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Ananya Vasudevan

Product Manager | E-Commerce | Certified Product Manager | Global Product Leader with 11 Years of Experience in B2B SaaS, E-Commerce, and EdTech

Bengaluru

11+ years of work experience

Albertsons Companies India
Oct 20251 yrPresent

Bengaluru, Karnataka, India

Decathlon
Apr 20223 y 6 moOct 2025

Karnataka, India

- Led end-to-end product initiatives across the customer lifecycle, spanning Acquisition, Activation, Purchase, and Checkout for Decathlon's omnichannel ecosystem. - Owned customer journeys across web, app, and in-store experiences, driving improvements in conversion, customer experience, transaction reliability, and revenue. - Led large-scale checkout transformation and UX improvements, contributing to a 10% conversion uplift, 12% revenue growth, 75% reduction in errors, and 45% improvement in load times. - Redesigned purchase and checkout journeys, improving cart conversion from 19% to 26% and reducing cart abandonment. - Delivered product and platform initiatives across PIM, payments, vouchers, store fulfilment, quick commerce, SEO, store discovery, and acquisition platforms. - Drove technical SEO and store discovery improvements, increasing search visibility, indexation, digital impressions, and physical store visits. - Used data, customer insights, experimentation, and A/B testing to identify opportunities and optimise product experiences. - Delivered measurable business impact, including ₹8 crore in incremental revenue, improved customer acquisition, engagement, and retention. - Led the Customer Growth pod, driving cross-functional execution across Product, Engineering, Design, Analytics, Marketing, and Business teams. - Mentored Product Managers and contributed to improving product processes, workflows, and collaboration across teams.
Nov 20201 yr 5 mosMar 2022

Bangalore Urban, Karnataka, India

• Lead the user research, planning & development of the MVP of a B2B SaaS, white-labeling internal communications tool • Own the product strategy and roadmap (of 1 year) • Play an active role in research and strategy of pricing the product • Own the process for product documentation • Lead the team through research and analysis to arrive at PMF
ansrsource
Sep 20182 y 1 moOct 2020

Bengaluru, Karnataka, India

Product Management • Act as a product owner and lead the product design and development • Engage frequently with both customers and internal stakeholder teams to build the product roadmap • Manage Customer Relationship for all the live products for clients from different countries • Define and track product success metrics • Own the product strategy; understand customer requirements, and market gaps • Maintain customer focus through continuous product feedback cycles Project Management • Lead teams of content developers and e-learning developers to design and develop learning solutions • Plan, execute, and control projects • Developing business contingency plans and strategies to mitigate potential resource risks • Aid with pricing, costing, quotes, and estimations • Improve process effectiveness, cost-effectiveness, resource, and process efficiency • Recruit members for the team and provide the team with coaching and direction
ansrsource
Oct 20161 y 11 moSep 2018

Bangalore

ansrsource
Nov 20141 y 10 moSep 2016

Greater Bengaluru Area

Ananya’s AI Stack

claude
claude
gemini
gemini
notebooklm
notebooklm
notion
notion
ChatGPT
ChatGPT

Education

Indian Institute of Management, Calcutta

Executive Program in Business Management

Indian Institute of Management, Calcutta

20251 yr2026
pmcurve

Product Sense and Strategy

pmcurve

20242024

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Headline

Product Manager | E-Commerce | Certified Product Manager | Global Product Leader with 11 Years of Experience in B2B SaaS, E-Commerce, and EdTech

About

A Product Manager with about 11 years of experience in product and team management. Currently, I am leading the Search and Browse experience for the Shopper Experience vertical at Albertsons Companies India. I carry my passion for creating smooth customer experiences to help improve the acquisition, engagement and retention for the features and product areas I lead. Skills: Product Management | Product Roadmap | Sprint Planning | User Research | User Experience | Feature Prioritization | Project Management | Team Management | Planning | Scheduling | Cost Management | Customer Interaction | Stakeholder Management | Strategic Planning | Risk Management

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

ChatGPT

Work experience

Product Manager at Albertsons Companies India, Oct 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Product Manager at Decathlon, Apr 2022 - Oct 2025 · 3 y 6 mo, Karnataka, India, - Led end-to-end product initiatives across the customer lifecycle, spanning Acquisition, Activation, Purchase, and Checkout for Decathlon's omnichannel ecosystem. - Owned customer journeys across web, app, and in-store experiences, driving improvements in conversion, customer experience, transaction reliability, and revenue. - Led large-scale checkout transformation and UX improvements, contributing to a 10% conversion uplift, 12% revenue growth, 75% reduction in errors, and 45% improvement in load times. - Redesigned purchase and checkout journeys, improving cart conversion from 19% to 26% and reducing cart abandonment. - Delivered product and platform initiatives across PIM, payments, vouchers, store fulfilment, quick commerce, SEO, store discovery, and acquisition platforms. - Drove technical SEO and store discovery improvements, increasing search visibility, indexation, digital impressions, and physical store visits. - Used data, customer insights, experimentation, and A/B testing to identify opportunities and optimise product experiences. - Delivered measurable business impact, including ₹8 crore in incremental revenue, improved customer acquisition, engagement, and retention. - Led the Customer Growth pod, driving cross-functional execution across Product, Engineering, Design, Analytics, Marketing, and Business teams. - Mentored Product Managers and contributed to improving product processes, workflows, and collaboration across teams.

Product Manager at Omgiva, Nov 2020 - Mar 2022 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, • Lead the user research, planning & development of the MVP of a B2B SaaS, white-labeling internal communications tool • Own the product strategy and roadmap (of 1 year) • Play an active role in research and strategy of pricing the product • Own the process for product documentation • Lead the team through research and analysis to arrive at PMF

Team Lead at ansrsource, Sep 2018 - Oct 2020 · 2 y 1 mo, Bengaluru, Karnataka, India, Product Management • Act as a product owner and lead the product design and development • Engage frequently with both customers and internal stakeholder teams to build the product roadmap • Manage Customer Relationship for all the live products for clients from different countries • Define and track product success metrics • Own the product strategy; understand customer requirements, and market gaps • Maintain customer focus through continuous product feedback cycles Project Management • Lead teams of content developers and e-learning developers to design and develop learning solutions • Plan, execute, and control projects • Developing business contingency plans and strategies to mitigate potential resource risks • Aid with pricing, costing, quotes, and estimations • Improve process effectiveness, cost-effectiveness, resource, and process efficiency • Recruit members for the team and provide the team with coaching and direction

Analyst at ansrsource, Oct 2016 - Sep 2018 · 1 y 11 mo, Bangalore

Content Developer at ansrsource, Nov 2014 - Sep 2016 · 1 y 10 mo, Greater Bengaluru Area

Education

Executive Program in Business Management, Indian Institute of Management, Calcutta

Product Sense and Strategy, Product Sense and Strategy, pmcurve