Headline

Senior Digital Marketing Manager | Growth Marketing | RevOps | Marketing Operations | MarTech | AI Transformation

About

Senior Digital Marketing Manager with 9+ years of experience building scalable growth engines by combining Growth Marketing, Performance Marketing, Revenue Operations (RevOps), Marketing Operations, MarTech, Marketing Automation, and AI-powered solutions across SaaS, EdTech, FinTech, Real Estate, and B2B/B2C businesses. Over the years, my career has evolved beyond campaign execution into designing systems that improve customer acquisition, revenue growth, operational efficiency, and business scalability. I believe sustainable growth comes from aligning marketing, sales, data, technology, and automation rather than optimizing individual channels in isolation. Managed marketing investments exceeding ₹50L per month across Google Ads, Meta Ads, LinkedIn Ads, YouTube, SEO, Email Marketing, and WhatsApp Business, delivering ROAS up to 15x through full-funnel optimization, lifecycle marketing, attribution modelling, Conversion Rate Optimization (CRO), experimentation, and data-driven decision making. I build scalable marketing ecosystems by integrating CRM platforms, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Conversion API, APIs, workflow automation, and business intelligence dashboards to improve lead management, reporting, pipeline visibility, sales alignment, and decision-making. Working in fast-paced organizations has enabled me to translate business requirements into practical marketing and technology solutions while collaborating across Product, Sales, Customer Success, Engineering, and Leadership teams. As AI began reshaping marketing, I expanded my expertise into AI Marketing, Prompt Engineering, AI Agents, and workflow automation to automate repetitive processes, accelerate campaign execution, improve reporting, and enhance operational productivity. My focus is on using AI to build smarter business systems rather than simply generating content. I am passionate about solving business problems through data, automation, technology, and continuous experimentation while helping organizations build predictable, measurable, and scalable revenue growth. Core Expertise: Growth Marketing • Performance Marketing • Revenue Operations (RevOps) • Marketing Operations • MarTech • Marketing Automation • AI Marketing • Customer Acquisition • Demand Generation • GTM Strategy • CRM • Lifecycle Marketing • Conversion Rate Optimization (CRO) • Google Ads • Meta Ads • LinkedIn Ads • GA4 • GTM • Looker Studio • AI Agents • Prompt Engineering • Business Intelligence • Workflow Automation

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude

codex

openai

ChatGPT

Work experience

Senior Digital Marketing Manager at iCode School Franchise, Sep 2025 - Present · 1 yr 1 mo, Texas, United States, Managing end-to-end growth and digital marketing operations for multiple US-based EdTech and SaaS brands under the Scarlet Wireless umbrella. 🔹 iCode (STEM Education Franchise & Campuses) • Inherited a franchise lead gen program with CPL of $150 — restructured targeting, creatives, and funnel architecture to reduce CPL to $80–90 while scaling ROAS from 8–9x to 12–14x • Managing $12,000/month in paid media for franchise acquisition + $1,500–2,000/month across 72 active campuses • Designed and implemented a scalable social media system for 72+ campuses using a rotating group-content calendar model — divided campuses into 4 groups with weekly content rotation, deployed via Hootsuite across all accounts • Built a 60-day onboarding social media support program for new campuses including content creation, account setup, and structured handover • Executing full digital onboarding for every new campus: Google Business Profile, location-specific web pages, SEO blogs, social media account setup, Meta Business access management • Integrating leads into Calamatic CRM with full pixel and Google Ads feedback loops for campaign maturity and ROAS optimisation 🔹 RevolutionEd (AI-Powered Teaching Tool) • Proposed and initiated Account-Based Marketing (ABM) strategy targeting school admins, teachers, and district superintendents across the US • Building multi-touchpoint campaigns to drive institutional adoption 🔹 JASON Learning (STEM Non-Profit) • Managing performance marketing, social media, and lead generation for US-based STEM non-profit education initiative

