Headline

Brand Strategy, Content, Comms, Marketing & Ad

About

I work across brand strategy, account management and content, and on most briefs I've had to be all three at once. In past I've worked on 20 brands, from JSW, Castrol, Sodexo, ITC and SAP to Diageo and Wipro, after starting out as a journalist at The Logical Indian and Hindustan Times and in corporate communications at Adani. Along the way I co-founded Rookie Media, completed IIM Sirmaur's programme in digital marketing and analytics, and started BITSoM's Product Management with Gen and Agentic AI programme. What actually drives me is finding the honest reason someone should care, especially in categories nobody gets excited about. At Burson (Genesis BCW, WPP) I ran digital, ORM and content for brands like Castrol India, Sodexo, Diageo and SAP. On JSW Realty, RERA rules meant we couldn't promote the actual projects, so I split the brand page and the MD's profile into two distinct voices and we ran the page on monthly themes instead. The page grew 266% organically, from 4,967 to 18,188 followers, and the MD's engagement rate went from 5% to 12.44%. I also worked on pitches that converted N2X, D. E. Shaw & Co and Ingka into clients. At Team Pumpkin I moved into the strategist's seat as Manager, Account Management, building the pitch decks that brought in N2X, ITC and Geberit, and developing campaigns and brand strategy for Sunfeast Fantastik and many more. What I'm best at is the middle bit: taking a half-formed brief, arguing it into a clear position, and turning that into work a client can buy and a team can actually make. The newsroom never really left, so I still write the line, the post and the script myself, and I check every claim before it ships. On a team, I'm usually the one keeping the client, the calendar and the creative team pointed the same way when the brief moves at 6 p.m. I'm based in Bengaluru and building towards strategy and creative leadership.

Location

Bengaluru

AI stack

claude

gemini

grok

Adobe Firefly

ChatGPT

ChatGPT Images

Work experience

Account Manager - Brand Strategist & Creative Controller at Team Pumpkin, Aug 2026 - Sep 2026 · 2 mos, Bangalore Urban

Account Coordinator at Burson, Jun 2025 - Aug 2026 · 1 yr 3 mos, Bengaluru

Co-Founder at Rookie Media, Sep 2024 - Nov 2025 · 1 yr 3 mos, Varodra, Strategy/ Planning/ Content

Corporate Communications Intern at Adani Ports and SEZ, May 2024 - Jul 2024 · 3 mos, Mundra, Gujarat, India, Corporate Communication, PR, Media Relations, Marketing Communication, Advocacy Media

Editorial Intern at Hindustan Times, Mar 2023 - Jun 2023 · 4 mos, Delhi, India

Education

Product Management with Gen and Agentic AI, Product Management, (AI) Business Applications, and Digital Technology Management., BITSoM - BITS School of Management

Master's degree, Communication and Media Studies, Manipal institute of communication