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Product Manager | Growth & Funnel Optimization | 0-1 App Launches | Ex-JioCinema, ABSL Insurance

About

Product Manager with 5+ years of experience across e-commerce, insurance tech, and OTT. Specialized in conversion funnel optimization, A/B testing, and 0-1 product launches. At Kushal's Fashion Jewellery (D2C, 130+ stores, ₹550Cr+ revenue), I launched the mobile app from scratch — now at 500K downloads with 6% conversion on MAU vs 0.9% on web, contributing 32% of online revenue. Onboarded CleverTap with 150+ events, redesigned login (3x improvement), introduced BNPL (2.25x AOV uplift), and shipped features like guided product discovery, filters, and bundling that moved PLP-to-ATC by 21%. At JioCinema (Viacom18), I led the migration of 1.8Mn subscribers from Voot to JioCinema, retaining recurring mandates and contributing to ₹55Mn projected revenue. At Aditya Birla Sun Life Insurance, I built LEAP — an omni-channel onboarding and underwriting platform. Implemented eKYC (e-Aadhaar, CKYC, CIBIL), reduced policy issuance from T+1 to instant (35% instant issuance rate), and launched Pre-Approved Sum Assured contributing 15% to org revenue. Currently exploring PM roles at growth-stage fintech and consumer tech companies. Tools: CleverTap, JIRA, Figma, Google Analytics, SQL, Shopify, OpenAI APIs

Location

Bengaluru

AI stack

claude code

claude

codex

ChatGPT

ChatGPT Images

Figma Make

Work experience

Product Manager at Kushals Fashion Jewellery, Sep 2023 - Present · 3 yrs, Bengaluru, D2C jewellery e-commerce | 130+ stores | ₹550Cr+ revenue - Launched 0-1 mobile app from scratch, scaling to 500K downloads with 6% conversion on MAU vs 0.9% on web, now contributing 32% of total online revenue. - Onboarded CleverTap as the growth analytics platform — defined 150+ events, built analytics funnels across the purchase journey, enabling data-driven lifecycle campaigns. - Redesigned login flow with mobile OTP, increasing login/signup rate from 5% to 17% (3x improvement). - Introduced BNPL via Snapmint — 9% of orders now through BNPL with 2.25x higher AOV compared to overall, expanding payment accessibility. - Built Jewellery Finder for guided product discovery — users who engage show 66% PDP view rate (vs 49% overall) and 14.8% add-to-cart rate (vs 10.9% overall). - A/B tested and shipped Filters V2 (quick filters + breaker filters on PLP), improving PLP-to-ATC conversion by 21%. - Launched closed-match product recommendations on PDP, driving 28% higher add-to-cart and 86% higher AOV through bundling. - Built Store Inventory feature — nearby store availability on PLP, product reservation, and appointment booking — connecting online discovery to 130+ offline locations.

Associate Product Manager at Viacom18 Media Private Limited, Aug 2022 - Sep 2023 · 1 y 1 mo, Bengaluru, OTT streaming platform | 100M+ users - Led migration of 1.8Mn subscribers from Voot to JioCinema, retaining recurring mandates and contributing to ₹55Mn projected revenue. - Shipped engagement features including Continue Watching, Coming Soon carousel, and Top 10 rankings to improve content discovery and session depth.

Product Manager - Digital Products at Aditya Birla Sun Life Insurance, Jan 2019 - Aug 2022 · 3 yrs 8 mos, India, India's leading private life insurer - Owned PRD, roadmap, and execution of LEAP — an omni-channel customer onboarding and underwriting platform with modular architecture supporting multiple insurance product workflows. - Reduced policy issuance TAT from T+1 day to instant by implementing paperless eKYC (e-Aadhaar, CKYC, CIBIL income estimators), achieving 35% instant issuance rate. - Launched Instant Pre-Approved Sum Assured (PASA), eliminating medical and income proof requirements — contributed 15% to overall org revenue. - Cut video verification TAT from 5 minutes to 30 seconds using liveness checks, facematch, and auto-underwriting APIs. Drove 73% adoption of video verification tools. - Reduced data entry for customers and sales teams by 40% through API integrations with digital data sources (CKYC, EPFO, CIBIL) for automated prefill and validation. Started as Business Analyst in the Business Solutions Group (Jan 2019), transitioned to the newly formed Digital Products team (Nov 2020) where I owned the product roadmap.

Education

MBA, ITM Group of Institutions

Bachelor of Technology - BTech, Computer Science Engineering, Rajasthan Technical University, Kota