Headline

Brand & Marketing Leader | 9+ Years in Media, OTT, Content Operations & Digital Entertainment | Brand Strategy, GTM & Business Growth | Building Consumer Experiences

About

I’m a brand, marketing and content operations professional with 9+ years of experience across media, OTT, digital entertainment and brand building. My experience spans brand strategy, content operations, cross-functional team management, stakeholder relationships and digital communications. I enjoy bringing structure to complex operations, building strong brands, and turning ideas into strategies that deliver measurable business outcomes. Over the years, I’ve worked across creative and operational functions, collaborating with multiple teams to improve workflows, strengthen content delivery and create meaningful audience experiences. I bring a combination of strategic thinking, operational execution and a strong understanding of the media and entertainment landscape. I’m particularly interested in opportunities where brand, content, technology and business strategy come together to create impact and drive growth. I believe in keeping things simple: think strategically, execute thoughtfully, collaborate openly and deliver results.

Location

Bengaluru

AI stack

claude

gemini

meta

openai

perplexity

replit

Work experience

Head of Brand and Marketing at Altae Coffee, Apr 2025 - Present · 1 y 6 mo, Bengaluru, Karnataka, India, › Built a premium consumer coffee brand from the ground up owning the complete brand lifecycle from narrative and visual identity to go-to-market and P&L. › Defined brand positioning by identifying white space in the market, articulating a distinct brand voice, and translating it into consistent communication across all touchpoints. › Developed and executed integrated campaigns across digital, content, and community channels managing acquisition, engagement, and retention metrics from day one. › Wrote all brand copy personally from product naming and packaging language to campaign messaging ensuring every word reflected the brand's values and tone. › Led end-to-end vendor negotiations, supply chain management, and operational execution.

Editorial Manager at Gaana, Dec 2022 - Jun 2024 · 1 yr 7 mos, Bangalore Urban, Karnataka, India, › Owned brand communications and editorial strategy for major South Indian language portfolios translating audience data into positioning decisions and promotional campaigns. › Drove category growth through audience insights, optimised content recommendations, and seasonal brand moments tied to cultural and commercial milestones. › Established as internal expert for South Indian market dynamics identifying emerging cultural trends and converting them into compelling, on-brand category narratives. › Collaborated with product and marketing stakeholders to ensure content strategy aligned with brand objectives and revenue targets

Editorial and Content Manager at IWM Technology Pvt. Ltd, Oct 2022 - Aug 2025 · 2 yrs 11 mos, India, › Defined end-to-end content strategy and editorial narrative for a fast-growing digital platform functioning as the de facto brand voice owner across all content categories. › Owned and managed P&L-equivalent content budgets; translated business priorities into a promotion calendar that drove measurable awareness and engagement outcomes. › Built and maintained brand-aligned vendor and partner relationships; negotiated terms that balanced quality, consistency, and brand integrity. › Used high-volume traffic and engagement analytics to identify narrative opportunities, forecast audience demand, and prioritise content investments. › Led cross-functional teams spanning design, editorial, and marketing aligning execution against brand and business goals. › Drove process improvements that reduced review cycles and elevated content quality, raising the bar on tone, accuracy, and brand consistency.

Editorial Manager at Gaana, Apr 2022 - Sep 2022 · 6 mos, Bengaluru, Karnataka, India, › Owned brand communications and editorial strategy for major South Indian language portfolios translating audience data into positioning decisions and promotional campaigns. › Drove category growth through audience insights, optimised content recommendations, and seasonal brand moments tied to cultural and commercial milestones. › Established as internal expert for South Indian market dynamics identifying emerging cultural trends and converting them into compelling, on-brand category narratives. › Collaborated with product and marketing stakeholders to ensure content strategy aligned with brand objectives and revenue targets

Senior Associate - Music Research at JioSaavn, Apr 2020 - Mar 2022 · 2 yrs, Mumbai, Maharashtra, India, › Developed brand-aligned content and curation strategies across audience segments — bridging consumer preferences with competitive positioning. › Created 'Music Research Assets': structured brand storytelling outputs used across product, marketing, and editorial teams to drive audience engagement. › Built partnerships with artists, record labels, and industry influencers securing exclusive content and amplifying brand reach through co-created campaigns. › Launched impactful editorial campaigns tied to business milestones, expanding category reach and strengthening brand association.

Promo Producer at Radio Mirchi, Sep 2019 - Mar 2020 · 6 mo, Bangalore, Produced on-brand promotional content aligned with brand identity; managed digital assets for Mirchi Music Awards 2020. Handled end-to-end audio production recording, mixing, mastering for broadcast- ready campaign materials.

Creative Composer / Creative Strategist at Bilwa Creations / Sunday Cinemas, Jun 2017 - Aug 2019 · 2 y 2 mo, Bangalore, Directed content marketing strategies and pre-release brand campaigns; conducted market analysis to sharpen targeting and narrative. Coordinated with cross-functional post-production teams; managed timelines and stakeholder alignment.

Education

BCA, Computer Science, Ramaiah College Of Arts, Science and Commerce

High School, Commerce, Sindhi College Of Commerce, Bengaluru