Headline

Growth & Marketing @ mfine | Ex - MediBuddy | Ex - Ola, Accenture | Goa Institute of Management

About

I build B2B growth engines for healthcare and consumer brands, and I’m known for pairing enterprise go-to-market strategy with high-impact, media-led brand building. With 12+ years in marketing across B2B and B2C, I’ve worked at the intersection of corporate sales, brand and media. Today, as Senior Manager, B2B Marketing at mFine, I lead corporate client acquisition and brand communication across 500+ corporates. That means account-based marketing for priority enterprise accounts, go-to-market for new offerings, thought leadership to fill the top of the funnel, and performance dashboards that tie campaigns back to pipeline and cost of acquisition. Before mFine, I spent nearly five years at MediBuddy owning go-to-market strategy across Corporate, Affinity, Insurance and OPD verticals. I also led celebrity-driven promotions across TV, outdoor, print and digital, including a national campaign featuring Amitabh Bachchan, and turned that consumer visibility into leverage for corporate sales. On the B2B side, I designed on-site health camps and tech park activations across Fortune 500 campuses to drive employee engagement and product utilization. My earlier years at Ola Cabs, across 28 cities, taught me how to scale networks, run experiential properties like Sunburn and manage large sponsorships. My work has been recognized with industry awards for Media Marketer of the Year, Best OOH & Tech Park Campaign, and Best Static Media.

Location

Bengaluru

AI stack

claude

gemini

openai

Work experience

Sr. Marketing Manager at MFine, Jul 2025 - Present · 1 yr 4 mos, Lead the B2B marketing framework to drive corporate client acquisition, prioritizing high-value enterprise accounts. Manage Brand team of Content, Design & Social Media along with CRM ownership. Deploy targeted multi-channel campaigns to accelerate the sales pipeline and optimize customer acquisition costs. Build Though Leadership for corporate sales to design customized enablement materials, pitching strategies, and engagement models and increase the top of funnel for growth. Drive brand communications across 500+ corporates to accelerate utilization of services and revenue. Build brand trust and awareness through social campaigns across multiple SKUs — Health Checks, Teleconsults, Care Programs and more. Drive thought leadership marketing to build the top of the funnel for growth. Establish performance dashboards to track pipeline contribution, campaign ROI, and cost-per-acquisition, using insights to reallocate budgets toward highest-yield channels. Launch account-based marketing (ABM) programs for priority enterprise accounts, pairing personalized content with sales outreach to shorten deal cycles. Lead go-to-market for new B2B offerings, from positioning and messaging to sales collateral and launch activation

Sr. Marketing Manager at MediBuddy, Sep 2022 - Jul 2025 · 2 yrs 11 mos, Bengaluru, Karnataka, India, ▪ Media Planning: Owning all media planning across TV, ATL, BTL, Sponsorships etc. Setting up multi-media model campaigns and other analytics to understand media measurement from offline and online brand campaigns, partnering with multiple stakeholders for media deal closures & effectiveness. Startezied & Managed Marketing events of Sales & Medical to drive footfall & lead generation to bring new corporate sales. Planned & executed corporate camps, RWA & FOS campaign to drive new user acquisition and build revenue for the business units. ▪ Brand & Media: Planned & launched celebrity led campaign on offline & online media with Amitabh bachchan in 2022. Planning GTM for MediBuddy across ATL, BTL, Digital (including creative brief, production of TVCs, media planning with sponsorship deals) with Marketing Lead. ▪ Retention & Growth: Planning the monthly marketing calendar and CRM campaigns for all key categories which includes CLMS. Supporting new feature launches/ promotions working with business & Product teams in order to drive platform landings and thus the traffic. ▪ Agencies & Stakeholders: Managing the AOR of creative & media agencies with the assigned work & final output. Managing Internal stakeholders like Founders, Business Heads, Product & Tech teams with BAU & special campaigns. ▪ Consumer Insights: Worked alongside insight head for the brand health metrics on awareness, recall, SOV, listening to consumer research & trends to plan communication and campaigns. ▪ Creative: Worked alongside design & creative team for regular & sale campaigns developing all creative assets like TVCs, Digital videos, Print, Web & App branding, Infographics, Microsites etc. ▪ Finance & Admin: Worked alongside the Finance team to keep control on marketing budgets and spends with monthly consumption. Additionally worked side by side with Procurement & Admin teams to cate to all marketing requirements on India level.

Senior Marketing Manager at MediBuddy, Nov 2020 - Jun 2025 · 4 yrs 8 mos

Category Marketing Lead at MediBuddy, Nov 2020 - Sep 2022 · 1 yr 11 mos, Bangalore Urban, Karnataka, India, Leading MediBuddy's B2B business across 300+ corporate clients - Build strategy for acquisition and retention for existing client employee base - Strategic communication planning to improve month on month landings and interactions - Driving brand awareness through offline/online marketing campaigns to increase awareness with employee base to drive utilization - Alongside Sales team to identify potential leads through media campaigns & thought leadership events Media Marketing - Strategize and execute Above-The-Line (ATL) & Below-The-Line(BTL) media campaigns - Plan exclusive brand's Sale campaign across 10+ cities through 360 degree media of OOH, Radio, TV & Influencer marketing - Strategize RWA & FOS media to drive new user acquisition

Category Marketing Manager at Ola (ANI Technologies Pvt Ltd), Oct 2019 - Nov 2020 · 1 yr 2 mos, Greater Bengaluru Area, Category Marketing Lead for Ola Corporate & Ola Drive - Planning and execution of all marketing and business campaigns of Ola Corporate (B2B) & Ola Drive (B2C) line of business. - Worked alongside Sales team to acquire new clients and drive adoption of Ola corporate as a category to generate more business. - Successfully planned and executed marketing campaigns for Ola Drive to acquire new users and also drive retention of returning users.

Marketing Manager at Ola (ANI Technologies Pvt Ltd), Apr 2019 - Oct 2019 · 7 mos, Bengaluru, Karnataka, India, Media Marketing : - Alongside Media lead; successfully planned and execute several offline media campaigns which includes TV campaigns, Radio campaign, Newspaper campaigns and Outdoor marketing campaigns. - Successfully strategize media buying for TV and outdoor to run new user activation campaign for Auto and Outstations line of business. - Worked alongside consumer research team to understand and drive the NPS for brand through media campaigns running throughout the year. - Planned and operationally executed end to end for multiple event marketing plans for Ola to achieve brand loyalty and also drive increase in the business value.

Assistant Marketing Manager at Ola (ANI Technologies Pvt Ltd), Apr 2017 - Mar 2019 · 2 yrs, Bengaluru, Karnataka, India, Supply Marketing: Plan and strategies successful supply marketing campaigns Pan India level to 1. Acquire new supply & 2. Retain existing supply chain. Successfully planned and executed supply chain referral programs which yielded around 1.5L new acquisitions. Drive engagement offers and incentive driven programs to retain existing supply.

Learning Advisor at Accenture, Feb 2012 - Dec 2013 · 1 yr 11 mos, Strategizing the long term business directions for major products by executing ground level strategies for achieving Client targets in line with organizational objectives. Maintaining relationships with the Client to achieve repeat/ referral business. Analyzing business potential, conceptualizing & executing strategies to drive sales, augmenting turnover and achieving desired targets. Responsible for all process Reporting, Analysing errors and process gaps.

Human Resources Analyst at Accenture services Pvt Ltd, Jan 2012 - Dec 2013 · 2 yrs

Education

Postgraduate Degree, Business, Management, Marketing, and Related Support Services, Goa Institute of Management (GIM)

Master of Business Administration, Marketing, Goa Institute of Management (GIM)