Headline

Full-Stack Marketing Operator | Growth, Community, Experiential, Influencer & Partnership Marketing | Media Planning | 1000+ Ambassadors · 800+ Colleges | Consultant

About

I'm a full-stack marketing operator, working at the intersection of technology, gaming, experiential marketing, and custom merchandising. My work spans community strategy, campaigns, exhibition booth fabrication, end-to-end event execution, and custom merch production — with a strong focus on Gen-Z audiences and the gaming & esports ecosystem. Over the past 4+ years I've: → Built a national Gen-Z Campus Ambassador Program from 0 to 1,000+ ambassadors across 800+ colleges in 38 cities — one of India's largest student-led gaming ecosystems → Conceptualized and delivered custom merchandise kits for global brands including Riot Games (Valorant), Acer, ASUS ROG, Intel, AMD, Lenovo, MSI, Alienware, Google Gemini, Samsung, Microsoft, XBOX, Logitech, JioBlast, and Audible, Windows 11, OMEN by HP, Amazon, Flipkart. → Managed exhibition booth fabrication for AI Workshops, Waych Party and major esports events — from structure scoping and ventilation to substrate selection, vendor briefing, and on-ground delivery → Delivered full-spectrum merch: fan apparel (sublimation, DTF, embroidery), collectibles, 3D-printed game asset replicas, gaming gear, premium gift sets → Maintained a pan-India vendor database for merch production and POSM fabrication with pre-P&L estimation capability → Executed experiential activations at APAC Predator League 2026, Convergence (Riot Games × The Esports Club), and Gaming Arenas at Comic Con India 2023–24 → Built 50+ college gaming clubs across India (2021–2023) Currently at Croma (Infiniti Retail Pvt Ltd) as Community Manager — building Gen-Z in-store experiences, managing trade marketing. I work across the full project lifecycle — brief → concept → vendor management → production → live delivery — and bring both creative judgment and operational depth to every activation. 📍 Bengaluru, India | Open to opportunities in gaming, esports, experiential marketing, and brand activations in India and APAC Region. #Esports #ExperientialMarketing #BTLMarketing #GamingMarketing #CustomMerchandising #CommunityBuilding #GenZ #BrandActivations

Location

Greater Bengaluru Area

AI stack

antigravity

codex

Work experience

Marketing Consultant at Blend Studio, Jun 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Community Manager at Croma, Jan 2026 - Jun 2026 · 6 mos, Mumbai, Maharashtra, India, Building unique in-store experiential formats — Unboxed Moments — across art, entertainment, and gaming, targeting Gen-Z audiences at Croma retail locations. Key responsibilities: • Designing and executing online/offline marketing campaigns to drive footfall and community engagement • Executing trade marketing and GTM planning for gaming and tech product launches in partnership with brands. • Bridging brand partnerships with in-store experiential activations across gaming, tech, and entertainment Client's: ASUS, HP, Samsung, Croma, VIVO, OPPO, Philips.

Lead - TEC Spartans at The Esports Club (TEC), May 2023 - Dec 2025 · 2 yrs 8 mos, Bengaluru, Karnataka, India, Built and led the full community, ambassador, and merchandise function at The Esports Club – Spartans — one of India's most recognized esports ambassador programs. Community & Ambassador: • Scaled a Gen-Z Campus Ambassador Program from 0 → 1,000+ ambassadors across 800+ colleges in 38 cities — one of India's largest student-led gaming ecosystems • Curated and executed the Dell Campus Ambassador Program across colleges in India, focused on Gaming Devices & AI Laptops — driving peer advocacy, product trials, Instagram reels and campus-level brand visibility. • Designed BTL & offline campaigns — campus roadshows, college activations, LAN events. Merchandise & Fabrication: • Conceptualized and delivered custom merchandise kits for global brands across fan apparel, collectibles, gaming gear, lifestyle items, premium hampers, and digital merchandise • Applied fabric & print technique judgment (sublimation, DTF, DTG, screen print, embroidery) to optimize cost, quality, and brand fidelity per brief • Coordinated 3D-printed game asset replicas, enamel pin sets, trading cards, blind box collectibles, trophies, and medals via dedicated vendor network • Managed fabrication for major esports events — structure, sizing, ventilation, substrate, vendor briefing, and on-ground delivery • Maintained pan-India vendor database for merch and POSM; handled pre-P&L estimation and end-to-end vendor coordination • Leveraged influencer agency network for product seeding, launch campaigns, and community-led activations. Brands — merch kits delivered: Riot Games (Valorant) · Garena (FFMax) · Acer (Predator League) · ASUS · ROG · Intel · AMD · Lenovo · MSI · Google Gemini · Alienware · Microsoft · Windows 11 · Logitech · XBOX · Audible · OMEN Activations: APAC Predator League · Acer Predator League · Convergence (Riot Games × TEC) · The Arena at Comic Con India · Retail Store Activities - Esports/Gaming · AI Workshops - Retail & Campus · Intel Gamer Days · TEC Arena · ROG Showdown

