Headline

Global Creative Director | Product Design & UI/UX Leader | Brand Strategy Lead | Design Systems | AI-Powered Creative Innovation | Digital Experience | Visual Storytelling | Design Director

About

Global Creative Director and Design director with 18+ years of experience driving brand innovation, product design, UI/UX strategy, and digital transformation across FMCG, media, e-commerce, and technology-driven businesses. Specialized in building scalable brand systems, high-converting digital experiences, and AI-powered creative workflows that improve efficiency, engagement, and business growth. Proven expertise in creative direction, user experience design, visual communication, marketing campaigns, packaging design, and cross-platform digital storytelling. Experienced in leading multidisciplinary design teams and collaborating with product, marketing, branding, and leadership stakeholders to deliver user-centric, business-focused design solutions. Core strengths include: • Creative Direction & Design Leadership • UI/UX Design & Product Design • Brand Identity & Visual Systems • Digital Experience Strategy • AI-Driven Creative Workflows • Design Systems & User-Centered Design • Marketing Campaigns & Visual Storytelling • Motion Graphics & Interactive Design • Creative Operations & Team Leadership • Generative AI Tools (Midjourney, Firefly, ChatGPT, Claude, Kling AI) Passionate about combining creativity, technology, and human-centered design to create impactful brand experiences that scale across digital and physical ecosystems.

Location

Ghaziabad

AI stack

antigravity

codex

Work experience

Design Lead at MANKIND PHARMA LTD, Feb 2024 - Present · 2 yrs 7 mos, Delhi, India, Led enterprise-level design system implementation across 50+ FMCG and healthcare product SKUs, improving brand consistency and accelerating campaign production workflows. IIntegrated AI-powered creative workflows using Midjourney, Adobe Firefly, Kling AI, ChatGPT, and Claude, reducing creative production timelines by 35–40%. Led a team of 6+ designers across packaging, digital, and brand verticals simultaneously- Ensured visual consistency across 3 business divisions and multiple product categories- Received Good Policy Award (2024) for process innovation in design.

Creative Manager at McNROE Consumer Products Pvt Ltd, May 2022 - Feb 2024 · 1 yr 10 mos, Gurugram, Haryana, India, - Directed branding and campaign creatives for 10+ FMCG product lines including Wild Stone and Secret Temptation - Led a multi-discipline design team of 5 designers across print, digital, and packaging- Restructured creative briefing process using design thinking reducing revision cycles by 30%- Oversaw end-to-end creative production for seasonal campaigns across modern trade and e-commerce channels.

Senior graphic producer at India Today, Jan 2022 - May 2022 · 5 mos, Noida, Uttar Pradesh, India, At AAJTAK, I have worked on a variety of news and political video edits and composites for their YouTube channel. My role involved creating engaging and visually compelling content that resonated with a diverse audience. I ensured the videos were not only informative but also visually impactful, aligning with the channel’s standards for quality and accuracy. By combining my technical skills with a deep understanding of current events, I contributed to the channel’s success in delivering timely and relevant content, helping to enhance viewer engagement and the channel's overall reach.

Assistant Marketing Manager at ShopClues, Jun 2021 - Jan 2022 · 8 mos, Gurugram, Haryana, India, At ShopClues, I have designed creatives for both ShopClues and Kindlife, encompassing a diverse range of visual content. My responsibilities include crafting still creatives, developing motion graphics, and executing UI/UX design projects. I also focus on creating prototypes to ensure seamless user experiences. By balancing visual appeal with functionality, I contribute to building strong brand identities and enhancing user engagement across multiple platforms. My work is integral to the brand's success, reflecting my commitment to delivering high-quality design solutions that resonate with the audience.

Senior Creative Consultant at BBC News, Aug 2020 - May 2021 · 10 mos, Delhi, India, Senior Creative Consultant at BBC News, contributing to the development of impactful creative campaigns, visual storytelling, and brand communication strategies. Through innovative design solutions and audience-focused content, helped enhance viewer engagement, strengthen digital presence, improve brand consistency, and support BBC News in delivering compelling and globally recognized media experiences across multiple platforms.

Education

Master's degree, MBA, Institute of Management Technology, Ghaziabad