Headline

Growth Strategist | Data-Driven Performance Marketer | Learner 📚

About

I like figuring out one thing: how do we make a brand grow? 🚀 I work in performance marketing across e-commerce and quick commerce, where I enjoy turning data, media, and a little experimentation into real business growth. From Amazon to Zepto, Blinkit and BigBasket, I’ve worked on scaling brands, optimizing campaigns, managing large media spends, and finding opportunities hidden in the numbers. What excites me most? Building smarter ways to scale — faster, better, and more efficiently. Still learning, still experimenting, and always curious about what makes a brand win. 📈 Outside work, you’ll probably find me dancing, exploring new places, or trying out new hobbies

Location

Greater Kolkata Area

AI stack

antigravity

claude code

claude

gemini

manus

openai

Work experience

Senior Marketing Analyst at HiveMinds, Feb 2026 - Present · 9 mos, Banglore, -Managed end-to-end Zepto media campaigns for Tata Sampann, handling ₹4Cr+ monthly ad spends with a primary focus on increasing Share of Voice (SOV) and market share on the platform. -Built automation solutions for the team to streamline reporting and campaign workflows, reducing manual effort and enabling faster, data-driven optimizations. -Analyzed campaign and category-level performance to identify growth opportunities and optimize media investments toward stronger visibility, SOV, and market-share outcomes. -Leveraged emerging quick-commerce tools and platforms to identify growth opportunities, improve campaign efficiency, and support the brand’s overall business objectives.

Analyst- Intern at Hector, Oct 2025 - Jan 2026 · 4 mos, Remote, -Managed end-to-end quick commerce campaigns for a tissue & disposable products brand across Blinkit, Zepto, and Swiggy Instamart, driving consistent scale and efficiency. -Delivered 7X ROAS across quick commerce platforms through smart budget allocation, keyword optimization, and ongoing performance tracking. -Owned daily and weekly performance reporting, translating data into actionable insights for spend optimization and growth planning. -Handled Amazon Ads for a US-based brand, managing monthly ad spends of $50,000+ while maintaining a healthy 12% TACOS. -Optimized Amazon campaigns through search term mining, bid strategies, and portfolio-level controls to balance scale and profitability. -Leveraged Hector.ai automation to build rule-based optimizations, enabling faster bid adjustments, reduced manual effort, and improved campaign responsiveness. -Worked closely with data to identify performance gaps and opportunities, ensuring efficient scaling across marketplaces and geographies.

Performance Marketing Intern at Nuvr, Jul 2025 - Oct 2025 · 4 mos, Kolkata, -Managed Amazon Ads for brands like Harissons and NYKD by Nykaa, driving category-level growth and maintaining strong campaign efficiency. -Generated ₹1L+ DRR for Harissons with 28% ACOS and 17% TACOS, optimizing spend through keyword, bid, and budget strategies. -Improved BSR ranking of top-selling product to #3 in its category, boosting visibility and sales velocity -Planned and executed Amazon Great Indian Festival campaigns, ensuring smooth scale-up through detailed pre-event preparation and optimization. -Conducted root cause analysis at portfolio, campaign, and ASIN levels to identify performance gaps and implement corrective actions. -Built Excel dashboards and reports that reduced manual effor and improved data-driven decision-making. -Used Adbrew to automate campaign tasks and apply data-driven rule sets, reducing manual effort and improving campaign efficiency.

Marketing Executive at Prattya.com, Mar 2024 - Sep 2025 · 1 yr 7 mos, Faridabad, Haryana, India, - Increased Prattya's social media followers by 37% and engagement by 531.8% through campaign optimization and artisan-focused content. - Achieved a 2.01% click-through rate (CTR) for Meta Ads by refining audience targeting and enhancing ad relevance. - Expanded Prattya's artisan network by 40% by onboarding new sellers through targeted outreach and referral programs. - Boosted participation in exhibitions and contests by 36% through partnerships with schools, artists, and local communities.

Content Analyst at Backlinks Media, May 2023 - Jul 2023 · 3 mos, Hybrid, Explored SEO, backlinks, and WordPress while writing 1000-word optimized articles, improving website content strategy and engagement

Education

Marketing Launchpad Program, Digital Marketing, Kraftshala

Bachelor of Commerce - BCom, Business/Commerce, General, Indira Gandhi National Open University