Assistant Community Manager at Digit, Jun 2021 - May 2023 · 2 yrs, Mumbai, Maharashtra, India, 2021-22 Highlight: Started Instagram and Discord Server For SKOAR! College Gaming Club which focuses on Collegiate Esports and Gaming Community. Spreaded awareness about Gaming/Esports on Campus level and established formal Gaming Club at 7 different campuses in India across Tier 1 to Tier 3 cities. 2022-23 Highlight: Built 12 Gaming Clubs Across Different Campuses In India. Managed League Ops. For AMD Presents SKOAR! College Gaming Club Valorant Lan Tournament In JAS QTR 2022 for 11 Different Campuses. By May 2023 we established 50 college esports club in different colleges Pan India.

Internship Trainee at Digit, Jun 2020 - Jun 2021 · 1 yr 1 mo, Mumbai, Maharashtra, India, SKOAR! College Gaming League Digit Squad: https://www.instagram.com/digit_squad/ Skoarindia: https://www.instagram.com/skoarindia/ Skoar India and Digit Squad are property of Digit. About The Companies: SKOAR! College Gaming League (SCGL) is creating India’s first structured program for competitive esports at the college level. Digit Squad aims to create a campus-wide connect with students and bridge the gap between industrial knowledge and students by doing hackathons, guest lectures, Tech days, gaming tournaments in colleges across India. About My Work: My work includes, managing all Social Media handles, and observe the analytics, upload content, create graphics for these pages. Plan and Execute Esports Tournaments for Skoar College Gaming League (SCGL) on Intercollege Level in India. Apart from this, manage Ambassadors from multiple cities across India, update them with the upcoming events, tracking the progress and suggest the best ideas related to gaming, publicizing about the company on their college-level and ensuring maximum students participate in the events hosted by us.

Campus Ambassador at Digit College Ambassador Program, Apr 2020 - Jun 2021 · 1 yr 3 mos, Mumbai, Maharashtra, India, Recruited as Campus Ambassador for Digit SQUAD ( India's largest Micro - Influencer Community for Technology ) About Digit SQUAD: Digit SQUAD is an exclusive group of premier technology enthusiasts in India with a cumulative social reach of ~30+ million, who practically live and breathe all things technology. These enthusiasts are the designated "tech guru's" in their circle of friends and family, and have become the go-to people for advice on what gadgets to buy. 6000+ members present across 110 cities in India. 200+ members are active content creators on YouTube, Instagram, Twitter and blogging platforms. About Digit College Ambassador Program: Digit College Ambassador Program is a leadership program for students who are passionate about technology and want to build and grow a tech community at their respective institutions. Digit supports the college ambassadors with mentorship, tools, and industry connections to successfully build the tech community in their college. Presently Digit College Ambassador Program covers 100+ engineering colleges in India Instagram: www.instagram.com/digit_squad/

Education

Master of Business Administration - MBA, Business Administration and Management, General, Golden Gate University

Bachelor of Engineering - BE, Biomedical/Medical Engineering, Vidyalankar Institute of Technology, Mumbai