Headline

Product Marketing @ Groww

About

I am a Product Marketing leader with over 8 years of experience driving growth across fintech and community platforms. Currently at Groww, I specialize in GTM strategy, product adoption, and scaling user engagement for mass-market financial products. My expertise spans SEO, performance marketing, and lifecycle management, consistently delivering measurable impact on AUM and user retention through data-driven campaigns.

Location

Bengaluru, Karnataka

AI stack

claude

openai

claudecode

ChatGPT

ChatGPT Images

Work experience

Senior Product Marketing Manager at Groww, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, - Driving Awareness & Adoption of W by Groww (built for HNI's) - Scaling adoption of Fisdom for Tier 3 audience & beyond - Driving NFO Launch & AUM growth in listed funds for AMC vertical

Product Marketing Manager 2 at Groww, Jul 2023 - Apr 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, - Driven GTM for Groww Pay (UPI & Bill Payments Product) with ~2Mn Trnx users - Driven GTM for 15+ NFOs for Groww AMC driving cummulative AUM of 1600+ Cr

Product Marketing Manager at Groww, Jan 2022 - Jul 2023 · 1 yr 7 mos, Bangalore Urban, Karnataka, India

Content Creator & Email Marketer at Neon Fund, Aug 2019 - Jul 2023 · 4 yrs, New Delhi, Delhi, India, - Creating Content for Audio Distribution Platforms (i.e. Soundcloud, Apple Podcast, Castbox, & Spotify) - Sending Weekly Emailers (with Newly published Podcast's) to Founders, Angel Investors, VCs & Industry-Level Experts in Indian Startup Ecosystem.

Growth Marketing Analyst (SEO) at SHEROES, Aug 2018 - Nov 2019 · 1 yr 4 mos, Greater Delhi Area, Increased Monthly Organic Traffic by 3.8x Increased Annual Organic Traffic by 83%

SEO Analyst at SHEROES, Oct 2017 - Jul 2018 · 10 mos, Greater Delhi Area, Babygogo got aquired by SHEROES, and now is a part of the SHEROES community. In SHEROES, I've worked on - On-Page SEO, which included optimizations as per - Relevant LSI, Internal linking, External Linking to Authoritative Sites/Sources, Meta Title & Description, Slug, Alt Text in Images, Proper Hierarchy of Sub-headings etc. - SEO Data and Descriptive Report - This report included all the growth & targets achieved along with the work done during the period. (Weekly Report - Sent to Product & Growth Team along with Senior Level Management) (Monthy Report - Sent to Entire Team about the Growth & Progress of SEO Team) (Quarterly Report - Prepared to be presented before Investors during Quarterly Board Meetings) - Ideation New Forms of Articles to serve the objectives of the company at best, few of them being - 1) SEO Keyword based Articles 2) Articles around Queries by Community Members 3) AMAs conducted within the Community converted as Articles to be used later by Community Members 4) Trending Articles based on Global News around Women (Fit for Social Traffic) - Increasing Organic Traffic by Capitalising on Webmaster Search Queries of High Potential Articles - Removing Old/Expired Content existing on the Website in the form of Jobs & Events. - Removal of Low Performing Content/Less Potential Content - Removal of Duplicate Content - Technical SEO (Involved Personal Co-ordination with Tech Team on Every SEO Project) - Setting up of proper Technical Hygiene Practices best suitable for a Website. - Fixing Webmaster Errors comprising of 3xx, 4xx and 5xx Errors. - Optimization of Page Speed - Implementation of Caching in Articles, Eliminating unnecessary items loading in the background, Using Low Size Images etc. - Implementation of Vernacular Content - by proper usage of relevant Hreflang and Rel-Alternate processes. - Implementation of AMP to capitalize on Google's increased focus on Mobile Traffic (Post July'18)

SEO Analyst at Babygogo, Jul 2017 - Sep 2017 · 3 mos, Greater Delhi Area, Increased Monthly Organic Traffic by 4.5x I started as an Intern in this company. After 7 months, post completing my graduation. I was offered a full-time role. I've worked on - On-Page SEO, which included optimizations as per - Relevant LSI, Internal linking, External Linking to Authoritative Sites/Sources, Meta Title & Description, Slug, Alt Text in Images, Proper Hierarchy of Sub-headings etc. - Optimizing of Meta Description of Q&A section (UGC) - SEO Data and Descriptive Report (Fortnightly) - This report included all the growth & targets achieved along with the work done during the period. - Ideation of Content Ideas for Keywords and SEO articles. - Increasing Organic Traffic by Capitalising on Webmaster Search Queries of High Potential Articles - Implementation of Facebook Instant Articles, which helped the site reach 300k users in Two months post-launch. - Building a Self-Sustainable Facebook Ads Model for Instant Articles which assisted in site's growth to 1 Million Users (in 5 months post-implementation at NO EXTRA COST TO COMPANY ON ADS.)

SEO Intern at Babygogo, Jan 2017 - Jul 2017 · 7 mos, Greater Delhi Area

Share Trader Intern at Kotak Securities, Jun 2016 - Jul 2016 · 2 mos, Greater Delhi Area

Education

Bachelor’s Degree, Business/Commerce, General, Guru Gobind Singh Indraprastha University