Headline

Turning Insights into Impact | Marketing enthusiast | Growth-Driven Mindset | Interned at Unschool, EmaChat, Simplilearn | Skilled in Content Creation, Lead Gen & Project Coordination

About

My name is Anagha K A, and as a passionate and results-driven marketing student with hands-on experience across multiple domains, I thrive in dynamic environments where creativity meets data-driven strategies. Having completed a BBA and internships in marketing, HR, and project management, I’ve developed strong skills in digital marketing, CRM, content creation, and business analysis. I’ve worked with industry leaders like GlobalShala, Testbook, and BYJU'S, allowing me to hone my abilities in market research, campaign management, and client relationship building. I'm always eager to learn, grow, and contribute to impactful marketing initiatives that drive both brand engagement and business growth. Let’s connect if you’re looking for a creative thinker with practical experience in marketing and beyond!

Location

India

AI stack

claude

gemini

manus

notebooklm

notion

openai

Work experience

Marketing Associate at Mixx Technologies Inc, Jul 2026 - Present · 3 mo, Bengaluru, * Managed HubSpot CRM contact records and monthly newsletter recipient lists. * Planned monthly LinkedIn content calendars and coordinated topics, creatives, reviews, approvals, and publishing. * Created and maintained a LinkedIn Creative Bank with reusable templates for product updates, announcements, partnerships, and company news. * Simplified technical information about semiconductors, silicon photonics, optical interconnects, and AI infrastructure into clear marketing content. * Prepared and refined investor and management presentations covering products, market information, competitors, and milestones. * Organized company, product, market, competitor, and milestone information for investor and corporate communications. * Supported PR activities by collecting media coverage, maintaining article links, organizing PR documents, and preparing external communication materials. * Coordinated conference and event logistics, including preparing and shipping marketing materials for an international event in Taiwan. * Coordinated company swag requirements with vendors, including product selection, branding, quotations, timelines, and delivery follow-ups. * Managed external vendors for office branding, signage, brochures, printing, ID cards, and company merchandise. * Handled vendor quotations, samples, design revisions, timelines, and delivery follow-ups. * Maintained subscription and service trackers covering renewal dates, costs, vendors, owners, and payment status. * Coordinated website updates with developers, including content changes, page requirements, feedback, and product messaging improvements. * Supported content reviews, competitor research, and website communication improvements. * Coordinated marketing creatives, product visuals, videos, presentations, and branded materials in line with company guidelines. * Maintained task trackers, documentation, status updates, and follow-ups with internal teams and external stakeholders. * Researched the semiconductor industry, silicon photonics, optical interconnects, AI infrastructure, and competitors to support marketing activities.

Marketing Intern at Esenz Innovations Private Limited, Apr 2025 - Jun 2025 · 2 mo, Bengaluru, Karnataka, India, * Researched customer needs, industry trends, and market opportunities to support marketing and business development. * Analyzed competitor products and market positioning to identify potential business opportunities. * Supported lead generation through LinkedIn research, prospect identification, outreach, and follow-ups. * Assisted with customer communication and prepared research reports and presentations for marketing and business development activities.

Business operations and sales executive at Sona trading company, Jun 2023 - Dec 2023 · 6 mo, Kerala, * Visited shops and met shop owners, dealers, and retailers to introduce products, understand requirements, and identify sales opportunities. * Built and maintained B2B customer relationships through regular territory visits, clear communication, and timely follow-ups. * Managed monthly business turnover of approximately ₹45 lakh and contributed to 20% year-on-year revenue growth by expanding market coverage and strengthening key account relationships. * Identified customer needs, product preferences, order requirements, and buying patterns to recommend suitable products. * Explained product benefits and commercial value and supported value-based negotiations to convert enquiries into orders. * Followed up with existing customers to understand new requirements, resolve order-related concerns, and encourage repeat purchases. * Helped increase repeat orders by 15% through regular customer engagement, timely service, and customer-focused solutions. * Supported channel partner development by identifying potential dealers and retailers, maintaining relationships, and supporting sales targets. * Assisted with territory mapping and customer coverage to identify new accounts and business opportunities. * Coordinated customer orders and followed up on product availability, supplier communication, and delivery timelines. * Worked with suppliers and internal teams to check stock availability, track pending orders, and resolve customer service issues. * Maintained customer and order records and coordinated with customers, suppliers, and delivery teams to ensure smooth order fulfilment.

Project Management Intern at GlobalShala, Jun 2022 - Jun 2022 · 1 mo, • Helped plan and manage education-based projects. • Worked with global teams to organize tasks and meet deadlines. • Assisted in research and partnerships to support company goals. • Shared project updates with mentors and team leads. • Supported events like webinars and online programs.

Customer Engagement Specialist Intern at LUDIFU (Let Us Do It For U), May 2022 - May 2022 · 1 mo, • Engaged with customers via phone, email, and chat to provide timely support and promote product offerings, contributing to a 15% increase in customer satisfaction scores. • Analyzed customer feedback to identify trends, influencing targeted retention campaigns with the marketing team. • Collaborated cross-functionally with sales and marketing to develop customer engagement strategies, improving lead conversion and loyalty.

Digital Marketing Intern at The Sparks Foundation, Feb 2022 - Mar 2022 · 2 mos, • Developed and implemented digital marketing strategies for promotional campaigns, increasing social media engagement by 30% across TSF platforms. • Collaborated with the content team to create and publish SEO-optimized blogs and social media content, enhancing brand visibility and reach. • Built a strong LinkedIn profile and networked with 50+ global peers, improving professional branding and cross-cultural collaboration skills.

Marketing Intern at Testbook, Oct 2021 - May 2022 · 8 mos, Mumbai, • Led the College Connect Program across 30+ institutions, increasing Testbook’s campus engagement and driving a 25% boost in student sign-ups. • Executed targeted on-ground and digital campaigns, contributing to an 18% increase in user acquisition and enhancing Testbook's regional brand presence. • Built strategic partnerships with college authorities and student leaders, resulting in a 20% rise in referral traffic and improved product adoption.

Education

MBA, Marketing & HR, Amrita School of business

High School Diploma, Accounting and Finance, National Skill Development Corporation (NSDC)

Bachelor of Business Administration - BBA, Business Administration and Management, General, Mahatma Gandhi University, Kerala

Public links

anagha-ka-marketing-portfolio.hushedmaple4.chatgpt.site: https://anagha-ka-marketing-portfolio.hushedmaple4.chatgpt.site/