Amay Bhatnagar profile photo 1 on Tal

Amay Bhatnagar

Product Manager | SaaS | Activation, Onboarding, Retention | A/B Testing | PLG | Ex-Zeda.io, Thrive Now

Bengaluru

5+ years of work experience

Secure
Apr 20265 mosPresent

Secure
Sep 20241 yr 7 mosMar 2026

- Led end-to-end development and launch of new SaaS platform; increased MRR by 30% from a 15% baseline in the first year. - Built persona-driven LinkedIn acquisition funnels; increased lead conversion from 12% → 30%. - Implemented customer-feedback loops, NPS, and field-facing helpdesk frameworks; reduced manual effort by 80% and repeated issues by 60%. - Defined and drove the end-to-end product roadmap for a new MSME-focused SaaS platform, delivering features that increased overall monthly active users (MAU) by 40%.
Career Break
Jul 202311 mosMay 2024

Udaipur, Rajasthan

Family-healthcare break due to newborn twins; used this period to upskill in product analytics, growth frameworks, and experimentation.
Thrive Now
Nov 20228 mosJun 2023

Remote

- Ran onboarding optimization initiative using A/B testing; reduced time-to-completion by 50% and improved activation by 30%. - Reduced onboarding friction by identifying drop-off points through funnel and cohort analysis. - Prioritized high-impact UX changes through RICE scoring, increasing week-1 user engagement by 22%. - Coordinated cross-functional squad (engineers, designers, testers, marketing, customer success, and support) to ship onboarding revamp within 6 sprints. - Managed a cross-functional team of 8 (4 engineers, 2 designers, 2 testers) using Agile; delivered roadmap items on time and under budget.
GrowthX
Feb 20222 mosMar 2022

A community designed for the top 1% of Product & Growth leaders in India, with learnings focused on acquisition, onboarding, engagement & retention, and monetization frameworks.
Zeda.io
Jan 202211 mosNov 2022

Bengaluru, Karnataka, India

- Re-designed onboarding and early value flows; reduced customer churn by 25% through qualitative research & A/B tests. - Mapped ICP journeys and implemented feature discoverability improvements, improving early adoption by 18%. - Launched a product-led retention program that increased weekly active users by 14%. - Introduced structured experiment design and validation workflows using Amplitude + SQL for insights.
Zeda.io
Apr 20219 mosDec 2021

Bengaluru, Karnataka, India

Amay’s AI Stack

claude
claude
dalle
dalle
gemini
gemini
lovable
lovable
notebooklm
notebooklm
openai
openai

Education

Faculty of Management Studies, MLSU

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

Faculty of Management Studies, MLSU

20162 yrs2018

Bachelor of Technology (BTech), Electronics and Communications Engineering

Srm University

20104 yrs2014

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Headline

Product Manager | SaaS | Activation, Onboarding, Retention | A/B Testing | PLG | Ex-Zeda.io, Thrive Now

About

Product Manager with experience building and scaling SaaS products across activation, onboarding, retention, and growth. I specialize in solving product adoption problems through data-driven experiments, cross-functional collaboration, and strong hypothesis-driven execution. I’ve delivered measurable outcomes across multiple SaaS products—reducing onboarding time by 50%, improving activation by 30%, increasing lead conversions from 12% to 30%, reducing churn by 25%, and driving a 30% increase in MRR after launching a new platform. My work combines analytics, user research, funnel analysis, A/B testing, and structured prioritization frameworks to identify high-impact opportunities. I work closely with engineering, design, founders, and customer-facing teams to define clear problem statements, develop solutions rooted in user behavior, and ship products users value. I take ownership of roadmaps, metrics, and outcomes, and I enjoy converting ambiguity into focused product direction. My toolkit includes SQL, Amplitude, Mixpanel, Pendo, Postman, Figma, JIRA, Productboard, Zeda.io, Salesforce, HubSpot, and analytics tools used to drive product insights and growth outcomes. Open to remote or hybrid roles across India, SEA, Singapore, Dubai, and global SaaS companies.

Location

Bengaluru

AI stack

claude

dalle

gemini

lovable

notebooklm

openai

Work experience

Sr. Product Manager at Secure, Apr 2026 - Present · 5 mos

Product Manager at Secure, Sep 2024 - Mar 2026 · 1 yr 7 mos, - Led end-to-end development and launch of new SaaS platform; increased MRR by 30% from a 15% baseline in the first year. - Built persona-driven LinkedIn acquisition funnels; increased lead conversion from 12% → 30%. - Implemented customer-feedback loops, NPS, and field-facing helpdesk frameworks; reduced manual effort by 80% and repeated issues by 60%. - Defined and drove the end-to-end product roadmap for a new MSME-focused SaaS platform, delivering features that increased overall monthly active users (MAU) by 40%.

Full-time parenting at Career Break, Jul 2023 - May 2024 · 11 mos, Udaipur, Rajasthan, Family-healthcare break due to newborn twins; used this period to upskill in product analytics, growth frameworks, and experimentation.

Product Manager at Thrive Now, Nov 2022 - Jun 2023 · 8 mos, Remote, - Ran onboarding optimization initiative using A/B testing; reduced time-to-completion by 50% and improved activation by 30%. - Reduced onboarding friction by identifying drop-off points through funnel and cohort analysis. - Prioritized high-impact UX changes through RICE scoring, increasing week-1 user engagement by 22%. - Coordinated cross-functional squad (engineers, designers, testers, marketing, customer success, and support) to ship onboarding revamp within 6 sprints. - Managed a cross-functional team of 8 (4 engineers, 2 designers, 2 testers) using Agile; delivered roadmap items on time and under budget.

GrowthX Fellow at GrowthX, Feb 2022 - Mar 2022 · 2 mos, A community designed for the top 1% of Product & Growth leaders in India, with learnings focused on acquisition, onboarding, engagement & retention, and monetization frameworks.

Growth Product Manager at Zeda.io, Jan 2022 - Nov 2022 · 11 mos, Bengaluru, Karnataka, India, - Re-designed onboarding and early value flows; reduced customer churn by 25% through qualitative research & A/B tests. - Mapped ICP journeys and implemented feature discoverability improvements, improving early adoption by 18%. - Launched a product-led retention program that increased weekly active users by 14%. - Introduced structured experiment design and validation workflows using Amplitude + SQL for insights.

Associate Product Manager at Zeda.io, Apr 2021 - Dec 2021 · 9 mos, Bengaluru, Karnataka, India

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, Faculty of Management Studies, MLSU

Bachelor of Technology (BTech), Electronics and Communications Engineering, Srm University

Public links

bit.ly: https://bit.ly/portfolio-amay