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Ande Chandra K.

Founding Designer @ Lytmus AI

Bangalore Urban

7+ years of work experience

Lytmus AI
Feb 20267 mosPresent

Bengaluru South, Karnataka, India

Self-Employed
Jan 20233 yrs 8 mosPresent

Global/Remote

I partner with brands and companies to build brand systems and growth-ready content pipelines—using AI to accelerate output, consistency, and iteration speed. Built modular identities and design systems; shipped cross-format toolkits (web, social, motion, UA ads). Embedded AI LLMs and Image Gen Tools(ChatGPT, Midjourney, Gemini, Veo, Claude, Perplexity, Sora, Krea Make, N8N) into workflows; increased creative throughput and reduced iteration time. Led async sprints across distributed teams; compressed concept-to-launch timelines while maintaining brand depth. Skills: AI-Driven Design, Brand Systems, 360° Branding, Design Systems, Creative Operations, Growth Design, Performance Creatives, UA, A/B Testing, Design Strategy, Figma, After Effects, Prompt Engineering
The Good Glamm Group
Apr 20229 mosDec 2022

Mumbai Metropolitan Region

Created a fresh visual identity with a modernized market presence. Developed innovative strategies to help the brand become a reputed social media firm with a swift follower count of 50k in Q1 by incorporating reel trends, AR filters, events, and newsletters. Initiated and conducted design thinking workshops for a team of 5 designers and competitions fostering innovation and problem-solving within the team. Optimized design workflows and templates, leading to a 25% reduction in project TAT. Maintained high quality and creativity despite streamlining processes.
Mobile Premier League (MPL)
Feb 20211 yr 1 moFeb 2022

Bangalore Urban, Karnataka, India

Directed visual systems for MPL Originals/Esports reaching 20M+ active users. Launched playable + rewarded ad systems; increased installs by 20% in Q1; improved ROAS via rapid A/B testing with growth teams. Embedded agile sprint rituals across a 5-member design team to balance speed, scale, and quality. Partnered with UA, product, and performance marketing to iterate on CTR/CPA and mitigate creative fatigue.
TikTok
Jul 20191 yr 7 mosJan 2021

Mumbai Metropolitan Region

Delivered high-velocity creative that shaped cultural trends across billions of views. Platform-First Creative, VFX/AR, Influencer Assets, Campaign Design, APAC Localization, Visual Storytelling, Employer Branding, Creative Direction, High-Velocity Production Crafted a cohesive design language across platforms, driving national and international engagement. Led a diverse creative team, fostering creativity and innovation. Shaped distinct visual identities for ByteDance brands globally and employer branding for 500 employees in India. Collaborated with Indian celebrities and influencers, sparking trends(VFX, Custom AR Filters) and creating impactful content. Developed daily campaign visuals that engaged billions, contributing significantly to app success and user engagement. Owned end-to-end design (OOH, studio, merch, office, App, Print) for a seamless brand experience. Directed national and seasonal campaigns; shipped platform-first VFX/AR and influencer asset kits. Rolled out employer brand across APAC; built internal branding for merchandise, space, and hiring touchpoints. Owned end-to-end design across OOH, studio, merch, office, app, and print; improved talent brand awareness.

Ande’s AI Stack

antigravity
antigravity
opencode
opencode

Education

National Institute of Fashion Technology, India

Bachelors in Design, Fashion & Textiles

National Institute of Fashion Technology, India

20114 yrs2015

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Headline

Founding Designer @ Lytmus AI

About

I lead design teams that deliver clear outcomes. I’ve run creative at TikTok India, Mobile Premier League, Good Glamm Group, My work reached large consumer bases and supported marketing, product, and growth. I focus on systems, not one-off assets. I’ve built workflows that speed delivery, raise quality, and make design decisions trackable. I hire and coach talent, set standards, and guide teams toward measurable goals. Design earns trust when it moves numbers. That’s how I work.

Location

Bangalore Urban

AI stack

antigravity

opencode

Work experience

Founding AI product designer at Lytmus AI, Feb 2026 - Present · 7 mos, Bengaluru South, Karnataka, India

Product Design Consultant at Self-Employed, Jan 2023 - Present · 3 yrs 8 mos, Global/Remote, I partner with brands and companies to build brand systems and growth-ready content pipelines—using AI to accelerate output, consistency, and iteration speed. Built modular identities and design systems; shipped cross-format toolkits (web, social, motion, UA ads). Embedded AI LLMs and Image Gen Tools(ChatGPT, Midjourney, Gemini, Veo, Claude, Perplexity, Sora, Krea Make, N8N) into workflows; increased creative throughput and reduced iteration time. Led async sprints across distributed teams; compressed concept-to-launch timelines while maintaining brand depth. Skills: AI-Driven Design, Brand Systems, 360° Branding, Design Systems, Creative Operations, Growth Design, Performance Creatives, UA, A/B Testing, Design Strategy, Figma, After Effects, Prompt Engineering

Senior Design Manager at The Good Glamm Group, Apr 2022 - Dec 2022 · 9 mos, Mumbai Metropolitan Region, Created a fresh visual identity with a modernized market presence. Developed innovative strategies to help the brand become a reputed social media firm with a swift follower count of 50k in Q1 by incorporating reel trends, AR filters, events, and newsletters. Initiated and conducted design thinking workshops for a team of 5 designers and competitions fostering innovation and problem-solving within the team. Optimized design workflows and templates, leading to a 25% reduction in project TAT. Maintained high quality and creativity despite streamlining processes.

Senior Design Manager(Brand Growth) at Mobile Premier League (MPL), Feb 2021 - Feb 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, Directed visual systems for MPL Originals/Esports reaching 20M+ active users. Launched playable + rewarded ad systems; increased installs by 20% in Q1; improved ROAS via rapid A/B testing with growth teams. Embedded agile sprint rituals across a 5-member design team to balance speed, scale, and quality. Partnered with UA, product, and performance marketing to iterate on CTR/CPA and mitigate creative fatigue.

Visual Communication Design Head at TikTok, Jul 2019 - Jan 2021 · 1 yr 7 mos, Mumbai Metropolitan Region, Delivered high-velocity creative that shaped cultural trends across billions of views. Platform-First Creative, VFX/AR, Influencer Assets, Campaign Design, APAC Localization, Visual Storytelling, Employer Branding, Creative Direction, High-Velocity Production Crafted a cohesive design language across platforms, driving national and international engagement. Led a diverse creative team, fostering creativity and innovation. Shaped distinct visual identities for ByteDance brands globally and employer branding for 500 employees in India. Collaborated with Indian celebrities and influencers, sparking trends(VFX, Custom AR Filters) and creating impactful content. Developed daily campaign visuals that engaged billions, contributing significantly to app success and user engagement. Owned end-to-end design (OOH, studio, merch, office, App, Print) for a seamless brand experience. Directed national and seasonal campaigns; shipped platform-first VFX/AR and influencer asset kits. Rolled out employer brand across APAC; built internal branding for merchandise, space, and hiring touchpoints. Owned end-to-end design across OOH, studio, merch, office, app, and print; improved talent brand awareness.

Education

Bachelors in Design, Fashion & Textiles, National Institute of Fashion Technology, India