Headline

Influencer Marketing | Product Marketing & Growth | Ex-Invideo | Ex-Media.net| GTM | Influencer & Creator Marketing.

About

Creator Partnerships & Influencer Marketing professional with 6+ years of experience across ad-tech, SaaS, and creator-driven growth. I specialise in building and scaling influencer programs, managing creator networks, and executing data-backed campaigns that drive product adoption and measurable ROI. At InVideo, I managed a network of 300–400 creators across Instagram, YouTube, TikTok, and Facebook — running end-to-end influencer campaigns that generated 12–15M monthly views. My work spanned creator sourcing and onboarding, content briefs, performance tracking, and campaign reporting tied directly to product launches and feature adoption. Before that, at Media.net, I worked in performance marketing and digital monetisation using SQL, Excel, and analytics tools to grow revenue from $15K to $100K by identifying high-impact opportunities in product data. I now consult with brands on influencer strategy, go-to-market planning, and audience-first positioning. I'm actively looking for full-time roles in creator partnerships, influencer marketing, or brand growth, ideally at a startup or product-led company where creators are a core acquisition channel.

Location

Mumbai

AI stack

cursor

opencode

Work experience

Influencer Marketing Specialist at InVideo, Jun 2024 - Dec 2025 · 1 yr 7 mos, Mumbai, Maharashtra, India, I am happy to share I’ve started as a Influencer Marketing Specialist at Invideo AI

Sr Tecnical Research Analyst at Media.net, Feb 2022 - Jul 2024 · 2 yrs 6 mos, Mumbai, As a Senior Technical Research Analyst at Media.net, I worked on content monetization and domain optimization for Immediate Pattern, a performance-driven advertising product that connects advertisers with premium publishers. I played a key role in scaling the product’s revenue from approximately $15,000 to $100,000 per day through data-driven optimization, market analysis, and cross-functional execution. My responsibilities included identifying monetization opportunities, analyzing publisher performance, and collaborating closely with Engineering, Data Engineering, and Business Development teams to improve product efficiency and drive growth. I worked with publishers across leading networks and platforms, including Yahoo, Bing, Forbes, and WebMD, helping maximize advertising performance and publisher revenue. Through a combination of analytics, experimentation, and stakeholder collaboration, I contributed to the product’s rapid growth and overall business success.

Research Analyst at Media.net, May 2019 - Feb 2022 · 2 yrs 10 mos

Education

Bachelor of Commerce - BCom, Business/Commerce, General, University of Mumbai

St. xavier's High School