Anhushree M profile photo 1 on Tal

Anhushree M

Brand & Visual Strategist | Creative Technologist | Design That Moves Business Forward

Bengaluru

3+ years of work experience

Cashfree Payments
Mar 20251 yr 6 mosPresent

Leading visual design initiatives across brand, marketing, and growth at Cashfree Payments — building scalable design systems and storytelling experiences for fintech products. • Leading design strategy for Cashfree’s Cross-Border marketing initiatives, shaping brand narratives, campaigns, and digital experiences for global payment solutions. • Driving visual direction for key GTM initiatives including Travel in India campaign, Pulse Dashboard launch, and One of a Kind marketing launches, translating business goals into impactful creative experiences. • Leading website revamp initiatives and digital experiences to improve product storytelling, brand communication, and user journeys. • Building scalable brand systems and workflows across campaigns, landing pages, and marketing touchpoints while streamlining design processes for faster execution. • Partnering with marketing, product, and business teams to take strategic initiatives from concept to launch.
Zamp
Jun 202410 mosMar 2025

On-site

Worked at the intersection of brand, product marketing, and growth to shape Zamp’s initial visual identity and communicate complex fintech solutions. • Led the initial brand identity evolution and created scalable visual systems across marketing and digital touchpoints. • Designed GTM assets including landing pages, sales narratives, website experiences, and product storytelling frameworks. • Built visual narratives for fintech products by simplifying complex workflows into engaging experiences.
Roma
Jun 202410 mosMar 2025

Zamp
May 20242 mosJun 2024

D2C Simplified
Feb 20245 mosJun 2024

On-site

I specialize in shaping the brand identity of D2C Simplified, a community fostered by Simpl, by unifying brand assets and enhancing recall value. My role involves crafting various assets such as social media brand templates tailored for each feature and property, including Unlocked Events, Learn with Simpl, and Audio Events. Additionally, I contribute to graphic prints for events nationwide, spanning from T-shirts and goodies to merchandise, IDs, brochures, and brand kits, along with designing social media templates.
Simpl
Oct 20239 mosJun 2024

India

• Crafting D2C (Direct-to-Consumer) community visual branding initiatives. • Conceptualizing and executing impactful communication visuals that resonate with target audiences.

Anhushree’s AI Stack

claude code
claude code
gemini
gemini
openai
openai
Adobe Firefly
Adobe Firefly

Education

Sathyabama Institute of Science & Technology, Chennai

Bachelor's degree, Computer Science

Sathyabama Institute of Science & Technology, Chennai

20184 yrs2022

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Headline

Brand & Visual Strategist | Creative Technologist | Design That Moves Business Forward

About

What fuels my passion the most? Learning! I thrive on acquiring new knowledge, particularly in the dynamic realm of technology. Visual Communication and Interaction Graphics are just the tip of the iceberg when it comes to my interests. I'm eager to explore numerous facets of Design and Software Development. My goal? Crafting designs that leave a lasting impression. Let's connect, collaborate, and expand our horizons together! I'm open to exciting freelance projects – contact me at anhushree@gmail.com or send me a direct message.

Location

Bengaluru

AI stack

claude code

gemini

openai

Adobe Firefly

Work experience

Senior Visual Designer (Product Marketing) at Cashfree Payments, Mar 2025 - Present · 1 yr 6 mos, Leading visual design initiatives across brand, marketing, and growth at Cashfree Payments — building scalable design systems and storytelling experiences for fintech products. • Leading design strategy for Cashfree’s Cross-Border marketing initiatives, shaping brand narratives, campaigns, and digital experiences for global payment solutions. • Driving visual direction for key GTM initiatives including Travel in India campaign, Pulse Dashboard launch, and One of a Kind marketing launches, translating business goals into impactful creative experiences. • Leading website revamp initiatives and digital experiences to improve product storytelling, brand communication, and user journeys. • Building scalable brand systems and workflows across campaigns, landing pages, and marketing touchpoints while streamlining design processes for faster execution. • Partnering with marketing, product, and business teams to take strategic initiatives from concept to launch.

Visual Designer at Zamp, Jun 2024 - Mar 2025 · 10 mos, On-site, Worked at the intersection of brand, product marketing, and growth to shape Zamp’s initial visual identity and communicate complex fintech solutions. • Led the initial brand identity evolution and created scalable visual systems across marketing and digital touchpoints. • Designed GTM assets including landing pages, sales narratives, website experiences, and product storytelling frameworks. • Built visual narratives for fintech products by simplifying complex workflows into engaging experiences.

Visual Designer at Roma, Jun 2024 - Mar 2025 · 10 mos

Freelance Visual Designer at Zamp, May 2024 - Jun 2024 · 2 mos

Creative Designer at D2C Simplified, Feb 2024 - Jun 2024 · 5 mos, On-site, I specialize in shaping the brand identity of D2C Simplified, a community fostered by Simpl, by unifying brand assets and enhancing recall value. My role involves crafting various assets such as social media brand templates tailored for each feature and property, including Unlocked Events, Learn with Simpl, and Audio Events. Additionally, I contribute to graphic prints for events nationwide, spanning from T-shirts and goodies to merchandise, IDs, brochures, and brand kits, along with designing social media templates.

Creative Designer at Simpl, Oct 2023 - Jun 2024 · 9 mos, India, • Crafting D2C (Direct-to-Consumer) community visual branding initiatives. • Conceptualizing and executing impactful communication visuals that resonate with target audiences.

Education

Bachelor's degree, Computer Science, Sathyabama Institute of Science & Technology, Chennai