Headline

Management Trainee - Category @ Wakefit | Category Management | Product Launch | E-commerce | Pricing & Demand Planning | Market Research | Sales Analytics | Ex - Honda Automobiles | PGDM ’26

About

Results Driven Management Trainee - Category at Wakefit specializing in Category Management, Product Launch, E-commerce Operations, Commercial Strategy, Pricing Strategy, Demand Planning, Inventory Planning, Assortment Planning, SKU Lifecycle Management, Marketplace Operations, Sales Analytics, Business Analytics and Market Research. Experienced in driving end-to-end category execution across online and offline retail environments with a strong focus on business growth, operational efficiency and data-driven decision-making. Hands on experience in SKU Optimization, Demand Forecasting, Revenue Analysis, Margin Optimization, Pricing Diagnostics, Procurement Coordination, Supply Chain Coordination, Vendor Management, Product Commercialization and Cross functional Collaboration. Proven ability to manage large SKU portfolios, analyze consumer demand patterns, identify market opportunities, optimize inventory movement, reduce stock-outs, improve fill rates and support scalable category growth initiatives. Skilled in Excel, Advanced Excel, Power BI, Dashboard Development, Data Visualization, Business Intelligence, Competitive Benchmarking, Performance Analytics, Customer Insights, Commercial Operations, Retail Analytics and Strategic Business Analysis. Strong analytical and problem solving capabilities with experience translating complex business data into actionable insights, measurable outcomes and execution-focused growth strategies. Exposure across Retail, E-commerce, Automotive Sales, Digital Marketing, Brand Communication and Startup Execution has strengthened expertise in Stakeholder Management, Account Management, Consumer Understanding, Go-to-Market Strategy, Business Operations, Client Engagement and Growth oriented execution. Passionate about building scalable business solutions through analytics, category strategy, commercial execution, operational excellence and customer centric decision making in fast paced, high impact business environments.

Location

Bengaluru

AI stack

claude code

grok

n8n

ChatGPT

OpenRouter

Work experience

Management Trainee - Category - Pillows and Seat Cushions at Wakefit, May 2026 - Present · 6 mos, Managed commercial execution for a ₹50+ Cr annual category portfolio, overseeing pricing, assortment planning, inventory optimization and product commercialization across online and offline retail channels. Coordinated 15-20 active SKUs and supported 6–8 product launches, managing costing, sampling, SKU creation, catalogue readiness and marketplace listings to ensure seamless go-live execution. Conducted competitive benchmarking across 180+ SKUs on Amazon, Flipkart, and leading D2C brands while developing Excel- based commercial dashboards that reduced reporting effort by 25-30% and supported data-driven category decisions. Supported Amazon IXD inventory planning and Flipkart FBF fulfilment operations by coordinating inventory availability with marketplace demand and fulfilment requirements to support product availability and on-time order delivery

Intern - Category Management - Furnish and Decor at Wakefit, Nov 2025 - May 2026 · 7 mos, Analysed 450+ SKUs using DIP%, Weeks of Supply (WOS), Sell-through Rate (STR), Inventory Ageing and DRR to identify slow-moving inventory, optimize assortment and support data-driven category planning across retail channels. Conducted consumer research across 300+ households, 10+ EBO store visits and competitive market analysis to generate actionable insights for regional assortment planning, merchandising optimization, pricing strategy and customer experience enhancement. Led the business feasibility assessment for transitioning the Memory Foam Pillow portfolio from traded sourcing to in-house manufacturing while evaluating 5-7 suppliers on cost, lead time and service performance, contributing to a 25-30% reduction in turnaround time and improved supply chain efficiency. Supported retail category planning across 150+ retail stores, analyzing store level sales and inventory trends to identify assortment, availability and replenishment opportunities across the network.

Sales And Marketing Intern at Silicon Honda, Oct 2025 - Oct 2025 · 1 mo, Bengaluru, Karnataka, India, • Managed end-to-end sales lifecycle for Honda CB350, increasing monthly conversion rate by 15% • Built Power BI dashboard integrating competitor data, improving sales decision speed by 20%

Intern at Voynic Media, Jul 2025 - Oct 2025 · 4 mos, Bengaluru, Karnataka, India, • Assisted in executing 8+ digital marketing campaigns across social media platforms, contributing to a 25% increase in average engagement rate • Analyzed campaign performance metrics (CTR, impressions, reach and conversion rate) to optimize content strategy, improving click-through rate by 15% • Conducted competitor benchmarking across 10+ brands to identify positioning gaps and recommend content adjustments • Developed structured weekly performance reports for client accounts, improving decision-making turnaround time by 20% • Supported content calendar planning and audience segmentation efforts, contributing to a 12-18% improvement in follower growth during the internship period

CEO & Founder at Emo-Q, Jan 2025 - Sep 2025 · 9 mos, Bengaluru, Karnataka, India, • Conceptualized and developed a B2B mental wellness tracking solution aimed at improving employee engagement and emotional health insights for corporate teams • Conducted primary research with 120+ working professionals across 8 organizations to validate workplace stress indicators and feature requirements • Designed structured wellness assessment framework to track engagement, stress patterns and behavioral trends through periodic digital check-ins • Developed go-to-market strategy targeting HR and People Operations teams, generating 15+ discovery conversations with corporate stakeholders • Built performance tracking model to measure user participation rate and engagement frequency, achieving 65% pilot engagement during initial testing phase • Led end-to-end execution including product positioning, stakeholder outreach and cross-functional coordination

Vice President at PR Media & Digital Marketing Committee - JAGSoM, Dec 2024 - Oct 2025 · 11 mos, Bengaluru, Karnataka, India, • Led strategic media and communication initiatives to enhance institutional visibility, contributing to a 30% increase in digital engagement across official social platforms • Managed relationships with 15+ media outlets and content partners, securing coverage for major academic and cultural events • Directed the creation and distribution of 20+ press releases and promotional campaigns aligned with institutional branding guidelines • Spearheaded social media strategy and content calendar execution, increasing follower growth by 25% and improving average engagement rate by 18% • Coordinated media coverage for 10+ flagship events including conferences, fests, and panel discussions, ensuring consistent brand positioning • Collaborated with 5+ student committees and administrative teams to execute unified communication campaigns • Led and mentored a team of 8-10 members, improving content turnaround efficiency by 20% through structured planning and delegation

Education

Postgraduate Degree Diploma in Management, Marketing, JAGSoM - Jagdish Sheth School of Management

Bachelor's degree, Agriculture, General, Siksha 'O'​ Anusandhan University

Public links

anamitra-dutta-14tev09.gamma.site: https://anamitra-dutta-14tev09.gamma.site/