Headline

Head of Brand Marketing | Brand Consultant | Brand Engineer | Ex-CavinKare, OLA, Leo Burnett Group - Publicis Group

About

Angshuman is a brand communications leader with over 10 years of experience transforming brands through creative strategy and a deep understanding of consumer behavior. His career has been defined by a passion for storytelling, whether it’s through crafting campaigns that resonate with local audiences or launching new business verticals that reshape how people view brands. One of Angshuman’s core strengths lies in his ability to blend strategy and creativity, taking brands from insight to impact. He has led numerous campaigns, ranging from market research and consumer analysis to the creative execution of both digital and traditional marketing strategies. His work is rooted in understanding the intricacies of what drives consumer behavior and using those insights to develop powerful brand narratives that connect emotionally with audiences. Angshuman’s journey has also been shaped by his dedication to growth, both for the brands he works with and himself. Whether it’s launching new product lines, expanding market presence, or driving social media engagement, his approach has always been holistic and results-driven. He’s passionate about bridging the gap between online and offline consumer experiences, ensuring that every interaction a customer has with a brand is meaningful and impactful. On a personal level, Angshuman is deeply curious about people and communities. He believes that at the heart of every successful brand is the ability to inspire trust, foster connection, and spark positive change. With each project, he challenges himself to learn more about the people behind the data, their needs, their aspirations, and how brands can help fulfill those desires in a meaningful way. Above all, Angshuman is driven by the belief that brands should do more than sell, they should be forces for good, creating lasting impact and bringing people together. His work is fueled by the constant pursuit of innovation and the desire to help brands evolve and thrive in an ever-changing world. Angshuman is driven by a deep curiosity to understand people, how they think, behave, and, most importantly, how they connect with brands. He believes that every brand has a story waiting to be told, and that story should speak to people’s hearts as much as to their minds. With each new project, he seeks to challenge himself to think differently, break conventions, and drive change.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

notebooklm

Gamma

Kling AI

Work experience

Brand Strategy Consultant at Self Employed, Jun 2026 - Present · 4 mo, Bangalore Urban, Karnataka, India, I help businesses turn business ambition into brands people can understand, remember and believe in. As an independent Brand Strategy Consultant, I look forward to work with founders and leadership teams on brand DNA, positioning, architecture and communication strategy. Defining the strategic foundations of a brand and translating them into a distinctive, consistent and compelling expression across touchpoints. My approach sits at the intersection of business problems, consumer insight and creativity. I help brands identify what is uniquely theirs, find the whitespace they can credibly own, and build the strategic narrative that gives every piece of communication a clear reason to exist. Brand Strategy | Brand DNA | Positioning | Brand Architecture | Communication Strategy | Creative Strategy | Messaging | Brand Narratives Because great communication doesn’t begin with “What should we say?” It begins with “What should we stand for?” What is your CORE BRAND PROMISE?

Head of Brand Marketing at Maa Homes and Estates Pvt Ltd, Oct 2025 - Jun 2026 · 9 mos, Bengaluru, Karnataka, India, Led a team of 8 in building the brand strategy, architecture and communication for Maa Homes, with a focus on creating a distinctive and cohesive brand identity for the group. Defined the Maa Group’s brand architecture and framework to enable future expansion, while establishing the positioning, personality and DNA for Maa Homes. Led the brand development across consumer touchpoints, from positioning and communication to creative direction and overall brand experience, ensuring consistency across every interaction. Worked closely with leadership and cross-functional teams to translate business ambitions into a clear brand vision and a scalable communication framework, while guiding the team and creative partners responsible for bringing the brand to life.

