Headline

Product & Lifecycle Marketing | Driving Customer Engagement, GTM Launches & Digital Products | IIM Alumna

About

A few years ago, I stumbled into marketing with nothing but curiosity and a knack for logical creativity. Today, I’m a product + growth marketer who enjoys turning insights into GTM strategies, campaigns, and experiences that move numbers and emotions. Across FMCG, edtech, fintech, and SaaS, my work has lived at the intersection of: • Product positioning & storytelling (including developing new product features) • Lifecycle + engagement strategy • Cross-functional collaboration • Customer research & segmentation • Performance + experimentation • Content, brand, and messaging systems At Digit Insurance, as the owner of the ‘Wellness Benefits’ product, I got the chance to build from the ground up - launching new features, scaling engagement funnels, and converting a zero-cost model into revenue by nothing but segmentation, storytelling, and a willingness to experiment relentlessly. Outside work, you’ll find me cooking, exploring new cafes or cuisines, or learning something new about spirituality🧘‍♀️. Always open to good conversations and great teams! 🎙️

Location

Bengaluru

AI stack

claude

openai

ChatGPT

ChatGPT Images

Figma Make

Microsoft Copilot

Work experience

Deputy Manager Marketing at Digit Insurance, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, • Leading product marketing for wellness and health engagement solutions, owning product feature integrations, positioning, and GTM for feature launches. • Built data-backed CRM campaigns improving app traffic and lead conversion by 25% (email + push + in-app). • Collaborating with Product, Tech, and Data teams to translate insights into roadmap inputs and measurable activation/retention wins. • Strengthened sales enablement with crisp narratives, pitch decks, and value articulation for insurance & wellness solutions.

Associate Manager - Product and Brand Marketing at Digit Insurance, Apr 2024 - Mar 2025 · 1 yr, Bengaluru, Karnataka, India, • Onboarded 10+ partners and rolled out 20+ preventive health services through in-app Wellness Benefits, expanding channel ecosystem, and boosting user activity by 28% • Led 'WOW-12' webinars for customer engagement, driving 10K+ registrations and consistent brand visibility • Created a centralized content library ensuring brand consistency across all partner touchpoints • Automated campaign analytics via MoEngage & GA, tracking content performance and engagement KPIs

Management Trainee - Brand Marketing Consultant at Digit Insurance, Jun 2023 - Mar 2024 · 10 mos, Bengaluru, Karnataka, India, • Led the end-to-end creation of an AI chatbot for the customer app, designed to enable simpler, conversational query resolution and improve user understanding of health insurance products. • Reduced re-inspection cases by 20% by revamping the Motor Pre-inspection App UI, embedding AI-based workflows.

Digital Marketing Intern at A4CONSERV, Nov 2022 - Apr 2023 · 6 mos, Remote, • Enabled launch of two SaaS product features through market research and competitor benchmarking. • Boosted campaign efficiency by developing sentiment dashboards and data visualization tools for decision-making.

Summer Intern - Digital Marketing at Emami Agrotech Limited, Apr 2022 - Jun 2022 · 3 mos, Kolkata, West Bengal, India, • Spearheaded A/B tested digital campaigns for the Emami Healthy & Tasty portfolio, boosting Facebook reach by 24.1% and Instagram followers by 5.2%. • Enhanced website indexing by 30% through SEO, competitor analysis, persona research, & keyword optimization

Senior Partner | PR & Media Committee at Indian Institute of Management Sambalpur, Mar 2022 - Feb 2023 · 1 yr, Sambalpur, Odisha, India

Product Marketing Intern at A4CONSERV, Nov 2021 - Apr 2022 · 6 mos, Corporate Project

Junior Coordinator | PR& Media Committee at Indian Institute of Management Sambalpur, Aug 2021 - Mar 2022 · 8 mos, Sambalpur, Odisha, India

Education

Masters In Business Administration, Indian Institute of Management Sambalpur

Bachelor of Science - BS, Economics, University of Calcutta