Headline

Chief of Experience @ Sapience Automata | Building AI products that save lives. | Product, UX & Brand | 0→1

About

With a background in design and visual communications from the National Institute of Fashion Technology, Kolkata, I’ve honed my expertise across diverse roles in product design, UX, brand strategy, and marketing. My journey has spanned contributions to fintech platforms and AI-driven solutions for mobility and safety. As Chief Experience Officer at Sapience Automata since 2025, I lead initiatives that bridge deep-tech AI innovations with user-centered design strategies to create impactful products for both hardware and software ecosystems. At Sapience Automata, we are on a mission to make road safety accessible for everyone by addressing critical challenges on Indian roads. By leveraging predictive AI technology tailored to local conditions, we develop affordable solutions that mitigate risks like speeding and drowsy driving. Our advanced pedestrian protection features have shown promising results in reducing accidents significantly during real-life simulations. With a focus on commercial fleets and individual drivers alike, our goal is simple: ensure safer journeys through smarter mobility solutions. Contact me if you’d like to explore how we can work together toward this vision!

Location

India

AI stack

aistudio

claude code

claude

gemini

openai

Ideogram

Work experience

Chief Experience Officer (CXO) at Sapience Automata, Aug 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, *Leading Product Design, UX, Brand, and Marketing for AI-powered ADAS and mobility products *Shaping end-to-end experience across hardware + software + fleet dashboards *Partnering with founders, engineering, and sales to take products from research → deployment *Contributed to products deployed across commercial fleets & OEM partnerships *Hiring and mentoring designers; building scalable design systems & processes

VP Marketing & Product Design at Sapience Automata, Aug 2024 - Aug 2025 · 1 yr 1 mo, *Owned product UX, visual design, and brand strategy during key growth phase *Helped translate deep-tech AI capabilities into clear, usable products *Supported GTM efforts through storytelling, product marketing, and demos

Design Generalist at Khatabook, Sep 2020 - Nov 2023 · 3 yrs 3 mos, Bengaluru, Karnataka, India, *Designed user experiences for a product used by millions of Indian SMBs *Worked across UX, UI, growth design, and experimentation *Collaborated closely with PMs and engineers to ship fast, iterative improvements *Helped improve activation, retention, and usability through research-led design

Communication Designer at Instamojo, Dec 2017 - Jan 2020 · 2 yrs 2 mos, Bengaluru, Karnataka, India, *Built brand and product communication systems for a fast-growing fintech platform *Worked across marketing, product visuals, and content design

Intern at Ogilvy and Mather, Dec 2016 - Jul 2017 · 8 mos, Kolkata, *Assisted on brand, campaign, and visual communication and typography projects *Learned fundamentals of storytelling, strategy, and craft

Education

Bachelor's degree, Design and Visual Communications, General, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

HSC, kendriya vidyalaya