--- title: "Anantha Padmanabha - Vice President, Data Strategy in Greater Bengaluru Area | Tal" description: "Meet Anantha Padmanabha, Vice President| Data, AI & Platform Engineering Leader | 18 yrs building fintech at scale | Voice AI, Email platforms, Data platform and growth| Ex-Amazon based in Greater Bengaluru Area. AI stack includes anthropic apis, claude code, and codex." image: "https://tal.club/meet/anantha-padmanabha/share-image" --- # Anantha Padmanabha on Tal ## Headline Vice President\| Data, AI & Platform Engineering Leader \| 18 yrs building fintech at scale \| Voice AI, Email platforms, Data platform and growth\| Ex\-Amazon ## About I build the platforms and data that make a fintech grow, and I have done it for 18 years at BankBazaar\.com, India's largest financial marketplace\. I joined as an early engineer and grew into Vice President\. Along the way I set up the data services team, built the personalisation engine that drove targeted campaigns and lower acquisition costs, and became the person leadership turns to when something needs to go from idea to production with a small team\. Recent work I am proud of: • VoiceBOT, from concept to scale: conceived and built an AI voice bot for customer calls, now running daily for our bank partners, with transcript\-driven call\-flow optimisation behind it\. • 10X campaignable base in two years: owned data sourcing and quality, negotiated vendor and bureau partnerships, and built the enrichment pipelines that grew our reachable customer base ten\-fold\. • In\-house email at 20M\+ sends a day: replaced third\-party ESPs with a self\-hosted delivery stack run by a lean team, cutting cost per send while protecting inbox placement\. • AI across the organisation: ran hands\-on AI sessions for cross\-functional teams and shipped an SEO toolkit for broken links, keyword stats and outdated\-content detection\. I hold an Indian patent for a transaction\-enabling system, placed in the top 20 of the IDRBT \(RBI\) Payment System Innovation Contest, and won the Aadhaar Hackathon run by Prime Venture Partners, NASSCOM and Khosla Labs\. What I look for next: a leadership role where data, AI and platform engineering meet a real business problem, with a team that values ownership, clear thinking and sustainable pace\. B\.Tech, NIT Karnataka\. Based in Bengaluru\. ## Location Greater Bengaluru Area ## AI stack anthropic apis claude code codex elevenlabs gemini Cerebras ## Work experience Vice President, Data Strategy at BankBazaar, Apr 2024 \- Present · 2 yrs 8 mos, I work with senior leadership to identify opportunities for leveraging data to drive growth, improve operational efficiency, and enhance customer satisfaction\. I define and execute the organization's data strategy, aligning data initiatives with business goals\. Principal Engineer at BankBazaar, Apr 2018 \- Mar 2024 · 6 yrs, Bengaluru Area, India, Individual contributor in multiple growth projects, as well as campaigns and analytics Software Development Manager at BankBazaar\.com, Apr 2014 \- Mar 2018 · 4 yrs, Bengaluru Area, India, I manage 2 dev teams at BankBazaar: Core Services \- these are used by many other modules/teams and these services are built to be independently reliable/scalable/available Data Services \- these modules deal with collection, storage and handling of data\. Its primarily used for personalization as well as targeted marketing\. I own the career path of all the developers working in both teams and mentor as well as give constructive feedbacks to upskill\. I work closely with other teams for delivery of projects in timely manner\. I am involved with product managers from the start \- and actively participate in quarterly/annual planning of roadmaps\. Technology Lead at BankBazaar\.com, Aug 2011 \- Mar 2014 · 2 yrs 8 mos, BankBazaar builds and maintain financial websites like www\.bankbazaar\.com, loans\.icicibank\.com, buy\.aegonreligare\.com, www\.hdfcbanksmartapply\.com, creditcards\.axisbank\.com\. It is a portfolio company of Sequoia Capital and has scaled from $1M to $180M revenues in 5 years I take up projects from product and technology integration teams of our company and get them delivered within established deadlines through development team managed by me\. PROJECTS HANDLED As we have tie\-ups with multiple banks, I handle a variety of projects\. Some of them are related to below areas: \* Flow of data of customers from our platform to banks via webservice/SFTP/emails \* Integration of our platform with third parties like PayU and Techprocess \(payment gateway providers\),CIBIL \(credit score provider\), Akamai\(CDN provider\), Clicktale and Optimizely\(analytics\) \* Warehousing, reporting and A/B testing framework which is used external by external agencies as well as the internal teams for marketing and critical business decisions \* Mobile version of BankBazaar/Axis/HDFC loan site and Android tablet app for ICICI Bank Branch channel \* MIS tool to upload and sync data of applied cases from banks with our platform \* Key decision maker in IT infrastructure as well as Information security team projects EXPERIENCES GAINED: \* Experienced in working with multiple teams both inside and outside the company including CXO\-level\. I interact with product, technology integration, QA, operations and CS teams \[internally\] and with point of contacts for various external integrations\. \* Experienced in streamlining the processes such that company derives benefits when a tie\-up is established with every new bank\. Every repeated component is documented such that there is incremental benefits when a new bank is tied\-up\. \* Experienced in mentoring engineers in design and development of their projects\. \* Experienced in recruiting the right engineers for my team\. Hired freshers as well as experienced professionals\. Senior Software Design Engineer at BankBazaar\.com, Oct 2008 \- Jul 2011 · 2 yrs 10 mos, I was one of the early members of technology team \- having joined the company in its first year of incorporation\. I designed and built modules related to data warehouse, reporting, website functionalities, IT infrastructure and monitoring\. Software Development Engineer at Amazon\.com, Jun 2006 \- Sep 2008 · 2 yrs 4 mos, I was part of Amazon FPS payments development team \- http://aws\.amazon\.com/fps/ I worked in implementing various APIs as per product requirements Intern at Amazon\.com, Jun 2005 \- Aug 2005 · 3 mos, Developed a visual extraction technique to extract data\. Industry standard at that time was to extract based on text\. ## Education Bachelor of Engineering \(B\.E\.\), Information Technology, National Institute of Technology Karnataka [View the original profile](https://tal.club/meet/anantha-padmanabha) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/anantha-padmanabha#person", "name": "Anantha Padmanabha", "url": "https://tal.club/meet/anantha-padmanabha", "image": "https://tal.club/meet/anantha-padmanabha/profile-photo.jpg", "description": "Meet Anantha Padmanabha, Vice President| Data, AI & Platform Engineering Leader | 18 yrs building fintech at scale | Voice AI, Email platforms, Data platform and growth| Ex-Amazon based in Greater Bengaluru Area. 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