Headline

Marketing & Growth Strategist | D2C · Retail Media · Brand Strategy | ex-Godrej Capital · Accenture | IIM Calcutta

About

With a strong foundation from the Indian Institute of Management, Calcutta, my career in marketing and strategy has been both dynamic and rewarding. As a Product Manager at Godrej Capital, my expertise in identifying business gaps and opportunities plays a key role in our success. My previous experiences at Accenture and Tata Play Fiber have honed my skills in brand communication and market strategy, driving customer acquisition and cost efficiencies. At Godrej, I apply these skills to develop innovative solutions that meet the evolving needs of our clients.

Location

Madhya Pradesh

AI stack

antigravity

codex

opencode

Work experience

Freelance Marketing Consultant at Freelance, Feb 2025 - Present · 1 yr 7 mos, Remote, Designed dynamic pricing models using market research & competitor benchmarking, improving margins by ~8–10%. • Built investor pitch decks highlighting market size, financial projections & growth strategy — supported outreach to 7 potential investors. • Developed brand communication strategies — refined brand voice, visual identity & messaging for consistent customer perception. • Managed website content & UI/UX updates, streamlining navigation & improving product presentation. • Coordinated across teams to align branding, marketing & sales messaging, boosting online engagement by ~15%.

Product Manager at Godrej Capital, Aug 2023 - Aug 2024 · 1 yr 1 mo, Mumbai, Maharashtra, India

Strategy Consultant at Accenture in India, Jun 2023 - Aug 2023 · 3 mos, India

Brand Strategy Consultant at Tata Play Fiber, Nov 2022 - Dec 2022 · 2 mos, India, Identified 10+ biz gaps/oppor. to recommend 20+ adoption incentives; Conducted 65+ pan India qual. intv Projected cost savings of ₹4Cr developing 10-pts mkt strategy to acquire 5M+ cust to tech based services

Brand Associate at Sonodyne, Jun 2022 - Sep 2022 · 4 mos, Remote, Analyzed 3+ key branding elements and devised positioning; primary survey among 100+ customer Recommended 4 B2C strategies &suggested 3 pts distribution model to enhance market share

Education

Master of Business Administration - MBA, Business Administration and Management, General, Indian Institute of Management, Calcutta

Bachelor of Business Administration - BBA, Rani Durgavati Vishwavidyalaya, Jabalpur