Headline

Product Designer @Mobikwik | Prev. Acko | End-to-End UX for B2C FinTech

About

The ultimate design inspiration isn't found in trends; it's all around us in nature. Studying bioinspired design as an undergrad opened my eyes to this – nature has already figured out elegant answers to so many complex problems! Realizing we could adapt these smart solutions to improve people's lives became the core of my design thinking. And that's what I try to do as a Product Designer: take that lens of looking for smart, simple solutions and use it to build end-to-end UX that feels just as intuitive and makes things easy for people. If you're wondering what I'm like to work with, I'd say my designer toolkit includes being a quick learner, a proactive team player, and an active listener. My real strengths? A relentless curiosity that constantly has me asking 'Why?' and an unwavering attention to detail. When I'm not designing, you'll likely find me unwinding with a gripping crime/murder mystery novel and a coffee – my perfect Friday night.

Location

Gurugram

AI stack

claude code

claude

gemini

notebooklm

ChatGPT Images

Wispr Flow

Work experience

Product Designer at MobiKwik, May 2024 - Present · 2 yrs 6 mos, Gurugram, Working with MobiKwik, my focus has been within the Payments LOB, where I crafted solutions to streamline critical financial interactions, bolstering security, and enhancing user engagement. More recently, I've taken on responsibilities in the Wealth LOB, where I'll be contributing to driving growth and revenue. Key Projects: 1. MobiKwik First Card (co-branded credit card): Leading the end-to-end native design experience for 14 lakh+ users, replacing a broken bank SDK with a unified flow across dashboard, UPI linking, bill payments, and rewards discovery, aimed at recovering transaction volume to boost MDR revenue & drive engagement. 2. KYC Overhaul: Spearheaded the critical revamp of the KYC journey across all product lines, directly addressing the broken and unassisted flow with high drop-off rates that impacted ~60% of our active users. My redesign introduced an intuitive, guided experience aiming at a significant boost in completion rates and driving user acquisition. 3. Periodic KYC Updation: Led the building of complex periodic KYC updation flows, ensuring RBI compliance and enhancing security for over 7 lakh users by guiding them through tailored verification processes. 4. Pocket UPI Revamp: Redesigned Pocket UPI from MVP to a comprehensive budget management tool, significantly increased user engagement, retention, and transaction volumes. 5. Add-On UPI: Created foundational design for 'Add-On UPI' (UPI Circle), a multi-wallet integration feature aimed at boosting wallet adoption and transaction success rates. This feature was presented at the Global Fintech Fest 2025 by MobiKwik. 6. Retirement Planner: Designed and conceptualised this new feature within Money+, anticipated to engage ~5.16% of its 350k monthly active users and enhance the platform's value proposition to attract and retain more users.

Junior Product Designer at Acko, Apr 2023 - Mar 2024 · 1 yr, On-site, At ACKO, I worked in Health Insurance (B2C) LOB focusing on user-centric design solutions that enhance customer experience and operational efficiency. Key Projects: 1. Post-Policy Issuance Endorsements: Built the post-policy experience by designing an intuitive system allowing customers to modify policy details without repurchasing. This initiative, not only streamlined the process for underwriters and customers but also significantly improved user satisfaction. 2. Assisted Sales Call Enhancement: Led the transformation of the sales call journey, aiming to optimize the insurance agents' efficiency and enhance customer interaction. Key achievements included boosting proactive call-back requests which directly contributed to a boost in policy sales, improving turnaround times, and introducing 'call scheduling', which personalized customer support and streamlined the sales team's workflow. 3. Quote Screen Optimization: Tackled a 20% user drop-off on the newly redesigned quote screen by refining the flow, component placement, and copywriting, which successfully set clearer user expectations and improved engagement. 4. ACKO Discounts Strategy: Designed the conceptual framework for ACKO discounts, targeting long-term customer loyalty and cross-selling opportunities for other LOBs. My role included creating engaging card designs and identifying strategic entry points to maximize user engagement and sales. Designathon Achievement: Our team 'The Convertibles' secured second prize in internal designathon. We tackled a challenging problem for ACKO Drive, crafting a unique physical experience for car repair/service in ACKO garages, promising a seamless and efficient customer journey (can't share more details). Impact and Collaboration: Each project has been marked by a steep learning curve for me, refining my craft as I led design initiatives. Collaborating with product and tech teams, I tackled design challenges and enhanced both UX and business outcomes.

Product Design Intern at Acko, Oct 2022 - Mar 2023 · 6 mos, Bengaluru, Karnataka, India, • Focused on supporting design team in creating intuitive, user-friendly flows • Assisted senior designers with UX research, refining design concepts and development of wireframes • Gained skills to present my work effectively to the stakeholders

Product Design Intern at Ninjacart, Jul 2022 - Oct 2022 · 4 mos, Bengaluru, Karnataka, India, •Worked on Ninja Global, a global trading platform for importers-exporters across borders (product by Ninjacart) •Along with my team, I’ve shipped impactful features for our users i.e. Secured trading services and Business credibility journey

UX Design Intern at Yellowchalk Design, May 2022 - Jul 2022 · 3 mos, Bengaluru, Karnataka, India

Education

Bachelor of Technology - BTech, Bioengineering and Biomedical Engineering, Vellore Institute of Technology

Product Design (Cohort 5), 10kdesigners

Public links

github: https://github.com/its-triana

medium: https://medium.com/@trianaa

anamikatripathi.framer.website: https://anamikatripathi.framer.website/