Anika Gangal profile photo 1 on Tal

Anika Gangal

Market Research | Management Practices | Economics | MRS Research Hero

Bengaluru

7+ years of work experience

Titan Company Limited
Sep 20241 yr 8 mosPresent

Bengaluru, Karnataka, India

Head overall research strategy for Tanishq and selection of methodology (qualitative, quantitative, secondary etc.) and agencies Align cross functional initiative (merchandising, marketing and retail) on key customer requirements. Managing Brand Track (BHT) to monitor & assess perception, awareness, and customer sentiment Led cross-media analysis and marketing mix modeling (MMM) to optimize marketing strategies and measure campaign effectiveness across multiple channels (offline and online) Collaborated & built a research repository, headed the marketing and merchandising dashboard to democratize data
Entropik
May 20245 mosSep 2024

Bengaluru, Karnataka, India

Entropik
Dec 20221 yr 6 mosMay 2024

Greater Bengaluru Area

Using EmotionAI, generativeAI and Eye tracking to give insights, few projects I’ve work on: • Worked with fintech. clients Gcash, Aditya Birla Capital etc. from south Asia to improve user experience for website or app • Worked with clients like Mondelez, Lego, P&G etc. to evaluate efficacy of marketing collaterals and positioning on e-commerce platforms • Evaluating performance of CPG products on the shelf & test new pack designs for brands like Embasa (Herdez), Cipla etc. Role and responsibilities: • Managing & training Analysts on research practices and project management • Work closely with product managers to improve on intuitiveness and user-friendliness for research products like Qatalyst, Decode • Setting up & documenting processes to ensure standardized operations like vendor onboarding, research reporting, client briefing, internal communication etc. • Collaborate with multiple internal stakeholders like Sales Team & Customer Success to ensure conversion of POCs to ARRs
Kantar
Apr 20193 yrs 2 mosMay 2022

Gurgaon, India

Qualitative research Role and responsibilities: • Translating voice of consumers to actionable insights for clients in order to improve overall customer experience • Managing several stakeholders across geographies within the organisation, external vendors, and spearheading client communication on all projects • Planning project timelines and ensuring there is no spill-over on cost estimates Few interesting projects that I've worked on: • Worked extensively on smartphones for Indian markets with OS developers, design teams of key players like Samsung, Google etc. to identify the need gaps and formulate product feature roadmap to target next 1 billion smartphone users • Identifying the right product messaging and positioning by evaluating the scope of a product in the Indian market and finding relevant customer touch points for MG Hector, Samsung Curd Maestro, Portal from Facebook etc. • Communication evaluation for brands like SCJ, Google, Dyson etc. to assist brands effectively implement their marketing plans Increase market penetration for next 1 billion smartphone users • Worked extensively with OS developers, design teams of tech giants like Samsung, Google etc. to identify and address the need gaps of next 1 billion smartphone user
Corner Office Advisors
Jan 20192 mosFeb 2019

Gurgaon, India

Developed communication leads for interacting with potential candidates in the global market looking for senior consultant roles in India.
Slurrp Farm
Jun 20181 moJun 2018

Gurgaon, India

• Conducted Market Research to create a database of all competitors and their products • Wrote an article based on Slurrp Farm’s published white paper Reclaiming India’s Ancient Superfoods: Mapping the Virtues & Marketing Strategies of Millets’; designed infographics on Adobe Photoshop for the Instagram handle

Anika’s AI Stack

aistudio
aistudio
gemini
gemini
notion
notion
openai
openai

Education

The Vedica Scholars Programme for Women

Post Graduation Certification in Management Practices, Sri Aurobindo Centre for Art and Culture

The Vedica Scholars Programme for Women

20171 yr2018
Dr. B. R. Ambedkar University Delhi (AUD)

Bachelor's degree, Economics

Dr. B. R. Ambedkar University Delhi (AUD)

20143 yrs2017

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Headline

Market Research | Management Practices | Economics | MRS Research Hero

About

A demonstrated history of working in the market research industry. Skilled in qualitative research, client servicing and project management. Trained in economics and management, a professional with 6 years of experience.

