AI-driven human ops

Noida

11+ years of work experience

Awign
Oct 20224 yrsPresent

Bengaluru, Karnataka, India

Awign
Mar 20211 yr 11 mosJan 2023

Bengaluru, Karnataka, India

- Business Unit Head - Awign Expert: helping clients hire high skilled resources on gig-basis. - Business Unit Head - Last Mile Delivery: helping clients scale their business by hiring gig partners and managing operations PAN India. - Head of Marketing & Partnerships for Supply acquisition
Lenskart.com
Sep 20207 mosMar 2021

Faridabad, Haryana, India

Business Lead: Lenskart's International Business (US & UAE) -Handled PnL for Lenskart US & UAE - scaled up business to 3X. -Managed product - overhauled to increase operational efficiency. Eliminated order duplicity, introduced 1 to 1 exchange mapping, automated returns/exchange, introduced chatbot for customer support, improved order conversion rate by 30% by improving website checkout flow -Strategized digital marketing campaigns -Managed support operations: took preventive measures through product enhancements and automations for customer escalation tickets. Increased team's productivity to 2x using CRM automations. Increased CSAT score by 80%.
Courier-Wala
Oct 20191 yrSep 2020

Noida Area, India

Courier-Wala is a tech-enabled transport logistics aggregator platform that helps you ship from your doorstep to another doorstep across 25000+ pincodes in India. -Identified initial customers (e-commerce businesses) and their pain points. -Established pricing structure based on clients' daily shipment volume. -Spearheaded product launch focusing key pain points - COD delivery %age, pricing and delivery time. -Grew from 0 to 1500 shipments/day in a span of 6 months, with 500+ clients registered on the platform. -Identified and implemented different sales channels - paid marketing & channel partners (organic). -Optimized sales and marketing funnels. -Continuously analyzed KPIs & worked on improving product to deliver top customer experience and streamline operations. - Handled PnL of the company.
EcomSparks
Feb 20164 yrs 8 mosSep 2020

Noida Area, India

We specialize in Facebook Advertising, Conversion Rate Optimization and Digital Advertising consulting for E-Commerce and Local Businesses. -Helped in complete set ups and streamlining 100+ e-commerce business from scratch. -Strategized and implemented digital marketing campaigns for generating sales for a wide range of niches including apparels, footwear, skin & health care, hygiene, home decor, electronics, and more. -Built and managed a team of 15. -Managed paid marketing campaigns with budgets 20L+ per month. -Analysed KPIs to improve conversion rates, maximize ROAS and profitability. http://EcomSparks.com/
Sep 20155 mosJan 2016

Mumbai

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Education

Indian Institute of Technology, Ropar

Bachelor of Technology (BTech), Mechanical Engineering

Indian Institute of Technology, Ropar

20104 yrs2014

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Headline

CSO @ Awign | Scaling real-world data pipelines for Physical AI | AI-driven human ops

Location

Noida

Work experience

Chief Strategy Officer (CSO) at Awign, Oct 2022 - Present · 4 yrs, Bengaluru, Karnataka, India

Head of Marketing & Process Improvement at Awign, Mar 2021 - Jan 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Business Unit Head - Awign Expert: helping clients hire high skilled resources on gig-basis. - Business Unit Head - Last Mile Delivery: helping clients scale their business by hiring gig partners and managing operations PAN India. - Head of Marketing & Partnerships for Supply acquisition

Manager - Lenskart International Business at Lenskart.com, Sep 2020 - Mar 2021 · 7 mos, Faridabad, Haryana, India, Business Lead: Lenskart's International Business (US & UAE) -Handled PnL for Lenskart US & UAE - scaled up business to 3X. -Managed product - overhauled to increase operational efficiency. Eliminated order duplicity, introduced 1 to 1 exchange mapping, automated returns/exchange, introduced chatbot for customer support, improved order conversion rate by 30% by improving website checkout flow -Strategized digital marketing campaigns -Managed support operations: took preventive measures through product enhancements and automations for customer escalation tickets. Increased team's productivity to 2x using CRM automations. Increased CSAT score by 80%.

Co-Founder & CEO at Courier-Wala, Oct 2019 - Sep 2020 · 1 yr, Noida Area, India, Courier-Wala is a tech-enabled transport logistics aggregator platform that helps you ship from your doorstep to another doorstep across 25000+ pincodes in India. -Identified initial customers (e-commerce businesses) and their pain points. -Established pricing structure based on clients' daily shipment volume. -Spearheaded product launch focusing key pain points - COD delivery %age, pricing and delivery time. -Grew from 0 to 1500 shipments/day in a span of 6 months, with 500+ clients registered on the platform. -Identified and implemented different sales channels - paid marketing & channel partners (organic). -Optimized sales and marketing funnels. -Continuously analyzed KPIs & worked on improving product to deliver top customer experience and streamline operations. - Handled PnL of the company.

Co-Founder & CEO at EcomSparks, Feb 2016 - Sep 2020 · 4 yrs 8 mos, Noida Area, India, We specialize in Facebook Advertising, Conversion Rate Optimization and Digital Advertising consulting for E-Commerce and Local Businesses. -Helped in complete set ups and streamlining 100+ e-commerce business from scratch. -Strategized and implemented digital marketing campaigns for generating sales for a wide range of niches including apparels, footwear, skin & health care, hygiene, home decor, electronics, and more. -Built and managed a team of 15. -Managed paid marketing campaigns with budgets 20L+ per month. -Analysed KPIs to improve conversion rates, maximize ROAS and profitability. http://EcomSparks.com/

Sales and Marketing Officer at Shaastr, Sep 2015 - Jan 2016 · 5 mos, Mumbai, Shaastr is an effortless way to take your test prep online, a new age platform where Gurus go online!

Education

Bachelor of Technology (BTech), Mechanical Engineering, Indian Institute of Technology, Ropar