Headline

Consumer Tech Leader | Revenue · Growth · Platform Strategy | 0-to-1 Builder | Jio · Flipkart · Swiggy · AJIO

About

I build consumer-facing products and revenue engines where none exist — and then scale them. Over 14 years, I’ve done this across four of India’s most complex consumer-tech platforms: Jio, Flipkart, Swiggy and AJIO. The brief has always been the same: ambiguous mandate, blank page, high stakes. My work sits at the intersection of revenue architecture, GTM strategy, and ecosystem partnerships — I've built and scaled ad platforms, loyalty ecosystems, D2C growth engines, and brand-marketplace monetization from scratch. I own the full stack: business case → product → P&L → team. I'm particularly drawn to problems where the market structure is still being defined — where the right GTM motion, the right monetization model, or the right partnership can shift the trajectory entirely. At Jio, I lead consumer growth and platform monetization. I built JioIgnite — a brand–consumer growth platform connecting 65+ brands across fintech, D2C, quick commerce and pharma to Jio’s 450Mn+ base — and JioCoin, a consumer loyalty token at Bharat scale with 18Mn users and 250Mn coins. I’m one of 7 OU Heads in a 600‑person org, owning Business, Product and Engineering. Before Jio, I built AJIO’s retail media and monetization engine from scratch, scaling ARR 4x from <₹50Cr to ₹200Cr while leading an 18‑member monetization BU end to end. At Swiggy, I led marketing and growth for Swiggy Minis, growing the user base 27x in 6 months. I spent 6 years at Flipkart across supply chain design, corporate strategy and marketing — working with CEO/CFO/Board visibility on selection growth, new customer acquisition and seller ecosystem scale-up. Beyond operating roles, I’m an ISB alumnus, angel investor and faculty at Masters’ Union, Institute of Product Leadership and Scaler. My work has been featured in The Ken and on Titans Talk and Zero Filter podcasts. 📩 ananth_rangarajan2016@pgp.isb.edu | 📱 +91 96067 00267

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Work experience

Head of Consumer Growth & Platform Monetization | OU Head — Jio Platforms Limited at Jio Platforms Limited (JPL), Aug 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Built JioIgnite, a brand–consumer growth platform connecting 65+ consumer brands in fintech, D2C, quick commerce and pharma to Jio’s 450Mn+ base; scaled to ₹8Cr MRR with full commercial ownership — from deal structure to product integration to P&L accountability. Built JioCoin, India’s first consumer loyalty token at Bharat scale, delivering 18Mn users and 250Mn coins; named one of 7 OU Heads in a 600-person org, owning Business, Product and Engineering. Forged India’s first ONDC-native ads partnership, enabling bespoke marketing solutions for 700K+ MSME sellers across retail and financial services. Created the JioFit app and FitHub marketplace — driving 1Mn+ downloads and unlocking new revenue streams for 20+ D2C health & fitness brands at Bharat scale.

Head of Monetization & Strategic Partnerships at AJIO.com, Jan 2023 - Jul 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India, Built and led AJIO’s Monetization business unit (18-member team), owning strategy, AOP, ads product roadmap, and partner ecosystem to diversify revenue and drive profitable growth. Transformed AJIO into a premium ad publisher platform—integrating with AdTech partners and agencies—and launched a scaled self-serve Ads portal for brands and sellers. Owned full revenue cycle: pricing strategy, partner onboarding, self-serve ads infra, and enterprise sales — independently, with no prior playbook.

Head of Marketing & Growth - Swiggy Minis at Swiggy, Jul 2022 - Jan 2023 · 7 mos, Bengaluru, Karnataka, India, Led the Marketing, Growth & Customer Charters for Swiggy Minis - a unique platform enabling D2C Brands, MSMEs & Individual Entrepreneurs build a sustainable online presence & pan-India reach. Defined GTM strategy for a new platform segment (D2C/MSME), including partnership model, merchant acquisition, and retention funnel — from zero.

Senior Manager - Category Marketing at Flipkart, Mar 2021 - Jun 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, Led the Merchandising, Sale Events, Performance Marketing, Customer Growth & Retention Charters for Consumables, Beauty / Personal Care, Home & General Merchandise Businesses at Flipkart.

Senior Manager Corporate Strategy at Flipkart, Apr 2020 - Mar 2021 · 1 yr, Bengaluru, Karnataka, India, Led the 'Selection' charter for Flipkart. Working closely with business units, categories & horizontal functions such as seller ecosystem, product, analytics, search, catalog, merchandising, launch, fulfilment & customer experience to deliver the best online selection experience to the Indian consumer.

Manager Corporate Strategy at Flipkart, Apr 2019 - Mar 2020 · 1 yr, Bengaluru, Karnataka, India

Manager Logistics at Mercedes-Benz India Pvt. Ltd., Jun 2012 - Jan 2014 · 1 yr 8 mos, Led a team of 45 operators and headed Kanban operations along with real-time synchronization of J.I.T-suppliers Instituted an ‘Early-Warning System’ to detect part shortages well before assembly stage for the final lot of cars

Production Planner at Mercedes-Benz India Pvt. Ltd., Jun 2011 - Apr 2015 · 3 yrs 11 mos, Conceptualized and instituted an end-to-end KPI: ‘Pearl-Chain Reliability’ measuring adherence to One Piece Flow. Awarded an accelerated promotion to become the youngest Daimler-Level6 Manager in India.

Graduate Engineer Trainee - Assembly Line at Mercedes-Benz India Pvt. Ltd., Jun 2011 - Jun 2012 · 1 yr 1 mo, Led a team of 115 operators. Responsible for Quality, Cost, Output Quantity, Manpower Discipline, Training & Safety Proactively took responsibility to implement 5S across the shop floor Proactively took ownership of ‘running-out’ (final production batch) of the old S-Class

Education

Master of Business Administration (M.B.A.), Finance & Operations Management, Indian School of Business

Bachelor's Degree, Industrial Engineering, Vishwakarma Institute of Technology

Public links

youtube.com: https://youtube.com/@https://youtube.com/@fupodcast-su?si=saPJtr-fhiNS-lTo