Location

Bengaluru

AI stack

aistudio

gemini

notion

openai

Work experience

Freelance Researcher at Titan Company Limited, Sep 2024 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India, Head overall research strategy for Tanishq and selection of methodology (qualitative, quantitative, secondary etc.) and agencies Align cross functional initiative (merchandising, marketing and retail) on key customer requirements. Managing Brand Track (BHT) to monitor & assess perception, awareness, and customer sentiment Led cross-media analysis and marketing mix modeling (MMM) to optimize marketing strategies and measure campaign effectiveness across multiple channels (offline and online) Collaborated & built a research repository, headed the marketing and merchandising dashboard to democratize data

Senior Consumer Insights Manager at Entropik, May 2024 - Sep 2024 · 5 mos, Bengaluru, Karnataka, India

UX Consumer Insights Manager at Entropik, Dec 2022 - May 2024 · 1 yr 6 mos, Greater Bengaluru Area, Using EmotionAI, generativeAI and Eye tracking to give insights, few projects I’ve work on: • Worked with fintech. clients Gcash, Aditya Birla Capital etc. from south Asia to improve user experience for website or app • Worked with clients like Mondelez, Lego, P&G etc. to evaluate efficacy of marketing collaterals and positioning on e-commerce platforms • Evaluating performance of CPG products on the shelf & test new pack designs for brands like Embasa (Herdez), Cipla etc. Role and responsibilities: • Managing & training Analysts on research practices and project management • Work closely with product managers to improve on intuitiveness and user-friendliness for research products like Qatalyst, Decode • Setting up & documenting processes to ensure standardized operations like vendor onboarding, research reporting, client briefing, internal communication etc. • Collaborate with multiple internal stakeholders like Sales Team & Customer Success to ensure conversion of POCs to ARRs

Associate Research Manager at Kantar, Apr 2019 - May 2022 · 3 yrs 2 mos, Gurgaon, India, Qualitative research Role and responsibilities: • Translating voice of consumers to actionable insights for clients in order to improve overall customer experience • Managing several stakeholders across geographies within the organisation, external vendors, and spearheading client communication on all projects • Planning project timelines and ensuring there is no spill-over on cost estimates Few interesting projects that I've worked on: • Worked extensively on smartphones for Indian markets with OS developers, design teams of key players like Samsung, Google etc. to identify the need gaps and formulate product feature roadmap to target next 1 billion smartphone users • Identifying the right product messaging and positioning by evaluating the scope of a product in the Indian market and finding relevant customer touch points for MG Hector, Samsung Curd Maestro, Portal from Facebook etc. • Communication evaluation for brands like SCJ, Google, Dyson etc. to assist brands effectively implement their marketing plans Increase market penetration for next 1 billion smartphone users • Worked extensively with OS developers, design teams of tech giants like Samsung, Google etc. to identify and address the need gaps of next 1 billion smartphone user

Research Intern at Corner Office Advisors, Jan 2019 - Feb 2019 · 2 mos, Gurgaon, India, Developed communication leads for interacting with potential candidates in the global market looking for senior consultant roles in India.

Project Intern at Slurrp Farm, Jun 2018 - Jun 2018 · 1 mo, Gurgaon, India, • Conducted Market Research to create a database of all competitors and their products • Wrote an article based on Slurrp Farm’s published white paper Reclaiming India’s Ancient Superfoods: Mapping the Virtues & Marketing Strategies of Millets’; designed infographics on Adobe Photoshop for the Instagram handle

Education

Post Graduation Certification in Management Practices, Sri Aurobindo Centre for Art and Culture, The Vedica Scholars Programme for Women

Bachelor's degree, Economics, Dr. B. R. Ambedkar University Delhi (AUD)