About
From building brand stories to buy buttons, I've done the full spectrum of marketing, ads, and app rollouts. Over 8+ years, I've learnt to make content that makes money. A product is only as good as how well you can communicate its usefulness — so far, I've been able to prove that. Through my experience, I have: Built ATL and BTL campaigns for alcohol and fashion brands, and worked on pitches that won mandates. Generated ₹15 lakh in gross revenue from an exclusive health campaign for ACKO employees. Improved purchase conversions by 22% compared to the previous app journey. Ran performance campaigns consistently averaging above 3% CTR. Led the team in setting up ACKO's Content Style Guide and content automation tools. The value I bring: The judgement and craft to build everything from acquisition to app onboarding. I put the same care into the post-buy experience, through efficient workflows and clear communication. Having worked across alcohol, fashion, and fintech brands, I bring real category depth. Recently with AI, I'm exploring how far it can help me solve customer problems, or the ones that have bugged me personally. That makes me a builder too. Open to creative lead and senior content designer roles. I've got the ingredients. Just point me to the kitchen.
Work experience
Lead Content Designer at Acko, Apr 2025 - Present · 1 yr 7 mos
Senior Content Designer at Acko, Oct 2023 - May 2025 · 1 yr 8 mos, Led performance campaigns and win-back campaigns, conceptualised new app features, and crafted UX flows for a suite of products within the ACKO ecosystem.
Senior Manager- Copywriter at Acko, May 2023 - Sep 2023 · 5 mos
Senior Copywriter at Wunderman Thompson, Jan 2020 - Mar 2020 · 3 mos, Worked on campaigns for Max fashion
Junior Copywriter at Publicis Groupe, Sep 2018 - Dec 2019 · 1 yr 4 mos, Worked on campaigns for clients like Heineken, Amstel, Kingfisher Ultra, Kingfisher Ultra max.
Executive- Corporate sales at Future Generali India Insurance Ltd, Jun 2015 - Dec 2017 · 2 yrs 7 mos, Chennai Area, India
