Marketing Automation Leader | Salesforce | Pardot | Marketo | Hubspot | ABM | Demand Gen | CRM Strategy

Thane, Maharashtra, India

Navi Mumbai

Mumbai Area, India




Bachelor's degree, Information Technology
Maharashtra university
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Download Tal BossMarketing Automation Leader | Salesforce | Pardot | Marketo | Hubspot | ABM | Demand Gen | CRM Strategy
Marketing Automation Leader with 7+ years of experience in driving ABM, demand generation, and CRM automation across global markets. Skilled in Salesforce, Pardot, Marketo, Hubspot, and Keap, I specialize in building scalable campaigns that boost pipelines, improve engagement, and deliver measurable ROI. Recognized for 20%+ YoY pipeline growth, reducing campaign launch time by 25%, and training global teams to adopt Martech best practices. Passionate about leveraging data-driven insights and automation to enable growth and customer success.
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Senior Campaign Analyst at Tata Consultancy Services, May 2019 - Present · 7 yrs, Thane, Maharashtra, India, --> Boosted pipeline by 20% YoY through ABM and demand gen campaigns. --> Reduced manual workloads by 25% via automation methodologies. --> Directed multi-channel campaigns (email, push, API workflows), improving engagement rates (+15% OR, +12% CTR). --> Built Salesforce dashboards & reports for leadership, influencing marketing investments. --> Trained and mentored 12+ global team members on automation workflows.
CRM Specialist - Advance Tech Support(Email Marketing, SEO, Google Ad-words, API Integrations) at Equinox LifeCycle Marketing Pvt. Ltd, Jun 2016 - May 2019 · 3 yrs, Navi Mumbai, - Delivered 30% reduction in CRM escalations through Tier-2/3 support. - Managed CRM campaigns in Infusionsoft, supporting lead nurturing & e-commerce workflows. - Built training modules for Tier-1 agents, increasing first-time resolution rates.
Sr Consultant at Sutherland Global Services Private Limited., Mumbai, Sep 2013 - Jun 2016 · 2 yrs 10 mos, Mumbai Area, India, - Led a 20+ member support team, improving CSAT by +18% and reducing AHT. - Contributed to analytics & ROI reporting for digital campaigns, improving decision-making.
Bachelor's degree, Information Technology, Maharashtra university