Headline

Product Manager | Platform Development | Revenue |Growth | Monetisation | Subscriptions | Payments & Transactions @ Times Internet | Ex-Junglee Games

About

I’m a Product Manager focused on building high-impact, user-centric experiences across subscriptions, growth funnels, and AI-led features. At The Economic Times and Junglee Games, I’ve worked across the full product lifecycle from idea to execution to scale. Recent work highlights include: •Improved subscription conversions by 20% through UX and payment optimizations •Built an in-house A/B testing engine that cut experiment turnaround time by 50% •Helped launch a new subscription platform generating over ₹15L in monthly revenue •Led acquisition initiatives that reduced CAC by 18% and improved onboarding by 36% I bring a mix of analytical thinking, experimentation, and collaborative execution.

Location

Noida

AI stack

cursor

langchain

notion

openai

Work experience

Product Manager at Times Internet, Oct 2024 - Present · 1 yr 7 mos, Noida, Uttar Pradesh, India, - Engineered different plan page experiments improving overall conversion rate by ~100% YoY - Built A/B experimentation engine reducing test turnaround time by 50%. - Led backend development for Subscription for ETPrime and TOI+, improving upgrades by 16% QoQ. - Delivered improved transaction flow on iOS platform leading to 20% incremental conversion - Drove multi-stakeholder funnel optimisation on ETPrime/TOI+, boosting organic conversion by 12%

Associate Product Manager at Junglee Games, May 2023 - Oct 2024 · 1 yr 6 mos, Gurugram, Haryana, India, - Optimised FTUE via diagnostics-led experiments, achieving 36% DA metric improvement. - Increased registrations by 12% and cut CAC by 18% via AI-driven playable ads. - Launched leaderboard experiments improving cash-game conversion by 24.2%. - Designed repeat depositor funnel, raising ADPU by 9%. - Released subscription module, growing engagement by 50%, with 7,000+ passes sold in week 1.

Business Analyst at GroupM, Oct 2022 - Mar 2023 · 6 mos, India, • Analyzed Nielsen RMS sales data to establish pricing factors for a face wash product. • Conceived a price elasticity model to understand promotional campaign effects on sales. • Engineered a simulator for What-If analysis to predict effective sales based on pricing and media weights. • Conducted primary consumer survey of 605 respondents in tier I and tier II cities for 2 wheeler EV market in India. • Analyzed findings through secondary research and utilized What-if Analysis and Consumer Preference Simulator for recommendations. • Contributed to GroupM's 2-wheeler Electric Vehicle Market Report (India).

Google NMI at Google, Oct 2022 - Jan 2023 · 4 mos, India, • Ideated and executed search ads to boost Crafts Academy's visibility as a Google NMI Beneficiary. • Managed a $10,000 ad budget to optimize campaigns for the NMI beneficiary. • Developed skills in ad campaign management and strategic marketing.

Junior Project Fellow at Indian Institute of Remote Sensing (IIRS), Indian Space Research Organization (ISRO), Jan 2020 - Jan 2021 · 1 yr 1 mo, Dehradun, Uttarakhand, India, • Devised a methodology to study land cover during excessive cloud cover using higher wavelength imagery of LISS III (RADAR Imagery) • Classified 2788 sq. km area into 15 land classes using Principal Component Analysis in ERDAS Imagine. • Developed wetland study techniques based on 33 research papers and interpreted Sentinel 1-A RADAR datasets. • Established a relationship between land-cover classes and Above-Ground Biomass in the Indian Sundarbans.

Education

PGDM, Marketing ( Data Science and Business Analytics), MICA | The School of Ideas

Master's degree, Energy, Environment, and Natural Resources Law, Forest Research Institute, Dehradun