Amrendra Kumar Singh profile photo 1 on Tal

Amrendra Kumar Singh

Growth Marketing | Campaign Manager | Digital Media Marketing | Customer Lifecycle Management | E-commerce Marketing | Program Manager | Partnership & Alliances

Greater Delhi Area

4+ years of work experience

HT Digital Streams
Jul 20242 yrs 3 mosPresent

Delhi, India

Driving Growth & Retention at Scale | Mint | Hindustan Times | Live Hindustan Experienced growth and retention leader with a strong track record of combining product-led growth, performance marketing, and subscription strategy to deliver both user engagement and revenue across leading digital media brands — Mint (50M+), Hindustan Times (20M+), and Live Hindustan (16M+). • Revenue Leadership: Spearheaded end-to-end renewal and retention strategy, contributing over ₹8Cr in annual recurring revenue. Consistently met and exceeded daily renewal targets across brands. • ARPU Growth & Campaign Execution: Delivered high-performing lifecycle campaigns across WhatsApp, in-app, push, and email — resulting in ARPU increases. • Subscriber Growth: Drove double-digit gains in active subscriber base through cohort-driven lifecycle marketing. • Product-Led Engagement: Partnered closely with product teams to launch freemium features, behavioral nudges, and gated content tailored to user behavior (e.g., stock trackers, night readers). • Scalable Automation: Rolled out WhatsApp automation and modular push strategies, boosting CTRs by 20%+ and enabling personalized, scalable communication at scale. • Monetization Strategy: Led dynamic pricing and bundling experiments to unlock revenue from under-monetized, regional, and non-metro user segments.
PW (PhysicsWallah)
Jul 20231 yr 1 moJul 2024

Noida, Uttar Pradesh, India

Content & Growth Strategy | PWOnlyIAS (500K+) | PW Institute of Innovation (7K) Built and scaled two high-performing content verticals at PhysicsWallah from the ground up — combining content ops, SEO, and audience growth strategy. • PWIOI Growth: Launched PW Institute of Innovation and scaled it from 0 to 7K subscribers within 5 months. • PWOnlyIAS Scale: Drove channel growth from 200K to 495K+ subscribers with targeted content strategy and consistent output. • Performance Boost: Increased CTR from 3.2% → 5.7% and boosted average watch time by 43% through continuous A/B testing and SEO-optimized content. • Operational Excellence: Managed end-to-end content pipeline — 18–20 videos weekly — with streamlined scripting, production, and academic alignment. • Organic Reach: Delivered over 1.2M monthly organic impressions and 5+ viral videos crossing 100K views within 48 hours.
Kalkine Media USA
Aug 20221 yrJul 2023

New Delhi, Delhi, India

I'm excited to share that I've completed my social media internship at Kalkine Media! I had the opportunity to work as a Community Manager and learn a lot about the social media industry. I was responsible for managing social media accounts, creating and executing social media campaigns, engaging with followers, and tracking social media metrics. I accomplished some great things during my internship, including increasing follower count by 25%, generating 1000+ leads, and increasing engagement by 30%. I'm grateful for the experience and I'm excited to apply what I've learned to my future career.

Amrendra’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
codex
codex
elevenlabs
elevenlabs
gemini
gemini
ChatGPT
ChatGPT

Education

Jamia hamdard

Master of Business Administration - MBA, Marketing/Marketing Management, General

Jamia hamdard

20212 yrs2023
Delhi University

Bachelor of Arts - BA, Art/Art Studies, General

Delhi University

20183 yrs2021

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Headline

Growth Marketing | Campaign Manager | Digital Media Marketing | Customer Lifecycle Management | E-commerce Marketing | Program Manager | Partnership & Alliances

About

Growth Manager at Hindustan Times Digital Streams (HTDS), I specialize in driving revenue and subscriber growth by strategically combining product-led growth, performance marketing, and subscription expertise. I have a proven track record of optimizing retention, increasing ARPU, and expanding active user bases across major brands like Mint, Hindustan Times, and LiveHindustan, contributing significantly to annual revenue. My approach involves data-driven cohort strategies, innovative monetization experiments, and automation to unlock new growth opportunities. Previously, as a YouTube Manager at Physics Wallah, I successfully scaled new verticals, boosting subscribers and engagement through targeted SEO and content strategies. I'm passionate about leveraging data and technology to achieve measurable business outcomes.

Location

Greater Delhi Area

AI stack

anthropic apis

claude code

codex

elevenlabs

gemini

ChatGPT

Work experience

Growth Manager at HT Digital Streams, Jul 2024 - Present · 2 yrs 3 mos, Delhi, India, Driving Growth & Retention at Scale | Mint | Hindustan Times | Live Hindustan Experienced growth and retention leader with a strong track record of combining product-led growth, performance marketing, and subscription strategy to deliver both user engagement and revenue across leading digital media brands — Mint (50M+), Hindustan Times (20M+), and Live Hindustan (16M+). • Revenue Leadership: Spearheaded end-to-end renewal and retention strategy, contributing over ₹8Cr in annual recurring revenue. Consistently met and exceeded daily renewal targets across brands. • ARPU Growth & Campaign Execution: Delivered high-performing lifecycle campaigns across WhatsApp, in-app, push, and email — resulting in ARPU increases. • Subscriber Growth: Drove double-digit gains in active subscriber base through cohort-driven lifecycle marketing. • Product-Led Engagement: Partnered closely with product teams to launch freemium features, behavioral nudges, and gated content tailored to user behavior (e.g., stock trackers, night readers). • Scalable Automation: Rolled out WhatsApp automation and modular push strategies, boosting CTRs by 20%+ and enabling personalized, scalable communication at scale. • Monetization Strategy: Led dynamic pricing and bundling experiments to unlock revenue from under-monetized, regional, and non-metro user segments.

Senior Marketing Analyst at PW (PhysicsWallah), Jul 2023 - Jul 2024 · 1 yr 1 mo, Noida, Uttar Pradesh, India, Content & Growth Strategy | PWOnlyIAS (500K+) | PW Institute of Innovation (7K) Built and scaled two high-performing content verticals at PhysicsWallah from the ground up — combining content ops, SEO, and audience growth strategy. • PWIOI Growth: Launched PW Institute of Innovation and scaled it from 0 to 7K subscribers within 5 months. • PWOnlyIAS Scale: Drove channel growth from 200K to 495K+ subscribers with targeted content strategy and consistent output. • Performance Boost: Increased CTR from 3.2% → 5.7% and boosted average watch time by 43% through continuous A/B testing and SEO-optimized content. • Operational Excellence: Managed end-to-end content pipeline — 18–20 videos weekly — with streamlined scripting, production, and academic alignment. • Organic Reach: Delivered over 1.2M monthly organic impressions and 5+ viral videos crossing 100K views within 48 hours.

Social Media Intern at Kalkine Media USA, Aug 2022 - Jul 2023 · 1 yr, New Delhi, Delhi, India, I'm excited to share that I've completed my social media internship at Kalkine Media! I had the opportunity to work as a Community Manager and learn a lot about the social media industry. I was responsible for managing social media accounts, creating and executing social media campaigns, engaging with followers, and tracking social media metrics. I accomplished some great things during my internship, including increasing follower count by 25%, generating 1000+ leads, and increasing engagement by 30%. I'm grateful for the experience and I'm excited to apply what I've learned to my future career.

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Jamia hamdard

Bachelor of Arts - BA, Art/Art Studies, General, Delhi University