Headline

Senior Marketing Manager @ LinkedIn | Brand, Digital & Media Marketing | B2C, Consumer Tech & FMCG

About

I’ve spent 13+ years working across brand, digital and media, building and marketing products across consumer technology, FMCG/D2C and, more recently, B2B technology. My career has taken me through OnePlus, Huawei, Bold Care, Samsung and now LinkedIn. Across these roles, I’ve worked on brand marketing, digital marketing, media strategy and buying, integrated campaigns, performance marketing, product launches and consumer growth. A large part of my career has been in consumer businesses. At OnePlus, Huawei and Samsung, I worked across digital, media and brand in highly competitive consumer-tech categories. At Bold Care, I led marketing for a D2C/FMCG wellness brand, working across brand strategy, digital acquisition, content, e-commerce and consumer marketing. At LinkedIn, my role has broadened that experience into B2B marketing. I currently work across go-to-market strategy, digital, demand generation, lifecycle, web, partnerships and integrated marketing for India. The part of marketing I continue to enjoy most is where brand, media and digital come together: understanding consumers, finding the right audience, making smart media choices and building campaigns that have an impact beyond impressions and clicks. I’m always interested in good advertising, changing consumer behaviour, emerging technology and figuring out why some brands become part of culture while others simply buy their way into the feed.

Location

Bengaluru

AI stack

claude code

elevenlabs

lovable

midjourney

openai

Adobe Firefly

Work experience

Senior Marketing Manager at LinkedIn, Jan 2025 - Present · 1 yr 10 mos, On-site, - Lead growth marketing for LinkedIn Talent Solutions in India, with exposure to select APAC programs. - Own paid media strategy across digital and offline channels, from investment planning and audience strategy to execution and optimisation. - Drive go-to-market planning for new products and capabilities, translating global priorities into locally relevant marketing. - Work across brand, digital, web, lifecycle, partnerships and demand generation to support the full customer journey. - Partner with regional and global teams across Sales, Product Marketing, Media, Creative and Operations. - Used consumer research, media data and market insights to improve targeting, creative and marketing effectiveness.

Senior Marketing Manager at Samsung Electronics, Nov 2022 - Jan 2025 · 2 yrs 3 mos, - Led integrated marketing across brand, digital, performance, media, PR, events and e-commerce for Samsung’s Television business. - Managed media planning and investment across marketplaces, digital platforms and offline channels. - Worked across the consumer funnel, balancing brand-building, product launches, performance marketing and commerce objectives. - Led cross-functional teams and agency partners across creative, media, digital and campaign execution.

Head of Marketing at Nureca (Dr Trust), Nov 2021 - Oct 2022 · 1 yr, India, - Led marketing across consumer healthcare, wellness, FMCG/CPG and OTC categories across India and international markets. - Managed brand, digital, media, e-commerce, CRM, trade marketing and retail activation. - Worked closely with sales and distribution teams to connect marketing activity with commercial priorities. - Led marketplace and e-commerce marketing across major consumer and healthcare platforms. - Managed a cross-functional marketing team spanning brand, digital, PR, media, trade and design.

Digital & Brand - Marketing Lead at Bold Care, Aug 2020 - Nov 2021 · 1 yr 4 mos, - Led marketing for an early-stage D2C sexual-wellness brand, working closely with the founding team. - Built acquisition and e-commerce marketing across paid digital, marketplaces and partnerships. - Worked on brand positioning, category education, social media and consumer communication in a highly sensitive category. - Managed growth across leading e-commerce platforms while helping expand the brand’s digital presence and distribution. - Worked across strategy and execution in a lean, fast-moving start-up environment.

Digital & Brand - Marketing Manager at Huawei Consumer Business Group, Jul 2018 - Dec 2019 · 1 yr 6 mos, - Led integrated marketing for smartphone launches across India, spanning brand, digital, performance and offline media. - Worked with e-commerce partners on product launches, sale events, pricing, offers and performance campaigns. - Managed agency partners across creative development, media planning, campaign execution and measurement.

Education

MBA, Marketing & Advertising, Cardiff University / Prifysgol Caerdydd

B.com, Commerce - Marketing, St. Josephs College of Commerce