Headline

Founder @ David & Who | Ex. Bacardi, Diageo, JWT, Ogilvy

About

With over two decades of professional experience, my core competencies lie in strategic innovation and design thinking, particularly within the David & Who organization. Our mission is to empower entities with a David vs Goliath mindset, helping them craft compelling business narratives that resonate globally. We are committed to driving change and fostering diverse perspectives that align with our partners' values and aspirations. At David & Who, my role encompasses assisting governments, corporates, and Series B+ startups in refining their strategic positioning. Leveraging skills in marketing research and communications honed during my time as Strategy Director and Design Thinking Lead at Bacardi, I guide organizations to unlock their potential and articulate a narrative that captures their unique value proposition.

Location

Bengaluru

AI stack

claude

gemini

notion

perplexity

Canva Magic Studio

ChatGPT

Work experience

Founder & CEO at David & Who, Apr 2022 - Present · 4 yrs 7 mos, Bengaluru, Karnataka, India, helping governments, large corporates and start-ups (series B and above) globally 🌏, crack 🎯 their "strategic business narrative" 💎 by unlocking 🔑 their david vs goliath mindset 🧠

Founder and CEO at Sqible, Apr 2020 - Mar 2022 · 2 yrs, Helsinki Metropolitan Area, Building HORECA industry 2.0

Design Thinking Lead at Bacardi, Aug 2019 - Mar 2020 · 8 mos, Shanghai, China, Working with IDEO to curate the future for Bacardi

Strategy Director - Asia, Middle East & Africa at Bacardi, Apr 2018 - Aug 2019 · 1 yr 5 mos, Dubai, Dubai, United Arab Emirates

Regional Category Head - Asia, Middle East & Africa at Bacardi, Jul 2014 - Mar 2018 · 3 yrs 9 mos, Dubai, Dubai, United Arab Emirates

Brand Manager at DIAGEO India, May 2007 - Sep 2009 · 2 yrs 5 mos, Bangalore Area, India

Account Supervisor at JWT, Nov 2004 - Mar 2007 · 2 yrs 5 mos, Greater Delhi Area

Education

PGDBM, Marketing, Brand Management, Business Strategy & Finance, MBA

Bachelor of Commerce (B.Com.), Commerce, Economics, Accountancy & Statistics, B.Com.