Headline

Experienced Content Writer and Editor with a Passion for Crafting Engaging and Compelling Stories.

About

In my pursuit of new creative endeavours and as a progressive professional with technical & non-technical writing experience. Believing to bring valuable contributions to the companies that I am willing to join in the future. Identifying innovative approaches and improved solutions to business challenges both motivate and drive me. Observation, inspiration, and determination are my foundation for success. My philosophy is that introducing fresh perspectives and new techniques allow businesses to evolve and grow. In my Content Writer role, my successes have stemmed from essential skills, including proofreading and content marketing. I have enhanced my collaboration abilities and cultivated a reputation as a major contributor through teamwork and communication. I am a collaborative team player who is always searching for opportunities to impart valuable insights. With these qualities. am able to facilitate positive change and impact outcomes.

Location

Bengaluru

AI stack

aistudio

claude

deepseek

elevenlabs

gemini

grok

Work experience

Brand Strategist at Indiassetz Infra Service Pvt. Ltd., Dec 2025 - Present · 11 mos, Bengaluru, Karnataka, India, Lead brand strategy, content planning and marketing communication for Indiassetz, supporting its positioning as a real estate wealth-management company rather than a conventional property-listing platform. Develop website architecture, homepage content flow, service-page copy, newsletters, blogs, metadata, calls to action and investor-focused communication in coordination with leadership, design and technology teams. Plan and create property reels, social-media creatives, captions, voice-over scripts, brochures, presentations, email campaigns and sales-support materials for residential, commercial and land opportunities. Manage content across LinkedIn, Instagram, Facebook, YouTube and Reddit, balancing property promotion, investor education, market insights, corporate communication and leadership content. Coordinate with transaction, portfolio-management, structured-transaction, business-development, HR and technology teams to gather requirements, validate information and deliver approved marketing assets. Track social-media reach, engagement, website traffic, bounce rates, content inventory, approvals and lead-generation outcomes through daily, weekly and monthly MIS reports. Support organic lead generation by identifying buyer, broker and investor enquiries from social platforms and routing them to the appropriate business teams. Research advanced AI, design and video-production tools; define property-photo/video guidelines; and support the onboarding and supervision of interns and creative resources. Contribute to brand and content initiatives for associated businesses including ARCA Alternatives, ARCA Investment Banking and vREfyd.

Content Team Lead at Edstellar, Sep 2025 - Nov 2025 · 3 mos, On-site

Content Strategist at NetCom Learning, Aug 2024 - Sep 2025 · 1 yr 2 mos, India

Content Writer at Edstellar, Nov 2022 - Aug 2024 · 1 yr 10 mos, Denver, Colorado, United States, A B2B-based company.

Content Writing Executive at Verzeo, Jul 2021 - Nov 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India

Content Writer at Verzeo, Jul 2021 - Nov 2022 · 1 yr 5 mos, Produced blogs, e-books, brochures, website pages, PR articles, email campaigns, ad copy, online-course content and social-media posts. Managed social-media communication across multiple company and client platforms and developed webinar and corporate-event materials. Mentored more than 15 junior writers and coordinated with design, product and web-development teams to align deliverables with stakeholder requirements. Applied SEO best practices to existing content, contributing to a 30% increase in organic search traffic.

Education

PGDM, Digital and Social Media Marketing, IIM Vishakhapatnam

Master of Business Administration, Marketing, PES University