Headline

Employer Branding Manager | Building the Future of Talent Marketing Through Digital, Social & AI Leadership

About

Employer branding, done well, brings a company's authentic story to the talent it needs, understands what that talent values, and then delivers on the promise. I've spent 12 years practising that craft from every side of the table. My foundation is digital media marketing in Dubai, which taught me how marketing, sales and social media perform. I went on to build employer brands from within Hudson's Bay, Palo Alto Networks and WTW, as Global Employer Branding Manager I shaped talent attraction across North America,the UK & Ireland, LATAM and APAC. As a consultant at ANSR, I partnered with7+ clients at a time, including Kenvue, Avis Budget Group and Inspire Brands,as they built their Global Capability Centres in India. Now at Cielo, a global RPO, I lead BD's employer branding across Greater Asia, localising its global brand for priority growth markets including Korea, Japan, Malaysia and India. I diagnose each country's distinct talent challenge and build employer brand solutions for recruiters, hiring managers and talent acquisition leaders alike, while strengthening BD's overall employer brand presence in the region. Outside of work, I’m an Airbnb Superhost, mom of three, and the creator of the Islamic journal Strength of Iman. Life keeps me busy, but always inspired! 💌 Always open to conversations—whether about employer branding, travel, faith, or life. Feel free to reach out: anamwilayat@gmail.com #EmployerBrandingSpecialist #RecrutimentMarketing #SocialMediaSpecialist

Location

Bengaluru

AI stack

claude

lovable

notebooklm

Fathom

Gamma

Napkin AI

Work experience

Manager - Employer Brand & Digital at Cielo Talent, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, Working across the APAC region to lead strategic employer branding initiatives for our client, providing solutions and support that help strengthen their presence and better serve global objectives within the region.

Global Employer Branding Manager at WTW, May 2024 - Sep 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India

Associate Consultant Employer Branding at ANSR, Dec 2022 - May 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India

Senior Talent Engagement & Employer Branding Specialist | JAPAC at Palo Alto Networks, Aug 2022 - Nov 2022 · 4 mos, Remote, Impacted by mass layoffs. 1-Responsible for managing online employer interactions for Palo Alto Networks (PANW) 2-Acting dedicated resources for all talent engagement efforts for servicing primarily JAPAC region and developing the localised EVPs. 3-Responsible for building advertising and employer branding materials. 4-Building strategic outreach yearly plans and actions to deliver the best talent engagement results for PANW. 5-Using social media marketing tools to execute and run advertising campaigns. 6-Specifically overseeing the talent pool for JAPAC, ANZ and ASEAN markets and designing highly targeted ad campaigns. 7-Liaising with multiple stakeholders like recruiters, talent sources, marketing team, employer branding team and people business partners to understand and deliver the best advertising results. 8-Use social media analytics to evaluate and make informed decisions on campaigns plannings 9-Overseeing and collaborating with various teams for copywriting, design approval and media dispersion. 10-Responsible for budget allocations to various advertising channels and content-building efforts. 11-Generating monthly reports and data for PANW to make further informed decisions on talent engagement campaigns. 12-Leading newsletter, articles, media posts content and campaign creations; also accountable for running these campaigns from start to end. 13-Creating unique and region-specific campaigns, which involves copywriting, creative designing, storyboarding, and scripting. 14-Manage offline to online content distribution efforts to build the employer brand.

Senior Specialist, Employer Branding Social Media at Hudson's Bay Company, Aug 2019 - Aug 2022 · 3 yrs 1 mo, Bengaluru, Karnataka, India, 1- Led all social media branding efforts about The Bay’s employer branding. 2- Overseeing the employer branding and advertising efforts of The Bay across markets in the USA, Canada and India 3- Responsible for handling multiple social media employer branding accounts under the HBC banner before the company split in 2020 (covering multiple retail banners, like Saks Fifth Avenue, Saks OFF 5th and Hudson’s Bay Company) 4- Strategizing annual plans to increase talent engagement, create awareness in the target markets and attract passive candidates. 5- Monitoring and overseeing advertising campaigns on social channels. 6- Creating monthly reports on media performances and defining the way ahead strategy. 7- Collaborating with various stakeholders from the communication team, talent team and creative team to deliver results for the company’s successful employer image. 8- Facilitating internal events and activations and covering them on social media channels of the company. 9- Curate content on the social media pages to attract more engagement and followership on the company page. 10- Conceptualise and design social media talent attraction campaigns for social channels with a particular focus on LinkedIn. 11- Key contributor in creating EVP designs and messaging to the larger audience. 12- Acting designer and creative contributor for all social media efforts pertaining to employer branding of The Bay 13- Creating unique content and strategising ideas for niche markets, all in sync with the larger brand messaging. 14- Responsible for aligning multiple stakeholder visions into one campaign and achieving complex targets like talent conversion, engagement and overall company image. 15- Tasked with community outreach and management of online community conversations. 16- Working with online social listening, management and reporting tools for effective campaign results. 17- Leading yearly Ad hoc projects relating to employer brand building.

Social Media Manager at Holistic Hubb, Sep 2017 - Aug 2018 · 11 mo, Remote

Senior Digital Executive at Crayons Advertising Ltd., Oct 2016 - Sep 2017 · 11 mo, Dubai

Social Media Executive at Noble Advertising, Feb 2015 - Mar 2016 · 1 y 1 mo, Dubai

Marketing Executive at Integrity Media and Films, Oct 2014 - Feb 2015 · 4 mo, Dubai

Education

Bachelor's Degree, International Business, amity University

Associate’s Degree, Digital Communication and Media/Multimedia, DM3 Institute