Senior Brand Marketing - Strategist at 1000Suns, Apr 2024 - Oct 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, Returned to 1000 Suns, in a strategic brand consulting role, working with emerging startups and established businesses to define, build and sharpen their brands. I worked closely with founders and leadership teams to develop brand positioning, architecture and organisational frameworks, helping businesses understand who they are, what they stand for and how they should show up in the market. My work spanned the entire strategic-to-creative journey, from market and consumer understanding, positioning and brand architecture to founder narratives, communication strategy and go-to-market frameworks. I also consulted on creative brand campaigns, ensuring that the strategic thinking translated into communication that was both distinctive and relevant. A key part of my approach was bringing clarity to complex brand challenges. Rather than starting with communication, I focused on first establishing the brand’s core, its purpose, proposition, audience, personality and point of difference, and then building the systems and language needed to consistently express it. I worked across both emerging startups looking to establish their identity and legacy businesses looking to evolve or reposition themselves, helping teams make sharper brand and business decisions with greater clarity and confidence. The role brought together my experience across brand strategy, consumer insights, creative development and integrated marketing, with a strong focus on creating practical frameworks that could be applied beyond a single campaign.

Brand Manager at Marble Centre, Apr 2022 - Oct 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, At MCI, I was responsible for building and strengthening the brand in a highly commoditised market, using consumer understanding, competitive intelligence and content-led marketing to create differentiation. I initiated market and consumer research, competition analysis and insight-mining exercises to identify opportunities and formulate the brand’s content and communication strategy. I also recruited and managed external agencies across Advertising, Media and PR, building an integrated ecosystem to strengthen the brand’s market presence. A key focus of my role was developing content strategies that made the brand more relevant and distinctive, while exploring new-age technologies and AI tools to improve the way content and campaigns were conceptualised and executed. I also led end-to-end digital marketing initiatives across SEO, website, social media and other digital touchpoints, ensuring a consistent brand experience and stronger consumer engagement across platforms. The role involved taking ownership across strategy, research, agency management, content, digital and execution, with the larger objective of turning a commodity-market offering into a more differentiated and recognisable brand.

Brand Manager, Design & Product at Ola (ANI Technologies Pvt. Ltd), Mar 2021 - Nov 2021 · 9 mos, Bangalore Urban, Karnataka, India, At OLA, I was responsible for driving brand marketing and creative strategy across multiple business verticals, working at the intersection of brand, business and creativity in a fast-paced, high-growth environment. I delivered 20+ comprehensive 360° brand campaigns, taking campaigns from the creative mandate through to execution across multiple consumer touchpoints. The role involved working closely with internal business teams and external creative agencies to translate business objectives into sharp, relevant and distinctive brand communication. I also had creative oversight across international markets, including Australia, New Zealand and the UK, ensuring that the brand remained consistent while adapting communication to the nuances of different markets and consumers. A key part of my role was working on new business verticals and special projects, helping shape their communication and brand presence as they were being built. I tracked and drove creative mandates across OLA Foods, OLA Money, OLA Financial Services and OLA Electric, working across very different consumer propositions while maintaining a coherent OLA brand identity. I was also the custodian of brand creatives across categories within OLA’s mobility portfolio, ensuring consistency in how the brand was represented across campaigns and consumer touchpoints. This included managing and directing external agencies, setting creative expectations, reviewing outputs and pushing the work towards stronger, more differentiated brand communication. The experience gave me the opportunity to work across a diverse portfolio of businesses, international markets and high-visibility campaigns, while strengthening my ability to manage multiple stakeholders, agencies and creative mandates simultaneously.

Senior Brand Service Manager at Leo Burnett India, Jan 2019 - Dec 2020 · 1 y 11 mo, Bangalore

Brand Planner and Account Manager at 1000Suns, Jun 2018 - Dec 2018 · 6 mo, Bangalore

Assistant Brand Manager at CavinKare, Jul 2017 - May 2018 · 10 mo, Chennai

Head of Marketing Communications at PTL Production, Jul 2011 - Apr 2015 · 3 y 9 mo, Kolkata

Education

MBA- CM, Marketing, Advertisement, Symbiosis Institute Of Media And Communication, Bangalore