Headline

Performance based Digital Marketer in B2B, Education, FinTech, Staffing, Real Estate, Healthcare, SaaS, Consulting.

About

I am a performance based digital marketer having 9+ years of experience. Tools used: Google Ads, Bing Ads Meta/FB ads manager LinkedIn Campaign manager Snapchat ads manager Twitter Ad platform Quora Ad platflorm Youtube Advertising, Google Tag Manager, Google Analytics Google Search Console & BWT Hotjar, MS Clarity Wordpress Ahrefs SEMRush Google Keyword Planner Ubersuggest CRM & MarTech: Hubspot Salesforce Zoho Leadsquared AI: ChatGPT Claude AI Gemini Heygen Invideo AI Skills: Digital strategy development Search engine optimization (SEO) Pay-per-click (PPC) advertising Social media marketing Content marketing Email marketing Analytics and data analysis Marketing automation Customer relationship management (CRM) Conversion rate optimization (CRO) Budgeting and resource allocation Project management Leadership and team management Competitive analysis Also trained a few students on LinkedIn Advertising and Twitter Advertising.

Location

Greater Bengaluru Area

AI stack

claude

gemini

minimax

notebooklm

openai

ChatGPT

Work experience

Sr. Analyst Paid Media at Bluevine, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Performance Marketing Manager at TASC Outsourcing, Mar 2022 - Oct 2024 · 2 yrs 8 mos, Bengaluru, Karnataka, India, 1. Developed and executed comprehensive marketing strategies driving brand awareness, lead generation, and customer engagement across multiple channels 2. Spearheaded digital marketing campaigns encompassing Paid Search, Paid Social, SEO, and email marketing, significantly boosting online traffic and conversions 3. Orchestrated multi-channel marketing campaigns targeting precise customer personas, enhancing acquisition and retention rates 4. Implemented AI-powered SEO campaigns achieving rapid organic traction. 5. Translated market insights into actionable marketing strategies, driving measurable business growth 6. Led and mentored high-performing team, fostering a culture of creativity, collaboration, and excellence 7. Managed marketing budgets efficiently, ensuring optimal resource allocation to maximize ROI 8. Leveraged data-driven insights to refine strategies and drive continuous improvement 9. Consistently achieved and exceeded key metrics and KPIs, resulting in measurable increases in qualified leads and revenue growth 10. Built and maintained strong relationships with key stakeholders across the organization 11. Effectively communicated marketing strategies, results, and ROI to senior leadership, ensuring alignment with overall business goals. 12. Stayed at the forefront of digital marketing technology trends, implementing cutting-edge tools to enhance campaign effectiveness

Paid Social Specialist at GUS Education India, Aug 2020 - Mar 2022 · 1 yr 8 mos, Hyderabad, Telangana, India, 1. Handled day-to-day activities like campaign planning, launching, and optimizing campaigns on Facebook, Instagram, LinkedIn, and Quora ad platforms. 2. Managed multiple education clients from Europe and Canada markets, providing ideas and insights to grow and achieve KPI targets. 3. Building strategies to improve CPLs. CRs, ROI of brands. 3. Handled campaign management with budgets ranging £ 1,00,000 - £ 1,50,000 (₹ 1 Cr to ₹ 1.5 Cr) 4. Providing weekly, and monthly reports and actionable insights from campaign results. market research. 5. Providing media plans, and projections to achieve given targets. 6. Working on Salesforce, and Power BI tools to understand the sales insights and ROI.

Digital Marketing Specialist at Deep Red Ink, Dec 2017 - Aug 2020 · 2 yrs 9 mos, Hyderabad, Telangana, India, 1. Managing lead generation campaigns on Google, YouTube, Facebook, LinkedIn and supporting brand campaigns including website refreshes, newsletter marketing and lead nurturing. 2. Planning strategies for social media that increase engagement and enhance brand awareness. 3. Assisting the company's business development team in developing proposals within the digital marketing segment. 4. Evaluating the effectiveness of marketing programs, providing market analysis and insights to senior management. 5. Handling day-to-day activities like campaign planning, launching, performance review, and optimizing campaigns. 6. Reporting of campaigns with in-depth analysis of the performance of Keywords, Ad copy, Bounce Rates, and Landing Pages. 7. Working on tools like SEMRush, Ubersuggest, Keyword Everywhere, Keyword Planner, Search Console, and Analytics for competitor research and providing insights for the SEO team. 8. Sectors worked for - Real Estate, Hospitals, Clinics, Education, B2B, Software, SaaS, Ecom, IT Consulting,

Owner at Electrical Engineering Info, Mar 2015 - Nov 2018 · 3 yrs 9 mos, Hyderabad, Telangana, India, I started this blog when I was studying B.Tech 3rd year in Electrical Engineering. This blog contains major topics in Electrical Engineering like Electrical Machines Power Systems Electrical Circuits Electrical Measurements Control Systems Switchgear and Protection Power Electronics.

Education

Postgraduate Degree, Marketing, amity University

Bachelor of Technology - BTech, JB Institute Of Engineering and Technology (JBIET)