Headline

Brand Head | Business Head – Fashion | Retail & E-Commerce Leader | P&L Ownership | D2C Growth | Category Building | Market Expansion | Buying & Merchandising

About

I am a Senior Fashion & Retail Business Leader with 18+ years of experience building and scaling large B2C and D2C fashion businesses across Flipkart, AJIO, and Myntra. I bring deep expertise in P&L ownership, category creation, digital commerce, buying & merchandising, and omnichannel growth across premium, lifestyle, and fast fashion segments. As a founding team member at Myntra and AJIO, I have built businesses from 0→1 and scaled them to category leadership (1→10). At AJIO, I owned a ₹2500+ Cr portfolio contributing 24% of platform revenue, with direct responsibility for monetization, pricing strategy, margin optimization, and profitability. I have over 12+ years of experience managing large-scale inventory-led businesses, with strong control over demand forecasting, inventory turns, and working capital efficiency—a rare combination of scale, speed, and commercial discipline. My expertise extends across market expansion, global brand onboarding, retail consulting, and strategic advisory, making me well-positioned for global retail leadership, GCC roles, and India market entry mandates. I am known for building high-performing teams, scaling brand ecosystems, and driving sustainable business growth in competitive environments.

Location

Greater Bengaluru Area

AI stack

gemini

Work experience

Director – Fast Fashion Division (Spoyl) at Flipkart, Dec 2023 - Apr 2026 · 2 yrs 5 mos, Greater Bengaluru Area, Lead end-to-end fast fashion business with ownership of category growth, P&L, and supply-side strategy Drive trend-led assortment planning using customer insights and demand forecasting Manage commercial planning, pricing, and profitability for youth-focused segments Build exclusive brand partnerships to strengthen differentiation and acquisition Improve inventory productivity and forecasting-led planning Lead cross-functional teams across buying, planning, design, and vendor management Drive digital-first growth via social commerce and influencer-led campaigns

Assistant Vice President – Business Head (Inventory Portfolio) at AJIO.com, Sep 2015 - Nov 2023 · 8 yrs 3 mos, Bengaluru, Managed one of the largest portfolios (₹2500+ Cr | 24% revenue contribution) Built Menswear business (0→1) into 25% of B2C performance Established External Brands vertical with full commercial framework Onboarded 100+ global & national brands Owned pricing, margin, monetization, and category profitability Built and led a 30+ member cross-functional team Drove portfolio expansion and category leadership

Senior Manager / Manager – Men’s Apparel at Myntra Jabong, Sep 2011 - Aug 2015 · 4 yrs, Greater Bengaluru Area, Managed category P&L for Men’s Casual & Youth segments Built and scaled Men’s Apparel business from inception Led partnerships with 80+ fashion brands Improved sell-through via demand planning & merchandising strategy Strengthened vendor negotiations and long-term partnerships

Assistant Manager – Brand Relations at Future Lifestyle Fashions Limited, Jul 2007 - Aug 2011 · 4 y 1 mo, Greater Bengaluru Area, Managed brand relations and merchandising for retail formats (Central, Brand Factory) Led vendor negotiations, portfolio expansion, and category planning Worked across supply chain, store operations, and merchandising execution

Education

Bachelor of Fashion Technology, Apparel Manufacturing, Merchandising, Marketing and Information Technology, National Institute of Fashion technology

Cambrian Hall