---
title: "Anamika Rathore - Business Finance Manager in Bengaluru | Tal"
description: "Meet Anamika Rathore, PhonePe | Ex-InsuranceDekho | IIT Madras based in Bengaluru. AI stack includes inception and kimi."
image: "https://tal.club/meet/anamika-rathore-1/share-image"
---

# Anamika Rathore on Tal

## Headline

PhonePe \| Ex\-InsuranceDekho \| IIT Madras

## About

Business leader with 10\+ years of experience scaling fintech \(insurance\), and enterprise SaaS businesses\. Proven track record of driving business growth, improving unit economics, and building operating rigor in high\-growth environments including PhonePe and InsuranceDekho\. Trusted partner to CXOs in leading growth strategy, business planning, analytics, revenue optimization, and organization scaling, with strong ownership from strategy formulation to execution\.

## Location

Bengaluru

## AI stack

inception

kimi

## Work experience

Business Finance Manager at PhonePe, Apr 2024 \- Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, \-Partnering with CEO and Category Heads to drive business strategy, growth planning, and profitability across the Insurance business\. \-Led AOP and LRP initiatives, enabling sustained business growth through data\-driven decision making\. \-Financial custodian for INR 250\+ Cr annual spend; delivered up to 25% vendor cost reduction through commercial negotiation and consumption optimization\. \-Established governance frameworks to improve Org metrics and achieve targets\. \-Designed revenue\-enhancement strategies, including rank shifts, slab achievement, and tactical discount management\.

Personal goal pursuit at Career Break, Nov 2023 \- Mar 2024 · 5 mos, Gurugram, Haryana, India

Senior Manager at InsuranceDekho, Nov 2020 \- Oct 2023 · 3 yrs, Gurugram, Haryana, India, \-Worked closely with the COO and business leadership team to build and scale B2C Health, Life, and Motor Insurance businesses\. \-Drove customer acquisition, conversion, and productivity improvements through data\-driven interventions and process optimization\. \-Played a key role in organization building, including leadership hiring, team expansion, and operating model design\. \-Led 200\+ sized advisor call center \- achieved ARR of INR 100\+ crore

Customer Success Manager at Onsurity, Aug 2020 \- Nov 2020 · 4 mos, Bengaluru South, Karnataka, India, Managed 200\+ SMB client accounts with ownership of account relationships, retention, business development, and customer lifecycle management

Presales Solutions Consultant at MoveInSync, Apr 2018 \- Jul 2020 · 2 yrs 4 mos, India, Key Responsibilities: \-Sales pitch \-Designing solutions for prospects \-Financial Total Cost of Operations \(TCO\)/ROI analysis for the prospects

Customer Success Manager at MoveInSync, Mar 2017 \- Mar 2018 · 1 yr 1 mo, Key Responsibilities: \-Account planning \-Customer consulting \- Process and cost Optimization \-Customer onboarding and renewals

## Education

Master of Technology \- MTech, Chemical Engineering, Indian Institute of Technology, Madras

Bachelor of Technology \- BTech, Chemical Engineering, Indian Institute of Technology, Madras

[View the original profile](https://tal.club/meet/anamika-rathore-1)

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