Anaida Pereira profile photo 1 on Tal

Anaida Pereira

Creative Marketing Professional | Social Media & Brand Strategy | Ex-Media.net & Sauce | Food Creator with 12K+ Community

Mumbai

6+ years of work experience

Freelance
Sep 20251 yrPresent

Mumbai

Currently managing social media and content strategy for two homegrown D2C brands in the handmade ceramics and customised gifting space, helping build and grow their digital presence while establishing a strong, cohesive brand identity. Handling end-to-end execution including ideation, content planning, shoot direction, copywriting, and short-form video creation, with a focus on storytelling-led, visually driven content that drives engagement and conversions.
Instagram
May 20206 yrs 4 mosPresent

Mumbai

Food blogging @thethirtyonemiles Content- Food recipes, brand collaborations, restaurant reviews. One reel went viral and gained 10 million views. Strategizing content, creating an online community, engagement strategies.
Sauce
Feb 20256 mosJul 2025

Mumbai

Lead end-to-end social media strategy and execution for 7+ clients across F&B, fitness, pet care, and events, including legacy names like Parsi Dairy Farm and premium brands like Nara Thai. • Plan monthly content calendars and coordinate brand shoots, ensuring timely, on-trend content aligned with brand goals. • Serve as the primary client liaison, managing communication, feedback, and seamless execution across all touch points. • Collaborate with cross-functional teams to create engaging, platform-specific content and maintain consistent brand voice.
Media.net
Sep 202310 mosJun 2024

Mumbai, Maharashtra, India

• Collaborated with UI/UX Design team to come up with new product designs & Content team for new Blogs & Articles. • Lead requirement gathering sessions, executive UX reviews & coordinate feedback from cross-organization stakeholders. • Acted as first POC for CMs, Tech teams and Managers undertaking several ad-hoc tasks. • Regularly monitored patterns and conversion data to fine-tune campaigns and achieve optimal results. • Monitored Dev team to do user testing and analyzing the feedback to enhance the overall user experience of the product.
Media.net
Sep 20221 yr 1 moSep 2023

Maharashtra, India

• Managed Campaigns for domain monitization through Yahoo XML Feeds using Taboola and META as the buysources. • Analysing competitor strategies for gaining a competitive advantage. • Comprehensive keyword research using industry-leading tools, including SEMrush, SpyFu & Google KW Planner. • Regularly monitored patterns and conversion data to fine-tune campaigns and achieve optimal results. • Generated $15k average monthly profits through Taboola Feeds
Kotak Mahindra Bank
Mar 20223 mosMay 2022

Maharashtra, India

Customer understanding of loans Competitor analysis

Anaida’s AI Stack

antigravity
antigravity
codex
codex
claudecode
claudecode

Education

St. Andrew's College of Arts, Science and Commerce

bachelor of management studies, Marketing

St. Andrew's College of Arts, Science and Commerce

20193 yrs2022
Nagindas Khandwala College

HSC

Nagindas Khandwala College

20181 yr2019

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Headline

Creative Marketing Professional | Social Media & Brand Strategy | Ex-Media.net & Sauce | Food Creator with 12K+ Community

Location

Mumbai

AI stack

antigravity

codex

claudecode

Work experience

Freelance Brand Consultant at Freelance, Sep 2025 - Present · 1 yr, Mumbai, Currently managing social media and content strategy for two homegrown D2C brands in the handmade ceramics and customised gifting space, helping build and grow their digital presence while establishing a strong, cohesive brand identity. Handling end-to-end execution including ideation, content planning, shoot direction, copywriting, and short-form video creation, with a focus on storytelling-led, visually driven content that drives engagement and conversions.

Social Media Content Creator at Instagram, May 2020 - Present · 6 yrs 4 mos, Mumbai, Food blogging @thethirtyonemiles Content- Food recipes, brand collaborations, restaurant reviews. One reel went viral and gained 10 million views. Strategizing content, creating an online community, engagement strategies.

Social Media Executive at Sauce, Feb 2025 - Jul 2025 · 6 mos, Mumbai, Lead end-to-end social media strategy and execution for 7+ clients across F&B, fitness, pet care, and events, including legacy names like Parsi Dairy Farm and premium brands like Nara Thai. • Plan monthly content calendars and coordinate brand shoots, ensuring timely, on-trend content aligned with brand goals. • Serve as the primary client liaison, managing communication, feedback, and seamless execution across all touch points. • Collaborate with cross-functional teams to create engaging, platform-specific content and maintain consistent brand voice.

Project Management Analyst at Media.net, Sep 2023 - Jun 2024 · 10 mos, Mumbai, Maharashtra, India, • Collaborated with UI/UX Design team to come up with new product designs & Content team for new Blogs & Articles. • Lead requirement gathering sessions, executive UX reviews & coordinate feedback from cross-organization stakeholders. • Acted as first POC for CMs, Tech teams and Managers undertaking several ad-hoc tasks. • Regularly monitored patterns and conversion data to fine-tune campaigns and achieve optimal results. • Monitored Dev team to do user testing and analyzing the feedback to enhance the overall user experience of the product.

Analyst Digital Marketing at Media.net, Sep 2022 - Sep 2023 · 1 yr 1 mo, Maharashtra, India, • Managed Campaigns for domain monitization through Yahoo XML Feeds using Taboola and META as the buysources. • Analysing competitor strategies for gaining a competitive advantage. • Comprehensive keyword research using industry-leading tools, including SEMrush, SpyFu & Google KW Planner. • Regularly monitored patterns and conversion data to fine-tune campaigns and achieve optimal results. • Generated $15k average monthly profits through Taboola Feeds

Marketing Intern at Kotak Mahindra Bank, Mar 2022 - May 2022 · 3 mos, Maharashtra, India, Customer understanding of loans Competitor analysis

Education

bachelor of management studies, Marketing, St. Andrew's College of Arts, Science and Commerce

HSC, Nagindas Khandwala College