---
title: "Aniprateek GoelL - Design Lead in Ghaziabad | Tal"
description: "Meet Aniprateek GoelL, Global Creative Director | Product Design & UI/UX Leader | Brand Strategy Lead | Design Systems | AI-Powered Creative Innovation | Digital Experience | Visual Storytelling | Design Director based in Ghaziabad. AI stack includes antigravity and codex."
image: "https://tal.club/meet/aniprateek-goell/share-image"
---

# Aniprateek GoelL on Tal

## Headline

Global Creative Director \| Product Design & UI/UX Leader \| Brand Strategy Lead \| Design Systems \| AI\-Powered Creative Innovation \| Digital Experience \| Visual Storytelling \| Design Director

## About

Global Creative Director and Design director with 18\+ years of experience driving brand innovation, product design, UI/UX strategy, and digital transformation across FMCG, media, e\-commerce, and technology\-driven businesses\. Specialized in building scalable brand systems, high\-converting digital experiences, and AI\-powered creative workflows that improve efficiency, engagement, and business growth\. Proven expertise in creative direction, user experience design, visual communication, marketing campaigns, packaging design, and cross\-platform digital storytelling\. Experienced in leading multidisciplinary design teams and collaborating with product, marketing, branding, and leadership stakeholders to deliver user\-centric, business\-focused design solutions\. Core strengths include: • Creative Direction & Design Leadership • UI/UX Design & Product Design • Brand Identity & Visual Systems • Digital Experience Strategy • AI\-Driven Creative Workflows • Design Systems & User\-Centered Design • Marketing Campaigns & Visual Storytelling • Motion Graphics & Interactive Design • Creative Operations & Team Leadership • Generative AI Tools \(Midjourney, Firefly, ChatGPT, Claude, Kling AI\) Passionate about combining creativity, technology, and human\-centered design to create impactful brand experiences that scale across digital and physical ecosystems\.

## Location

Ghaziabad

## AI stack

antigravity

codex

## Work experience

Design Lead at MANKIND PHARMA LTD, Feb 2024 \- Present · 2 yrs 7 mos, Delhi, India, Led enterprise\-level design system implementation across 50\+ FMCG and healthcare product SKUs, improving brand consistency and accelerating campaign production workflows\. IIntegrated AI\-powered creative workflows using Midjourney, Adobe Firefly, Kling AI, ChatGPT, and Claude, reducing creative production timelines by 35–40%\. Led a team of 6\+ designers across packaging, digital, and brand verticals simultaneously\- Ensured visual consistency across 3 business divisions and multiple product categories\- Received Good Policy Award \(2024\) for process innovation in design\.

Creative Manager at McNROE Consumer Products Pvt Ltd, May 2022 \- Feb 2024 · 1 yr 10 mos, Gurugram, Haryana, India, \- Directed branding and campaign creatives for 10\+ FMCG product lines including Wild Stone and Secret Temptation \- Led a multi\-discipline design team of 5 designers across print, digital, and packaging\- Restructured creative briefing process using design thinking reducing revision cycles by 30%\- Oversaw end\-to\-end creative production for seasonal campaigns across modern trade and e\-commerce channels\.

Senior graphic producer at India Today, Jan 2022 \- May 2022 · 5 mos, Noida, Uttar Pradesh, India, At AAJTAK, I have worked on a variety of news and political video edits and composites for their YouTube channel\. My role involved creating engaging and visually compelling content that resonated with a diverse audience\. I ensured the videos were not only informative but also visually impactful, aligning with the channel’s standards for quality and accuracy\. By combining my technical skills with a deep understanding of current events, I contributed to the channel’s success in delivering timely and relevant content, helping to enhance viewer engagement and the channel's overall reach\.

Assistant Marketing Manager at ShopClues, Jun 2021 \- Jan 2022 · 8 mos, Gurugram, Haryana, India, At ShopClues, I have designed creatives for both ShopClues and Kindlife, encompassing a diverse range of visual content\. My responsibilities include crafting still creatives, developing motion graphics, and executing UI/UX design projects\. I also focus on creating prototypes to ensure seamless user experiences\. By balancing visual appeal with functionality, I contribute to building strong brand identities and enhancing user engagement across multiple platforms\. My work is integral to the brand's success, reflecting my commitment to delivering high\-quality design solutions that resonate with the audience\.

Senior Creative Consultant at BBC News, Aug 2020 \- May 2021 · 10 mos, Delhi, India, Senior Creative Consultant at BBC News, contributing to the development of impactful creative campaigns, visual storytelling, and brand communication strategies\. Through innovative design solutions and audience\-focused content, helped enhance viewer engagement, strengthen digital presence, improve brand consistency, and support BBC News in delivering compelling and globally recognized media experiences across multiple platforms\.

## Education

Master's degree, MBA, Institute of Management Technology, Ghaziabad

[View the original profile](https://tal.club/meet/aniprateek-goell)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/aniprateek-goell#person",
      "name": "Aniprateek GoelL",
      "url": "https://tal.club/meet/aniprateek-goell",
      "image": "https://tal.club/meet/aniprateek-goell/profile-photo.jpg",
      "description": "Meet Aniprateek GoelL, Global Creative Director | Product Design & UI/UX Leader | Brand Strategy Lead | Design Systems | AI-Powered Creative Innovation | Digital Experience | Visual Storytelling | Design Director based in Ghaziabad. AI stack includes antigravity and codex.",
      "jobTitle": "Design Lead",
      "worksFor": {
        "@type": "Organization",
        "name": "MANKIND PHARMA LTD"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Design Lead"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Ghaziabad"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Institute of Management Technology, Ghaziabad"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "codex"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/aniprateek-goell#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/aniprateek-goell#webpage",
      "url": "https://tal.club/meet/aniprateek-goell",
      "name": "Aniprateek GoelL on Tal",
      "description": "Meet Aniprateek GoelL, Global Creative Director | Product Design & UI/UX Leader | Brand Strategy Lead | Design Systems | AI-Powered Creative Innovation | Digital Experience | Visual Storytelling | Design Director based in Ghaziabad. AI stack includes antigravity and codex.",
      "dateModified": "2026-08-02T05:47:59.256Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/aniprateek-goell#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/aniprateek-goell/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/aniprateek-goell/profile-photo.jpg",
        "caption": "Aniprateek GoelL profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```