Visual Designer | Brand Identity Designer/Strategist | Former Visual Merchandiser @Reliance Trends

India


Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India






Master of Science - MS, Design - Multimedia
Lovely Professional University (LPU)

Bachelor of Science, Fashion/Apparel Design
Bangalore North University
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Currently pursuing an M.Sc. in Design (Multimedia) at Lovely Professional University, building on a B.Sc. in Fashion and Apparel Design from Bangalore North University. Current focus as a Freelance Designer includes art direction, packaging design, and creating custom displays tailored to client requirements. Previous experience as a Visual Merchandiser at Reliance Retail involved managing store layouts, creating visually captivating displays, and coordinating with cross-functional teams to align visual merchandising strategies with business objectives. Skills in competitive analysis and brand alignment highlight a commitment to delivering impactful and engaging design solutions.
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Freelance Designer at Freelance, May 2023 - Present · 3 yrs 3 mos, India, -Designed visually compelling displays that increased sales by highlighting key festive collections. -Improved customer navigation through organized store displays, enhancing retail efficiency. -Integrated competitor inspired display concepts while maintaining core brand identity.
Visual Merchandiser at Reliance Retail, Nov 2022 - Aug 2023 · 10 mos, Managed an 18,629 SQFT (G+2) store with 30+ staff members, enhancing store aesthetics and driving sales. Created visually captivating displays aligned with current trends to enhance customer engagement. Optimized store layout and product placement for a seamless customer experience. Collaborated with cross-functional teams to align visual merchandising strategies with business goals. Conducted timely audits and managed the closure of GRNs for VM materials.
Social Media Committee Member at Army Institute of Fashion & Design, Aug 2021 - Sep 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India
Visual Merchandising Intern at Aditya Birla Fashion and Retail Ltd - Pantaloons, Sep 2021 - Oct 2021 · 2 mos, Bangalore Urban, Karnataka, India, - Styled and curated impactful mannequin displays and window setups, enhancing festive ambiance and driving customer engagement. - Assisted in developing elevated display strategies to showcase premium collections, boosting product visibility and desirability. - Conducted competitor analysis by gathering insights on visual merchandising trends and festive display strategies to recommend creative enhancements. - Organized and optimized sizing displays, ensuring an intuitive shopping experience and efficient product navigation for customers. - Collaborated with cross-functional teams to align display concepts with brand guidelines and sales strategies. - Ensured cohesive and visually appealing store layouts by incorporating seasonal themes and color stories.
Visual Merchandising Intern at Pantaloons (Aditya Birla Fashion and Retail Ltd.), Sep 2021 - Oct 2021 · 2 mos, Designed visually compelling displays, increasing sales by highlighting key festive collections. Improved customer navigation through organized displays, enhancing store efficiency. Integrated competitor-inspired display ideas while maintaining brand identity. Recognized by store management for creativity and efficiency in festive merchandising execution.
Master of Science - MS, Design - Multimedia, Lovely Professional University (LPU)
Bachelor of Science, Fashion/Apparel Design, Bangalore North University