Headline

Digital Marketing Team Lead | Paid Ads

About

Results-driven Digital Marketing Professional with 7.5+ years of experience driving organic growth, increasing online visibility, and executing data-driven marketing strategies for SaaS, IT, eCommerce, and service-based businesses. Expertise in Technical SEO, content strategy, keyword research, on-page optimization, competitor analysis, conversion rate optimization, and lead generation. Proven experience in leading cross-functional marketing teams and managing multi-channel performance marketing campaigns across Google Ads and Meta Ads. Skilled in budget planning, campaign optimization, audience targeting, funnel strategy, and performance analysis to maximize traffic, conversions, ROAS, and business growth. Passionate about integrating SEO, content marketing, and paid advertising to build scalable and sustainable digital growth strategies.

Location

Greater Ahmedabad Area

AI stack

inception

langchain

notion

openclaw

Work experience

Digital Marketing Team Lead at Beadaptify, Jan 2025 - Apr 2026 · 1 yr 4 mos, Remote, - Managed Google Ads and Meta Ads campaigns focused on lead generation, conversion optimization, and ROI improvement. - Planned and optimized Search, Display, Remarketing, and Performance Max campaigns. - Conducted keyword research, audience targeting, competitor analysis, and campaign planning to improve acquisition performance. - Managed campaign budgets, bidding strategies, CPC optimization, and conversion tracking. - Improved lead quality and conversion performance through landing page optimization and audience segmentation. - Developed and executed SEO strategies aligned with business growth and organic traffic goals. - Conducted technical SEO audits using Screaming Frog, Google Search Console, Ahrefs, and SEMrush. - Increased organic traffic to 10,000+ monthly visitors through SEO implementation and content optimization. - Expanded website visibility to 8,000+ ranking keywords on Google. - Generated 13,000+ backlinks through outreach and link-building campaigns. - Collaborated with development, design, and content teams to improve campaign performance and SEO implementation.

Sr. Digital Marketing Executive at MultiQoS Technologies Pvt. Ltd., May 2021 - Oct 2024 · 3 yrs 6 mos, Ahmedabad, Gujarat, India, Oversaw digital marketing activities for company websites, focusing on SEO, paid advertising, and social media marketing to strengthen online visibility and support lead generation. Executed website optimization, link-building, and content marketing initiatives while managing paid advertising campaigns to improve campaign performance and return on investment. Monitored marketing performance through analytics tools and implemented targeted email marketing campaigns to enhance user engagement and conversion outcomes. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 • Managed SEO campaigns including website optimization, link building, and content strategy, contributing to significant growth in organic search traffic and search visibility. • Expanded the organic search footprint to 8,000+ ranking keywords on Google through strategic SEO implementation and optimization. • Generated 15,000+ backlinks through outreach, content promotion, and link-building campaigns to strengthen domain authority and improve search rankings. • Managed SEM campaigns on Google Ads, optimizing targeting, bidding strategies, and ad performance to improve ROI and conversion rates. • Analyzed campaign performance using Google Analytics and delivered data-driven insights to enhance digital marketing strategies. • Developed and executed social media strategies, managing content calendars and growing the company’s LinkedIn followers to 10,000+, improving engagement and brand visibility. • Implemented targeted email marketing campaigns to nurture leads, resulting in improved engagement and conversion rates.

SEO Executive at Sigma Solve Inc | Custom Web Design & Development, Jun 2018 - May 2021 · 3 yrs, Ahmedabad, Gujarat, India, Managed digital marketing initiatives to enhance online visibility and support lead generation efforts. Executed SEO strategies including keyword research, on-page and off-page optimization, and technical SEO audits to improve website rankings in Google search results. Conducted competitor analysis to identify growth opportunities and provided strategic recommendations to improve website performance, usability, and overall search visibility. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 • Developed and implemented digital marketing strategies to strengthen online presence and generate qualified leads. • Managed SEO initiatives including keyword research, on-page optimization, off-page SEO, and technical audits to improve search engine rankings. • Conducted competitor and market analysis to identify opportunities, benchmark performance, and refine digital marketing strategies. • Provided strategic recommendations for website improvements based on SEO best practices, user experience, and usability principles.

Education

Master of Computer Applications - MCA, Computer Programming, Kadi Sarva Vishwavidyalaya (KSV), Gandhinagar