Headline

SMM to Actor Nivin Pauly | Pauly Jr Pictures | Flying Pluto Studios | PPC Performance Specialist

About

Social Media & Campaign Strategist with 9+ years of experience managing brand and global accounts across multiple markets. Skilled in content planning, editorial calendar management, and executing high-performing social campaigns across Twitter, Instagram, and YouTube. Experienced in leading large-scale campaign rollouts, coordinating with cross-functional teams, and optimizing performance using data-driven insights. Strong foundation in Meta Ads and performance marketing, with a consistent track record of driving engagement, audience growth, and measurable outcomes through structured execution.

Location

Kerala

AI stack

aistudio

antigravity

gemini

meta

Work experience

SMM at Pauly Jr Pictures, Mar 2025 - Present · 1 yr 3 mos, Kochi, Kerala, India

SMM at Flying Pluto Studios, Aug 2025 - Present · 10 mos

Digital Marketing Specialist at Freelance, Dec 2016 - Present · 9 yrs 6 mos, Kerala, India, -Designed engaging social media graphics, videos, and infographics using Canva. -Crafted social media copy to complement visuals and enhance campaign narratives. -Executed successful paid social media campaigns, optimizing for reach, engagement, and conversions with budget efficiency. -Conducted A/B testing on refining strategies based on audience feedback, CPC, and CPR metrics. -Scheduled posts and managed the timely completion of content for upcoming weeks using content planning and scheduling tools. -Conducted keyword research and optimized website content to improve search engine rankings and visibility. -Utilized SEMrush for backlink analysis and off-page SEO techniques, identifying opportunities for high-quality backlinks and implementing strategies to enhance the website's off-page presence.

Social Media Manager at Helpline Group, May 2024 - Oct 2024 · 6 mos, Thrissur, Kerala, India

Digital Marketing Executive at bictree, Jul 2020 - Jul 2021 · 1 yr 1 mo, Thiruvananthapuram, Kerala, India, -Masterminded social media campaigns including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements for different clients. -Team Management with direct supervision of Design team and Copy team for Content creation. -Developed and executed techniques to enhance brand visibility of a leading Jeweler in industry. -Created solution-based execution plans to achieve business goals based on Analytics and internal reporting data.

Education

Bachelor of Technology - BTech, Information Technology, Viswajyothi College of Engineering and Technology, Vazhakulam P.O., Muvattupuzha , Ernakulam- 686 670