Headline

BI & Analytics Leader | P&L Owner | Ex-Founder | Retail & E-Commerce | IIM-A

About

I build the decision infrastructure that businesses run on — pricing, planning, inventory, customer growth — and I've run the P&L that depends on it. Eighteen years across retail, e-commerce and healthcare. I founded a D2C casual wear brand and scaled profitably (bootstrapped). Later, I launched a consumer electronics e-commerce venture and scaled it to ₹1000 Cr in its first year, and now lead AI & Machine Learning projects globally at PUMA Group. Having owned inventory, cash and hiring decisions myself, I evaluate AI and BI investments the way an operator does: what does it change on the P&L, and by when? I bring a unique blend of strategy, operating leadership, entrepreneurship, analytics, data and digital transformation experience that enables me to bridge business vision with execution excellence. Over the years, I have successfully: • Built and scaled business functions across Strategy, Analytics, Operations, Data Engineering & AI. • Established enterprise data platforms leveraging Azure Data Lake, Databricks and modern semantic models. • Developed solutions for demand forecasting, inventory optimization, pricing optimization, recommendation systems, churn prediction and customer intelligence. • Led cross-functional transformation programs involving business, technology, data and external partners. • Partnered with CXOs to define growth priorities, investment roadmaps, and transformation agendas. • Launched and scaled new businesses, including an e-commerce venture that achieved INR 1,000 Crore revenue and a D2C fashion brand that grew 50% YoY before a successful exit. • Led commercial initiatives across pricing, customer growth, category management, inventory productivity, customer retention, and supply chain optimization. • Established high-performing cross-functional teams and operating models that drive sustainable business impact. My leadership philosophy centers on creating clarity, aligning teams around strategic priorities, and translating business opportunities into measurable outcomes. Areas of Expertise: • Business Strategy & Transformation • Commercial Excellence & Growth • Digital & AI Transformation • P&L Management • Category & Customer Strategy • Market Expansion & Partnerships • Stakeholder Management • Program & Portfolio Leadership • Organizational Building & Scaling • Change Management & Operational Excellence I enjoy partnering with executive leadership teams to identify opportunities where AI, data and digital capabilities can create sustainable competitive advantage and long-term business value.

Location

Greater Bengaluru Area

AI stack

claude

cursor

deepseek

gemini

kimi

langchain

Work experience

Teamhead - AI & Machine Learning at Puma Group, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Led delivery of enterprise grade data products supporting merchandising, supply chain, retail and e-commerce teams across global markets: • Built AI/ML prioritization framework that evaluated 40+ use cases and defined functional roadmap. • Delivered solutions for warehouse inventory allocation, demand forecasting, store inventory replenishment and replacement products using machine learning & constraints based linear programming. • Developed price optimization and returns prediction tool for E-commerce channel, and AI assisted product attributes generation for PLMs. • Engaged with functional leadership to define project priorities, get budget approval, drive solution adoption resulting in efficiency, savings & growth. • Developed vendor ecosystem, onboarded externals to accelerate projects delivery as per business priorities.

Head - Business Intelligence at Puma Group, May 2021 - Mar 2025 · 3 yrs 11 mos, Bengaluru, Setup Data org including Business Intelligence, Analytics & Data Engineering: • Defined BI and Data Engineering projects roadmap for PUMA India considering business priorities, resource availability, complexities involved. • Built BI function from scratch, led development of 30+ executive dashboards & reports including Sales, Sell Through, Stock Cover, Size Integrity, Customer 360, Funnel View. • Implemented tabular data models and set up cubes with a scalable, high-performance architecture, migrated local BI reports to cube datasets. • Managed data integrations of Sales, Inventory, Purchase Orders, Sales Orders, Delivery Note, Customer & Product Master, SharePoint file sources to Azure Data Lake using medallion architecture. • Built enterprise semantic layer to define customer segments and push enriched data to the CRM tool, enabling personalized marketing campaigns. • Scaled BI and Data Engineering teams to enable data led decision making.

BI & Analytics Manager at Practo, Aug 2019 - May 2021 · 1 yr 10 mos, Greater Bengaluru Area, Setup BI & Analytics function of 15+ analysts, BI developers & data scientists: • Defined roadmap for BI & Analytics function, including resource planning. • Shipped a CSAT prediction framework (Logistic Regression, Random Forest, XGBoost) lifting satisfaction by 5% across interactions, enhancing quality of online consult and overall customer experience. • Delivered recommendation engine improving customer experience & engagement. • Improved Product Ranking Algorithm (PRA) using nDCG as relevance metric and conversion as key business metric. • Supported product and commercial teams through forecasting, segmentation, churn reduction and Roster Adherence Prediction initiatives.

Business Consultant at Equiskill, Jan 2018 - Aug 2019 · 1 yr 8 mos, Bengaluru, Supported e-commerce and digital businesses in improving growth, customer experience and operational effectiveness through data-driven business insights: • Conducted demand-supply assessments and market analysis to identify growth opportunities and optimize market coverage strategies. • Designed fraud detection mechanisms leveraging image-recognition technology, improving operational controls and reducing manual intervention. • Led customer sentiment analysis initiatives that helped improve online ratings from 3.8 to 4.2 through targeted customer experience interventions. • Delivered analytics capability-building workshops for middle and senior management teams, driving data-driven decision making.

Business Consultant at E-commerce Subsidiary of Salarpuria Sattva, Jan 2017 - Sep 2017 · 9 mos, Bengaluru Area, India, Led the setup and operational launch of an e-commerce distribution business in consumer electronics (Mobile Phones) category: • Negotiated & finalized strategic partnership agreement with leading marketplace team. • Built reports & defined KPIs to monitor sales, fulfilment, profitability metrics. • Managed inventory planning, working capital utilization and liquidation strategies. • Established initial operating team & vendor ecosystem, scaled business to INR 1000 Crore revenue within first year of launch. • Evaluated technology startups as part of the group's angel investment initiatives.

Co-Founder & Director at ADRO Clothing (Casualwear Brand), Nov 2014 - Dec 2016 · 2 yrs 2 mos, Bengaluru, D2C casual wear brand, founded from zero. Owned P&L, pricing, sourcing, marketing, merchandising, operations and GTM: • Scaled from zero to INR 2 Cr revenue within a year on bootstrapped capital, growing profitably with some bestseller products in the top category. • Built the marketplace channel from zero across Amazon, Myntra, Flipkart & Paytm — negotiated commercial terms, product promotions, and fulfillment strategy. • Built sourcing and vendor operations ground-up: five vendors, 20-days design-to-shelf cycle, 200+ SKUs added every year. • Hired and led a 15-person team across design, operations, logistics, and marketing; owned every pricing, hiring, and cash decision.

Education

PGDM, General Management, Indian Institute of Management Ahmedabad

University Exchange Program (fall 2010), Maastricht University