Aniket Singh profile photo 1 on Tal

Aniket Singh

Growth Marketing | Business Strategy | Business Analysis | Entrepreneurship | Investments & Partnerships | Due Dilligence

Bengaluru

8+ years of work experience

Swiggy
Dec 20259 mosPresent

Bengaluru, Karnataka, India

Entrepreneurship Drive
Dec 20232 yrsNov 2025

Mumbai, Maharashtra, India

ED is a management consultancy startup focused on driving business and investments for business owners. We work with companies at different stages and provide solutions to their business challenges.
Entrepreneurship Drive
Dec 20232 yrsNov 2025

Mumbai, Maharashtra, India

May 20231 yr 10 mosFeb 2025

We believe in doing business in bulk volume hence the name- "Thokh", Hindi vernacular for bulk. We are a Marketing and Distribution business. Our business involves agriculture, manufacturing, warehousing, logistics and the impex sector. We provide solutions to our customers through quality assurance and timely delivery.
Zomato Hyperpure
Nov 20227 mosMay 2023

Kolkata, West Bengal, India

- Scaled a newly launched B2B Supply Chain Distribution business to INR 30,00,00,000 in 6 months. - Onboarded crucial partner accounts for the city. - Directed strategies towards category growth. - Took data-driven risk management decisions. - Directed competition analysis, pricing strategies and new SKU launches. - Headed a team of 11 people which includes SM, AMs & KAMs. - Prepared summaries and business reports through data analysis. - Conducted surveys to enhance product market fit. - Collaborated with Category. Logistics, Warehousing & Finance teams to execute projects. - Consistently performed and trended amongst the top 5 ASMs of India.
Zomato
Apr 20211 y 6 moOct 2022

Kolkata

- Improved performance of High-End partner accounts. - Scaled the portfolio partner's account to INR 70,00,00,000. - Provided data-driven insights to the restaurant partners. - Maintained hygienic P/L by directing the budget for marketing. - Regularly made business reports, and presentations for partner meetings. - Directed marketing, content and revenue generation programs for the partner accounts. - Collaborated with Tech, Design, Content and Product teams to execute projects.
Zomato
May 20193 yrs 6 mosOct 2022

Mumbai, Maharashtra, India

- Onboarded crucial partners to increase and maintain a market share of 60%+. - Contributed to the launch of two new business verticals of the organisation. - Directed revenue growth and performance of partner accounts. - Regular analysis of business KPIs and important data metrics. - Demonstrated skills in executing marketing campaigns. - Collaborated with Tech, Design, Content and Product teams to execute projects.
Zomato
May 20184 yrs 6 mosOct 2022

Lucknow, Uttar Pradesh, India

- Launching team of Zomato-Online Ordering in Lucknow & Other UP-East Cities. - Scaled the portfolio partner's account to INR 10,00,00,000. - Directed business for 500+ partners(High End, Size, New Launches). - Demonstrated performance improvement to partner accounts. - Negotiated business contracts with restaurant partners. - Trended number #1 in the PPC Ad Performance Manager amongst the new launch cities of India. - Won the "Most Valuable Employee" award of UP-East in the online ordering team. - Mentored the new joining AMs and SMs. - Directed all the ATL & BTL activities. - Lead Generation & increasing zone-level supply.

Education

Indian Institute of Management, Calcutta

Executive Programme in General Management

Indian Institute of Management, Calcutta

20231 yr2024
amity University

Bachelor's degree, Electronics and Communications Engineering

amity University

20144 yrs2018

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Headline

Growth Marketing | Business Strategy | Business Analysis | Entrepreneurship | Investments & Partnerships | Due Dilligence

About

With over 8 years of diverse business experience. My background includes expertise in data analysis, strategic planning, financial reporting and operational efficiency. I completed the Executive Programme in General Management and have developed excellence in areas such as marketing, strategy management, corporate finance, and branding & identity. My experience includes P&L management, strategic partnerships, and team building. I bring a well-rounded skill set to the world of business. My goal is to leverage my business acumen to excel and contribute to organisational success.

Location

Bengaluru

Work experience

Regional Partnership Manager at Swiggy, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India

Startup | Business Consultant at Entrepreneurship Drive, Dec 2023 - Nov 2025 · 2 yrs, Mumbai, Maharashtra, India, ED is a management consultancy startup focused on driving business and investments for business owners. We work with companies at different stages and provide solutions to their business challenges.

Senior Business Analyst at Entrepreneurship Drive, Dec 2023 - Nov 2025 · 2 yrs, Mumbai, Maharashtra, India

Founder at Thokh Easytrade LLP, May 2023 - Feb 2025 · 1 yr 10 mos, We believe in doing business in bulk volume hence the name- "Thokh", Hindi vernacular for bulk. We are a Marketing and Distribution business. Our business involves agriculture, manufacturing, warehousing, logistics and the impex sector. We provide solutions to our customers through quality assurance and timely delivery.

Area Sales Manager at Zomato Hyperpure, Nov 2022 - May 2023 · 7 mos, Kolkata, West Bengal, India, - Scaled a newly launched B2B Supply Chain Distribution business to INR 30,00,00,000 in 6 months. - Onboarded crucial partner accounts for the city. - Directed strategies towards category growth. - Took data-driven risk management decisions. - Directed competition analysis, pricing strategies and new SKU launches. - Headed a team of 11 people which includes SM, AMs & KAMs. - Prepared summaries and business reports through data analysis. - Conducted surveys to enhance product market fit. - Collaborated with Category. Logistics, Warehousing & Finance teams to execute projects. - Consistently performed and trended amongst the top 5 ASMs of India.

Senior Business Analyst at Zomato, Apr 2021 - Oct 2022 · 1 y 6 mo, Kolkata, - Improved performance of High-End partner accounts. - Scaled the portfolio partner's account to INR 70,00,00,000. - Provided data-driven insights to the restaurant partners. - Maintained hygienic P/L by directing the budget for marketing. - Regularly made business reports, and presentations for partner meetings. - Directed marketing, content and revenue generation programs for the partner accounts. - Collaborated with Tech, Design, Content and Product teams to execute projects.

Key Account Manager at Zomato, May 2019 - Oct 2022 · 3 yrs 6 mos, Mumbai, Maharashtra, India, - Onboarded crucial partners to increase and maintain a market share of 60%+. - Contributed to the launch of two new business verticals of the organisation. - Directed revenue growth and performance of partner accounts. - Regular analysis of business KPIs and important data metrics. - Demonstrated skills in executing marketing campaigns. - Collaborated with Tech, Design, Content and Product teams to execute projects.

Account Manager at Zomato, May 2018 - Oct 2022 · 4 yrs 6 mos, Lucknow, Uttar Pradesh, India, - Launching team of Zomato-Online Ordering in Lucknow & Other UP-East Cities. - Scaled the portfolio partner's account to INR 10,00,00,000. - Directed business for 500+ partners(High End, Size, New Launches). - Demonstrated performance improvement to partner accounts. - Negotiated business contracts with restaurant partners. - Trended number #1 in the PPC Ad Performance Manager amongst the new launch cities of India. - Won the "Most Valuable Employee" award of UP-East in the online ordering team. - Mentored the new joining AMs and SMs. - Directed all the ATL & BTL activities. - Lead Generation & increasing zone-level supply.

Education

Executive Programme in General Management, Indian Institute of Management, Calcutta

Bachelor's degree, Electronics and Communications Engineering, amity University