Headline

Art Director & AI-Assisted Creative | Hyundai Mobis · Microsoft · Shell · Whirlpool | 9 Years | Pulp Strategy

About

9 years. 3 agencies. Campaigns that ran for Hyundai Mobis, Mahindra Sustain, Microsoft, Shell, Whirlpool, Lenovo, Hyundai, and more. I'm an Art Director who has spent nearly a decade building integrated brand campaigns, from social and digital to OOH and print, across automotive, tech, FMCG, pharma, and energy categories. At Pulp Strategy, I lead a team of 8 designers. Before that, at Everymedia, I was embedded in the Hyundai account through 6 major product launches, including the Venue, Creta Facelift, i20 N Line, and Alcazar. What I actually do well: → Translate briefs into campaign concepts that have a clear point of view → Direct multi-platform executions, social, digital, print, OOH, without losing the idea → Run AI-assisted workflows (Midjourney, Firefly, Runway ML) that speed up production without killing craft → Build and mentor design teams. My team of 8 is the proof → Handle pitch presentations, I've pitched to Mahindra, ICICI, Canon, Mankind Pharma, and Aviva Always open to conversations with creative leaders building something interesting. 📩 anamrzn@gmail.com | Portfolio: behance.net/anamrzn

Location

Delhi

AI stack

opencode

claudecode

Work experience

Art Director at Pulp Strategy, Jul 2024 - Present · 2 yrs 2 mos, →Lead a team of 8 designers, overseeing campaign concepting, visual direction, and asset delivery for B2B and B2C clients across digital, print, and OOH →Directed integrated campaigns for Whirlpool, Mahindra, Lenovo, Shell, Microsoft, and Barco, managing everything from brief interpretation to final execution →Led pitch creative for Mahindra, Haldiram, Canon, Aviva, and ICICI, developing campaign territories, mood boards, and presentation decks →Directed product photography and brand visuals for Torrent Pharma, ensuring compliance with pharmaceutical brand standards →Introduced AI-assisted design workflows using Midjourney, Firefly, and Runway ML reducing concept turnaround time while maintaining brand quality

Senior Graphic Designer at Pulp Strategy, Apr 2022 - Jul 2024 · 2 yrs 4 mos, →Executed multi-platform digital campaigns spanning social media, digital display, emailers, and brand collateral →Partnered with strategy and copy teams to develop unified brand narratives ensuring creative consistency across all touchpoints →Built campaign identities and creative asset systems for lifestyle, beauty, and tech brands

Visualizer at Everymedia Technologies Pvt. Ltd., Feb 2021 - Mar 2022 · 1 yr 2 mos, Noida, →Embedded in the Hyundai and Hyundai Mobis account creating social content, newsletters, digital creatives, and print collateral for the India market →Supported 6 major vehicle launches: Venue, Creta Facelift, i20 N Line, Alcazar, Venue Facelift, and Venue N Line →Led moment marketing activations and contributed to campaigns including World Paper Free Day and the Counterfeit Awareness Campaign

Associate Graphic Designer at Everymedia Technologies Pvt. Ltd., Mar 2020 - Feb 2021 · 1 yr, Noida Area, India

Associate Designer at Everymedia Technologies Pvt. Ltd., 2019 - 2022 · 3 yrs

Graphic Designer at Blue Pigeon Image Management, 2018 - 2019 · 1 yr, New Delhi Area, India, Worked across e-commerce, healthcare (Igenomix), and sports (Lotto) brands, building foundational skills in social media design, marketing collateral, and visual communication across print and digital formats.

Graphic Designer at Faithwill media & management, Jul 2017 - Nov 2017 · 5 mos, New Delhi Area, India

Graphic Designer at TrendyBharat, Feb 2016 - Jun 2017 · 1 yr 5 mos, govindpure

Education

Diploma in Commercial Art, Meera Bai Institute of Technology (MBIT)

UI/UX Design, Designwings UX/UI School