Headline

Product & CRM Growth Specialist | GrowthX | AI Generalist | Expert in Acquisition, Retention & Lifecycle Marketing | CleverTap | Mixpanel | Sendgrid | Meta Ads | WhatsApp | Apps Flyers

About

Growth-focused CRM Specialist with a strong track record in driving user engagement, retention, and conversion through data-driven lifecycle marketing and automation strategy

Location

Bengaluru

AI stack

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Work experience

Growth and CRM Specialist at Niyo Solutions Inc., Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Sr Manager Product Marketing and CLM at Jify, Jul 2024 - Mar 2025 · 9 mos, Bengaluru, Karnataka, India, Building Jify

Marketing Executive at Niyo Solutions Inc., Oct 2021 - Jun 2024 · 2 yrs 9 mos, Banglore

Sr. Marketing Executive at Niyo Solutions Inc., Oct 2021 - Jun 2024 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Manage end-to-end marketing and product campaigns, including planning, targeting, set-up, testing, execution, reporting, and optimization to achieve KPIs and increase CTR across all Niyo products. Analyse user data to identify inactive users within specified timeframes & Segment users based on behaviour, demographics, and engagement history. Devise and execute A/B tests, including subject lines, message content, CTAs, customer cohorts, segments, send time, and new features, to drive performance lift in the funnel. Utilize various communication channels including Email, Push Notification, inapp messages, WhatsApp & SMS. To Ensure a consistent & engaging message across all channels. Collaborate with product teams to enhance the app's user interface and features. Team-up with Customer Support to provide dedicated assistance to reactivation & complete user onboarding efforts. Gather user feedback through surveys to understand reasons for inactivity & Utilize feedback data to improve app features & reactivation strategies. Crafted & executed over 705 campaigns+ with personalisation communication strategies across platforms like CleverTap, SendGrid, and Gupshup, reaching a total of 15 million non-unique users across all channels. Achievements: Increased retention rate from 61% to 85%, resulting in higher daily transactions. Improved lending conversion rate from 22% to 31%, with an average disbursal of INR 1.67 lakh. Achieved a conversion rate of 40% from account creation to card order through journey automation. Generated reliable revenue for the organization through brand promotion activities via notification channels.

Consultant - Design & Digital Marketing at Sony Pictures Networks India, Sep 2018 - Sep 2021 · 3 yrs 1 mo, Mumbai, Maharashtra, India, Promotion marketing of Live Events through outreach channels like SMS, Email, Push Notification, Web Notification, Chrome Notification, In-Application, In-Action campaigns. • Plan and execute ongoing analysis of the shows, key business drivers, trends and performance indicators. • Monthly retention growth plan, action plan & team deliverable to achieve the same • Managing Daily, Weekly & Monthly retention reporting • Target-oriented initiatives for acquiring new subscriptions, and engaging & retaining existing subscribers • Subscription growth: Understand the Customer Lifecycle journey and ensure various marketing campaigns are planned & implemented to scale Win-backs & ensure revenue growth • Co-ordinating and Understanding internal teams' requirements in terms of digital campaigns • Co-ordinating with Agency for the execution of the campaigns, ASO, SEO

Executive – Design & Marketing at CYLSYS SOFTWARE SOLUTION PVT LTD., Mar 2016 - Aug 2018 · 2 yrs 6 mos, Mumbai, Maharashtra, India, • Creating Creative Designs Social Media Posting & SEM Campaigns, • Creation of PDF Forms, Website and UI design, Explainer Video & GIF, • Design & Execution of Email Campaigns & Handling SMS Campaigns / OTP Transactional Services

Education

Generative AI Mastermind, Artificial Intelligence, Outskill

Advance growth strategy, Growth Marketing, GrowthX®