Senior Digital Marketing Manager at Booming Bulls Academy™, Jan 2020 - Sep 2025 · 5 yrs 9 mos, India, Joined as employee #3. Left 5.5 years later with 800+ team members, 2M+ audience, and ₹90L+/month in ad spend across 13+ brands. This wasn't a marketing job — it was building a growth organisation from scratch. 📈 Performance - YouTube: 0 → 2M+ subscribers | Instagram: 0 → 450K+ - Paid media ROAS: 2x → 15x peak (~8x sustained) on ₹50-60L/month - Knowledgewoods: 100 → 1,500 leads/day, CPL dropped to ₹1 - WhatsApp lead acquisition at ₹0.25/lead 🤖 MarTech & Automation - CRM architecture across Zoho, Freshworks, LeadSquared, GoHighLevel - WhatsApp infra: AiSensy, WATI, Chatbudds, Value360, Interackt - Full GA4 setup: goals, events, attribution, user journey mapping - Lead gen → CRM → Pixel → Google Ads feedback loops - Automation workflows via Zapier, Make, N8N, Pabbly - Improved lead quality 30-50%, cut manual ops by 30-40% 🛠️ Leadership - Defined KRAs/KPIs across multiple departments - Reduced team turnaround time by ~60% - Conducted hiring across marketing and growth functions - Reported directly to founders on strategy and forecasting 🎯 0→1 SaaS GTM — Chatbudds - Built full GTM from zero: trial acquisition, webinar demand gen, WhatsApp conversion flows - Secured Meta Business Partner status - Set up Google Play, Apple Developer accounts, GA4 infrastructure Brands: Booming Bulls | Chatbudds | Knowledgewoods | EIFS | Booming Realm Dubai | Digital Takshila | BizzGen Finance | Sun Stellar | 14 Franchise Centres + more

Digital Marketing Specialist at Eleven Pearls Media, Apr 2019 - Dec 2019 · 9 mos, India, Joined as a Digital Marketing Specialist. Within the first month, the reporting manager resigned — and I absorbed full management responsibilities across the entire client portfolio without a formal title change or salary revision. Effectively functioned as the Digital Marketing Manager for a multi-vertical agency handling Real Estate, Healthcare, E-commerce, and Product brands. 📋 Client Portfolio Managed • Real Estate: ATS Infrastructure, Cyberthum, Bhutani Group, ACE Infrastructure, CRC Group, Gaur Infra — Landing page design & optimisation (WordPress), PPC, Lead Gen, SEO, Voice SEO, Social Media, CRO • Healthcare: Rejove Dental Clinic — Full-service digital marketing including content creation, content management, and social media • E-commerce/Product: Gear Gadget — Shopify website management, business listings, full digital marketing, product and inventory management 📊 Key Contributions • Generated 12,000+ leads across real estate, healthcare, and e-commerce verticals while reducing CPC by ~35% • Improved conversion rates by 25–30% through acquisition funnel and retargeting strategy optimisation • Used heatmap and behavioural data to continuously restructure and optimise landing pages for CRO • Managed CRM workflows, performance reporting, and campaign optimisation across all client accounts • Handled multi-channel lead generation spanning Google Ads, Meta Ads, SEO, and Social Media simultaneously

Digital Strategist at Soft Web Page Technologies Pvt. Ltd., Jun 2017 - Mar 2019 · 1 yr 10 mos, Noida, Uttar Pradesh, India, Started career as a Digital Marketing Executive at a multi-client agency. Promoted to Specialist within 6 months based on performance. Managed up to 6 concurrent client accounts spanning SaaS, Education, Industrial, and E-commerce sectors. 👥 Client Portfolio • Mag+ (Digital Marketing Platform) — SEO, Paid Media, Performance Marketing • Apeejay School (IB Programme) — Digital Marketing, Social Media • Microtek Inverters — Social Media Management • Jackson Diesel Gensets — Lead Generation • Meducate — Market Research & Digital Marketing • Bonsior (Apparel) — Website Development & Social Media • Omnia (RFID Tags) — Social Media & Lead Generation 📊 Key Contributions • Executed SEO, paid media, and performance marketing across SaaS, education, and industrial brand categories • Managed landing page structure and optimisation using heatmap and behavioural data to improve conversion performance • Created content, graphics (Canva), articles, and blogs across multiple client verticals • Handled social media management, community engagement, and campaign execution independently • Supported consistent growth across all client accounts through funnel optimisation and reporting

Education

Master of Technology (M.Tech.), Structural Engineering, Galgotias university

Bachelor of Technology (B.Tech.), Civil Engineering, Babu Banarasi Das University

Public links

github: https://github.com/animeshprasadverma

medium: https://medium.com/@animesh.ansh

leetcode: https://leetcode.com/NXs1nkGKOh

animesh.bolt.host: https://animesh.bolt.host/